Session Agenda

Hand-picked sessions and speakers mean you'll learn about the best strategies from those who know best.

72 hours. 30+ speakers. 100 sessions.

FinalsiteU brings together the brightest minds in school communications, marketing, admissions, advancement, and technology. You'll learn from the world’s best school professionals, in one place. Browse the agenda to see what's on the schedule for each day.

Tuesday, June 20


8:45 AM - 9:45 AM

Keynote
Keynote

Join us to kick off an awesome FinalsiteU with Finalsite's founder and CEO Jon Moser will share the latest product news from Finalsite, and some insight into the future of edtech.


10:15 AM - 11:00 AM

Creating Giving Pages that Get Results
Creating Giving Pages that Get Results

Looking for new ways to make the most of today’s online tools to increase donations and alumni engagement?

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Tech Director Panel with Tye Campbell
Tech Director Panel with Tye Campbell

Tye Campbell, Director of Technology at Gilman School, shares his experience as the lead of his technology department and the benefits schools have in today’s day and age with technology.

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Curating Authentic Student Content and Creating Operations Systems at HPA
Curating Authentic Student Content and Creating Operations Systems at HPA

Join Hawai'i Preparatory Academy's Aaron Schorn for a look at how you can build an amazing site by curating content from your own team of experts, including students and faculty.

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Inbound Marketing Workflow: When, Why and How to Get Started
Inbound Marketing Workflow: When, Why and How to Get Started

If you’re feeling confused by all the buzz around inbound marketing, you do not want to miss this session!

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Forms Manager and Forms Plus 
Forms Manager and Forms Plus 

From event sign-ups and giving forms to gathering information on your community, learn how to make data collection simple with Forms Manager.

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Improving Your Social Media Engagement with Finalsite Feeds
Improving Your Social Media Engagement with Finalsite Feeds

Learn how you can display posts from your school's official accounts, as well as how to leverage (and moderate!) hashtags for more "authentic" content from those in your community.

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11:15 AM - 12:00 PM

Taking Video from Good to Great with HPA
Taking Video from Good to Great with HPA

While many schools have been creating excellent and engaging video content for many years, how do we know what's really working and where to focus our energies?

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How Communications & Development Work Together to Raise Money
How Communications & Development Work Together to Raise Money

The inbound methodology isn’t just for your colleagues in admissions or marketing.

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IT Director's Guide to Finalsite Learn
IT Director's Guide to Finalsite Learn

Dig into the ins and outs of Learn, and how to get the most out of it at your school.

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Podcasting Basics from FinalsiteFM
Podcasting Basics from FinalsiteFM

We launched our own podcasting network last year-FinalsiteFM-and we'll share the strategy, tools and platforms we use to make it a success.

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Learning Innovation and the Storytellers
Learning Innovation and the Storytellers

The way we think about learning is changing. Our schools are changing. But we are still stuck in traditional ways of communicating learning to parents and other members of our school community.

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Posts: Blogs, News & Publications
Posts: Blogs, News & Publications

 

Get your community involved in and excited about creating content for your website with the new Posts module!

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1:15 PM - 2:00 PM

First Annual District Conference
eNotify Templates and Best Practices 
eNotify Templates and Best Practices 

Drag and drop your way to beautiful eNotify templates. Learn how we can help maximize the impact of your emails with all the members of your community.

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Building Alumni Engagement
Building Alumni Engagement

As Director of Community Relations of Zurich International School, Michaela Seeger understands the importance of staying engaged with alumni, who continue to help build the brand of schools.

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Content Strategy 101 for Social Media
Content Strategy 101 for Social Media

Learn how to make the most of your social media presence in this strategy-packed session!

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Finalsite Apply for Admissions
Finalsite Apply for Admissions

Finalsite Apply continues to revolutionize the way families interact with and apply to your school.

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Mapping Data Flow at Your School with Kinkaid & Cardinal
Mapping Data Flow at Your School with Kinkaid & Cardinal

With dozens and dozens of potential databases and software tools used at schools today, there is a good chance you may be wasting time, energy, and money.

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Composer Basics
Composer Basics

Making your content stand-out is easy with our content management system, Composer.

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2:15 PM - 3:00 PM

50 Things to Start, Stop, and Keep Doing (But Only Better) On Your Website
50 Things to Start, Stop, and Keep Doing (But Only Better) On Your Website

Your website is a constant work in progress — but are the updates you make helping or hurting engagement?

