Web Strategy Workshop | Rome, Italy
Just Prior to the ECIS Leadership Conference | 30 March 2016
Get Advice and Strategies for Improving Your School's Website at this Free One-Day Workshop.
Jon Moser and a team of international school experts are heading to Rome to bring the latest best practices and innovations in EdTech, web design, international school marketing and communications, advancement, admissions, and more, to you. You'll hear firsthand how schools around the world have improved their web presence, meet with Finalsite staff, and network with other school professionals.
This free one-day workshop will be held at the Waldorf Astoria Cavalieri on 30 March from 8:30 am - 4:00 pm.
Our All-Star Team of International Experts
Founder and CEO, Finalsite
Educational Sales Consultant, Finalsite
Director of Marketing, TASIS-The American School in England
Executive Director, Association of Independent School Admission Professionals
Michaela Seeger Wolf
Director of Community Relations, Zurich International School
Partner, MLW Consultants, Inc., Former Director of External Affairs at American School in London
Date & Time
30 March 2016 | 8:30 am - 4:00 pm
Rome Cavalieri, Waldorf Astoria
Via Alberto Cadolo 101
00136 Rome, Italy
Registration is free. The event is open and beneficial to both Finalsite and non-Finalsite clients.
The workshop will be followed by a networking dinner with Jon Moser.
If you have any questions, please contact Debbie Eisenach.
8:30 – 9:00 | REGISTRATION and NETWORKING
9:00 – 9:15 | WELCOME and ANNOUNCEMENTS
9:15 – 10:00 |CREATING AN EMOTIONAL BOND USING VISUAL ENGAGEMENT
Jon Moser - How do you engage prospects, current community members and alumni every step of the way in their journey at your school? This presentation dives into how to ensure a positive experience from initial search to inquiry to becoming an international school alumni.
10:00 – 10:15 | BREAK
10:15 – 11:00 | HOW TO TELL YOUR STORY IN 7 SECONDS OR LESS with TASIS-ENGLAND
You only have about seven seconds to capture your website visitors’ attention. Do you know how to do so? Learn best practices for attracting and engaging website visitors — and more importantly, converting them into applicants, with a first-hand example from TASIS England’s new site.
11:00 – 11:15 | BREAK
11:15-12:00 | FRIENDRAISING OR FUNDRAISING
Mike Miller and Michaela Seeger Wolf
Description Coming Soon.
12:00 – 12:45 | LUNCH
12:45 – 1:30 | WEBSITE AUDIT SESSION
We’ll give live feedback on six international school websites and share tips you can implement on your site!
1:30 – 1:45 | BREAK
1:45 – 2:30 | SOCIAL MEDIA AND YOUR SCHOOL
Panel: Mercedes Maskalik, Janice Crampton, and Michaela Seeger Wolf
Moderator: Geeta Rajaraman
Our panel of experts will share new best practices for social media that international schools need to know, including the platforms that are worth your time and how to gain followers.
2:30 – 3:15 | PROBLEM SOLVING WITH YOUR PEERS
Panel: Mercedes Maskalik, Janice Crampton, Michaela Seeger Wolf and Mike Miller
Moderator: Jon Moser
No matter where you’re located, whom you serve, or what your budget is, schools face many of the same issues — small and big. So let’s solve them in this interactive session where we’ll put our minds together to come up with new ideas for your daily challenges.
3:15 – 3:30 | BREAK
3:30 – 4:30 | PRODUCT UPDATE AND WHAT’S NEXT
Jon Moser and Max Eisl
We’ll delve into what’s next for Finalsite with an overview of our core offerings and a look at industry, with an eye towards what we see for 2016 and beyond. We’ll conclude the day with raffle prizes.