Web Strategy Workshops

Gain new skills for improving your school's web presence at our free, one-day workshops.


Get advice and strategies for your school's online presence,

Learn inbound marketing Basics and network with colleagues.

Join us around the country for full and half-day workshops on communications strategy, the latest best practices and innovations in inbound marketing, web design, independent school marketing, admissions, communications and more.

Our free, full and half-day workshops are open to both clients and non-clients.


Full and Half Day Agendas

Full Day

8:30-9:00 am

REGISTRATION, NETWORKING

9:00-9:15 am

WELCOME AND ANNOUNCEMENTS

Introductions, a look at the day's agenda.


9:15-10:00 am

Content Marketing: The Top Five Strategies for Connection and Conversion

Learn about Content Marketing before we take a look at schools that are doing it right. We will discover inbound basics and how to connect and convert visitors online and will look at why your site is so important for how your school communicates. Note: We will introduce our new social media services, Finalsite Social and Feeds, which we'll detail further in later sessions.


10:15-11:00 am

Fill Your Funnel! Choosing the right mix of tools to drive website traffic

In order to maximize your online communication outcomes, you need to maximize the amount of high-quality traffic you drive to your website. We’ll cover how you can translate the particulars of your goals, competition, geography and programs into the mix of tools that make the most sense for your school. We will focus on how to prioritize investment in search engine, social media, and pay-per-click marketing tactics as you work to generate the most opportunities you can to tell your unique story.


11:00-11:15 am

BREAK

Take a break and enjoy coffee, snacks and conversation.


11:15 - 11:45 am

Social Content Strategies for success

Which platforms matter the most to your school? How can you boost organic engagement? What's a realistic ad budget? Learn everything you need to know about building a content-driven social media strategy.


11:45-12:45 pm

Lunch and Networking

Enjoy lunch and network with attendees and presenters.


12:45-1:30 pm

Seven Second site test: examples from schools around the world

You have less than seven seconds to capture visitors' attention. How does your school's site stack up? Learn from peer schools whose sites tell stories and engage emotions at first glance with site treatments, video, infographics and much more.


1:30-2:00 pm

What's Next - why finalsite?

Discover why Finalsite is the partner of choice for 1500 schools in more than 75 countries with this overview of our products: Composer (CMS), Learn (LMS) and Apply; as well as a look at our services that include strategic guidance, training and more. We’ll discuss our time-saving software integrations with 50+ partners like Senior Systems and Magnus Health, and will explore many of our award-winning designs for schools around the world.


2:00-2:15 pm

Closing Remarks and Time for Your Questions

Raffles and prizes.


Half Day

1:00-1:15 pm

introductions and agenda overview

1:15- 2:00 pm

Content Marketing: The Top Five Strategies for Connection and Conversion

Learn about Content Marketing before we take a look at schools that are doing it right. We will discover inbound basics and how to connect and convert visitors online, and will look at why your site is so important for how your school communicates. Note: We will introduce our new social media services, Finalsite Social and Feeds.


2:00-2:15 pm

break

Enjoy refreshments and take a quick break.


2:15-3:15 pm

Seven SEcond Site Test: Examples from schools around the world

You have less than seven seconds to capture visitors' attention. How does your school's site stack up? Learn from peer schools whose sites tell stories and engage emotions at first glance with site treatments, videos, infographics and more.


3:15-3:45 pm

wrap-up and individual meetings


Events In Your Area!

Finalsite Prep Training
Glastonbury, CT

A 2-day on-site and hands-on training at our HQ.

Sign up

FinalsiteU Annual User Conference
Baltimore, MD


2016 WORKSHOP ATTENDEES SHARE:


"I was inspired by the workshop: it was well-run and included plenty of relevant information. I was able to see what my School was doing well and where we need to improve. Thank you!"


"It was excellent. The industry insight, practical advice, and inclusion of practitioners made it a great workshop. I also appreciated the interactive nature of the sessions. It is definitely value added for people."