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Analyzing Prospective Family Behavior: The Ride to Independent School Research Survey
Analyzing Prospective Family Behavior: The Ride to Independent School Research Survey

Students- you see them when they come to tour. You send emails back and forth. You compose personalized letters and invite them to shadow current students. Then, you meet Mom and Dad and the messaging and strategy changes. But should it?

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New File Manager
New File Manager

Come meet the all new File Manager! Think drag-and-drop, tagging and searching, renaming and moving files, all new UI/UX, intelligent handling of images and video, and more!

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Page Layout 101
Page Layout 101

Are users entering through your mud room online and unsure where to navigate on your website?

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State of Website and Data Integration
State of Website and Data Integration

Bill Stites and Anthony Tata discuss how data integration are impacting websites and what this means for schools.

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3:30 PM - 4:15 PM

Getting the Big 3 Talking:  Your SIS, LMS and CMS
Getting the Big 3 Talking: Your SIS, LMS and CMS

Is it possible to have different tools working together? Yes, it is!

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Inbound Marketing: Personalization
Inbound Marketing: Personalization

Strengthen your inbound marketing strategy, and engage your prospective families using Finalsite's new personalization feature.

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2016 State of the Enrollment Industry
2016 State of the Enrollment Industry

It's been three years since The Enrollment Management Association (formally SSATB) administered its first State of the Independent School Admission Industry report which signaled the need for admission leaders to claim their leadership position on campus.

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The Steps to Fundraising and Story Telling with Zurich International School
The Steps to Fundraising and Story Telling with Zurich International School

Michaela Seeger, Director of Community Relations of Zurich International School, is sharing some insight on fundraising from an international perspective that all schools can benefit from.

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Advanced Composer
Advanced Composer

Already mastered creating basic pages? Want to know more about all those settings in the elements?

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Preparing Your Website for Inbound Marketing
Preparing Your Website for Inbound Marketing

Your school’s website is the center of your inbound marketing strategy — so what do you need to do to get off the ground running (fast)?

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4:30 - 5:15 PM

One-On-One CSM Appointments
One-On-One CSM Appointments

Come meet one-on-one with your client success manager during these optional hands-on sessions at the end of the day!

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Wednesday, June 21


9:00 AM - 9:45 AM

Writing for the Web
Writing for the Web

Our very own Justin Ober is sharing ways to keep it short, sweet, and readable for websites, e-mails, and other communication tools.

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People: Groups, Constituent Manager, Directories
People: Groups, Constituent Manager, Directories

Come learn more about how to manage all that people data at your school.

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How to Keep Up with Current Trends and Changes
How to Keep Up with Current Trends and Changes

Finalsite Founder and CEO Jon Moser will share how your school can keep up with changes in education with tips on current trends and those coming your way.

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10:15 AM - 11:00 AM

Mining A School’s History For Its Future
Mining A School’s History For Its Future

Where does your school's future lie? The answer might be found in your school’s past.

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Integration & SSO basics
Integration & SSO basics

Finalsite integrates with many major SISs, and provides an "open" option, to accommodate just about any other system.

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Google Analytics for Beginners
Google Analytics for Beginners

We'll cover the basics of the Google Analytics interface, and the 10 reports everyone should be able to produce.

 

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Student Voice – A Crucial Element of your Website
Student Voice – A Crucial Element of your Website

Students give the most reliable testimonials about what your school is like.

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11:15 AM - 12:00 PM

Personalization
Personalization

Learn how personalization can improve your school’s online presence and grow engagement with your website visitors.

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Getting started with Posts for Blogs and News
Getting started with Posts for Blogs and News

We'll show you how to get started with Posts module, and share best practices for Blogs and News.

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Social Media Tips and Tricks
Social Media Tips and Tricks

We’re taking our social media throw down to the next level in this workshop.

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Inbound Marketing: Personalization
Inbound Marketing: Personalization

Strengthen your inbound marketing strategy, and engage your prospective families using Finalsite's new personalization feature.

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10 New Tips for Building and Growing Your Social Presence
10 New Tips for Building and Growing Your Social Presence

Feeling a little jealous of those schools who get 380 interactions on a post and you get…four?

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1:15 PM - 2:00 PM

Tips for Being a Healthy Leader
Tips for Being a Healthy Leader

We’re sharing some of our favorite tips to being a healthy leader and ways to set an example for your team.

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Social Advertising for Beginners
Social Advertising for Beginners

By the end of this session, you'll have launched your first Facebook ad (boosted post) and have a handle on what other advertising options exist in the social realm.

