Web Strategy Workshop | Rome, Italy

Just Prior to the ECIS Leadership Conference | 30 March 2016


Get Advice and Strategies for Improving Your School's Website at this Free One-Day Workshop.

Jon Moser and a team of international school experts are heading to Rome to bring the latest best practices and innovations in EdTech, web design, international school marketing and communications, advancement, admissions, and more, to you. You'll hear firsthand how schools around the world have improved their web presence, meet with Finalsite staff, and network with other school professionals.

This free one-day workshop will be held at the Waldorf Astoria Cavalieri on 30 March from 8:30 am - 4:00 pm.

Our All-Star Team of International Experts


Get Inspired

Get inspired with new strategies for:

  • Maximizing community engagement using social media and your website
  • Boosting inquiries, enrollment and retention
  • Recruiting the right faculty
  • Beating your competition using Search Engine Optimization and Pay-Per-Click advertising
  • Improving alumni and donor relationships
You will also have the chance to have your website evaluated by Finalsite's pros to see how you measure up against current trends, and enjoy round-table discussions with our expert panel.
Mercedes Speaking

Workshop FAQs

Why Should I Attend?
With inspirational presentations, roundtable discussions, networking opportunities and a free website evaluation, you will head back to your school with real strategies and data uniquely crafted for improving your school's website.

Who Should Attend?
This workshop is open to anyone looking to improve their school's website. Heads of school, academic technology leaders, faculty members, IT directors, marketing managers, advancement professionals, and webmasters will all benefit from this free event.

What is the Cost?
You do not have to attend the ECIS Leadership Conference to attend this event. Registration is separate, and completely free.



Location

Date & Time
30 March 2016 | 8:30 am - 4:00 pm

Location

Rome Cavalieri, Waldorf Astoria
Via Alberto Cadolo 101
00136 Rome, Italy

Cost
Registration is free. The event is open and beneficial to both Finalsite and non-Finalsite clients.

The workshop will be followed by a networking dinner with Jon Moser.

Additional Questions
If you have any questions, please contact Debbie Eisenach.

Recommended Hotels

Starhotel Michelangelo

Hotel dei Consoli

Grand Hotel Tiberio

Agenda

8:30 – 9:00 | REGISTRATION and NETWORKING

9:00 – 9:15 | WELCOME and ANNOUNCEMENTS

9:15 – 10:00 |CREATING AN EMOTIONAL BOND USING VISUAL ENGAGEMENT

Jon Moser - How do you engage prospects, current community members and alumni every step of the way in their journey at your school? This presentation dives into how to ensure a positive experience from initial search to inquiry to becoming an international school alumni.

10:00 – 10:15 | BREAK

10:15 – 11:00 | HOW TO TELL YOUR STORY IN 7 SECONDS OR LESS with TASIS-ENGLAND

Mercedes Maskalik

You only have about seven seconds to capture your website visitors’ attention. Do you know how to do so? Learn best practices for attracting and engaging website visitors — and more importantly, converting them into applicants, with a first-hand example from TASIS England’s new site.

11:00 – 11:15 | BREAK

11:15-12:00 | FRIENDRAISING OR FUNDRAISING

Mike Miller and Michaela Seeger Wolf

Description Coming Soon.

12:00 – 12:45 | LUNCH

12:45 – 1:30 | WEBSITE AUDIT SESSION

Jon Moser

We’ll give live feedback on six international school websites and share tips you can implement on your site!

1:30 – 1:45 | BREAK

1:45 – 2:30 | SOCIAL MEDIA AND YOUR SCHOOL

Panel: Mercedes Maskalik, Janice Crampton, and Michaela Seeger Wolf

Moderator: Geeta Rajaraman

Our panel of experts will share new best practices for social media that international schools need to know, including the platforms that are worth your time and how to gain followers.

2:30 – 3:15 | PROBLEM SOLVING WITH YOUR PEERS

Panel: Mercedes Maskalik, Janice Crampton, Michaela Seeger Wolf and Mike Miller

Moderator: Jon Moser

No matter where you’re located, whom you serve, or what your budget is, schools face many of the same issues — small and big. So let’s solve them in this interactive session where we’ll put our minds together to come up with new ideas for your daily challenges.

3:15 – 3:30 | BREAK

3:30 – 4:30 | PRODUCT UPDATE AND WHAT’S NEXT

Jon Moser and Max Eisl

We’ll delve into what’s next for Finalsite with an overview of our core offerings and a look at industry, with an eye towards what we see for 2016 and beyond. We’ll conclude the day with raffle prizes.

Register Now