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Transformation through Training
Transformation through Training

Finalsite offers excellent webinars and remote support, but did you know they also offered on-site training?

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Composer Basics
Composer Basics

Making your content stand-out is easy with our content management system, Composer.

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eNotify Templates and Best Practices 
eNotify Templates and Best Practices 

Drag and drop your way to beautiful eNotify templates. Learn how we can help maximize the impact of your emails with all the members of your community.

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How to Weave Video Into Your Website with Landon School
How to Weave Video Into Your Website with Landon School

Join the Landon School's Digital Media Specialist as he shares his strategy of weaving video into Landon’s website without wasting time or money.

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2:15 PM - 3:00 PM

Creating a Culture for Change
Creating a Culture for Change

Research shows that a deliberate change management strategy is one of the most significant factors in determining the success of an initiative.

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Registration Manager
Registration Manager

Whether you are selling tickets to the school play or creating a conference with hundreds of sessions just like FinalsiteU, learn how to make Registration manager help you manage your events.

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Everyday Health Apps for School Professionals
Everyday Health Apps for School Professionals

We researched nearly 50 health apps and have determined the top 5 school professionals should be using.

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Finalsite Learn and Group Spaces
Finalsite Learn and Group Spaces

Learn tips and tricks for making the most out of your group spaces and even adding little extra style to them, too!

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Apply
Apply

Get an inside look at how Apply saves schools time and money, while offering an innovative tool for front-end applicants and back-end staff.

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Communications Director Panel with Gilman School
Communications Director Panel with Gilman School

Tye Campbell and Brooke Blumberg from Gilman School share the benefits of technology from both an IT perspective, but also marketing perspective.

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3:30 PM - 4:15 PM

Managing a Successful Deployment Project
Managing a Successful Deployment Project

There are many important steps to managing a successful deployment project, from detailed conversations with clients to quality assurance reviews before publishing a site live.

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Launch a New Website Without a Communications/Marketing Person
Launch a New Website Without a Communications/Marketing Person

Lesley Coe, Director of Technology at Cardinal Gibbons High School shares her own personal experience of what it was like to launch a new website without a communications or marketing person.

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Posts: Blogs, News and Publications 
Posts: Blogs, News and Publications 

Get your community involved in and excited about creating content for your website with the new Posts module!

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Calendar Manager
Calendar Manager

Learn how to organize and stylishly display all of your school events using Calendar Manager and Composer.

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Working with Files and Media in the New File Manager
Working with Files and Media in the New File Manager

Using "old" File Manager and Media Manager? Let us help you determine the best path to file nirvana in the ALL NEW File Manager.

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Looking to Redesign? 10 Tips to Get Started, Finish on Time and Within Your Budget
Looking to Redesign? 10 Tips to Get Started, Finish on Time and Within Your Budget

This session brings together three D.C. schools as they share the process for preparing and implementing a redesign of their school websites with Finalsite.

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4:30 PM - 5:15 PM

One-On-One CSM Appointments
One-On-One CSM Appointments

Come meet one-on-one with your client success manager during these optional hands-on sessions at the end of the day!

Details

Thursday, June 22


9:00 AM - 9:45 AM

LMS: Inside look with St. Paul's School
LMS: Inside look with St. Paul's School

Join Jennifer Schneider of St. Paul’s School to explore how you can engage your constituents and improve communication at your school with Finalsite Learn.

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New Newsletter Trends: A Look at What's Next
New Newsletter Trends: A Look at What's Next

They can be they bane of our existence, but newsletters are essential content pieces for sharing news and stories with your communities.

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PPC
PPC

Learn how pay-per-click (PPC) is becoming a tool schools are using to reach more audiences in search and grow direct traffic to their websites.

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Advanced Composer
Advanced Composer

Already mastered creating basic pages? Want to know more about all those settings in the elements?

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Showing Your Value with Tuition Pages that Convert
Showing Your Value with Tuition Pages that Convert

Learn to create tuition pages that invite site visitors to stick around and convert with strategies that create value, appeal to emotion, and more.

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Case Study: #GiveKingTuesday
Case Study: #GiveKingTuesday

Vanessa Odenbach, Marketing Manager of the King School in CT, shares the success of her school’s first Giving Tuesday campaign from this past year raising over $660K in 24 hours.

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10:15 AM - 11:00 AM

Small Shop Survival: A Real World Guide to Sanity
Small Shop Survival: A Real World Guide to Sanity

Join Bethany Silvestri, Director of Communications at Woodland School, and Finalsite's Client Success Manager Sam Lipscomb as they share what really goes into an indy-school-one-person-marketing-department with tips and strategies to tame the madness of the small shop.

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Posts: Best Practices
Posts: Best Practices

Some of our featured schools are sharing some of their own best practices for using posts for their school communication and marketing efforts.

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Kick Start Your Remarketing Strategy with the King School
Kick Start Your Remarketing Strategy with the King School

Vanessa Odenbach, Marketing Manager of King School in CT, is sharing some of her own tips on kicking off your school's search and traditional remarketing strategy from her experience with Finalsite search experts.

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Athletics Manager with St. Mary's Ryken High School
Athletics Manager with St. Mary's Ryken High School

Chris Palombi, Webmaster and Ice Hockey Head Coach at St. Mary's Ryken High School, is sharing his best practices to using athletics manager.

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New Strategies for Engaging Young Alumni Online and In Person
New Strategies for Engaging Young Alumni Online and In Person

Have you been searching for new ways to engage with young alumni to improve your development strategy?

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LMS with Gradebook & Attendance
LMS with Gradebook & Attendance

Learn how to make the most out of the LMS with the addition of our Gradebook and Attendance features.

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11:15 AM - 12:00 PM

Composer: Best Practices
Composer: Best Practices

Some of our featured schools are giving new insight into how they use the Composer platform with some of their own best practices!

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Going Green with Online Annual Reports and Microsites: School's Story
Going Green with Online Annual Reports and Microsites: School's Story

It’s time to stop wasting paper and printing out books of annual reports.

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How to Write Copy for Maximum Search Visibility
How to Write Copy for Maximum Search Visibility

So maybe you've done keyword research and understand what searches have enough volume to matter to you. Now what?

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Ready, Aim, Fire: How to Reach your Target Audience with your Homepage and Landing Pages
Ready, Aim, Fire: How to Reach your Target Audience with your Homepage and Landing Pages

You want to make a good first impression when a prospective student or parent goes to your website.

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Q&A with the Product Team
Q&A with the Product Team

Come meet Finalsite's product team, hear about what we'll be working on in the second half of the year, and share your great product ideas!

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Creating Emails That Everyone Loves
Creating Emails That Everyone Loves

Ready to kick your email marketing strategy into high gear?

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1:15 PM - 2:00 PM

Build Inquiry-Driving Landing Pages with Composer
Build Inquiry-Driving Landing Pages with Composer

Kiss those long SIS forms good-bye, and say hello to high conversion rates this year with new, effective strategies for increasing inquiries, email list subscriptions, donations, and more.

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New File Manager
New File Manager

Come meet the all new File Manager! Think drag-and-drop, tagging and searching, renaming and moving files, all new UI/UX, intelligent handling of images and video, and more!

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Apply: Inside Look with Ryan Nolan
Apply: Inside Look with Ryan Nolan

Finalsite Apply continues to revolutionize the way families interact with and apply to your school.

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Getting started with Publications
Getting started with Publications

Learn how to save time and paper by going digital with your school's publications.

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How To Streamline Communications with Your Parents' Association
How To Streamline Communications with Your Parents' Association

Is your marketing/communications department inundated with communication requests from your Parents’ Association? Is your school in need of a better way to streamline communications?

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New Ways to Fundraise (And Friendraise!) with Georgetown Prep
New Ways to Fundraise (And Friendraise!) with Georgetown Prep

Learn how schools like Georgetown Prep are harnessing the power of social media and mobile devices to connect with donors and boost donations in concert with Finalsite tools and features.

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2:15 PM - 3:00 PM

Re-Imagining Admissions as a Learning Experience: Part One - The Ideas Behind the Story
Re-Imagining Admissions as a Learning Experience: Part One - The Ideas Behind the Story

One day, David Willows woke up and realized that his team might have been doing admissions all wrong. Or at least part of it.

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eNotify: Inside look with Avon Old Farms
eNotify: Inside look with Avon Old Farms

Finalsite’s eNotify tool has become a necessity for many schools marketing efforts.

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The Power of Guest Blogs
The Power of Guest Blogs

Laurie Ehrlich, Director of Marketing & Communications, and Kim Dudash, Marketing Communications Manager, at Charles E. Smith Jewish Day School, is sharing the success of their school guest blogs.

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Build Donation-Boosting Landing Pages with Composer
Build Donation-Boosting Landing Pages with Composer

Kiss those long SIS forms good-bye, and say hello to high conversion rates this year with new, effective strategies for increasing inquiries, email list subscriptions, donations, and more.

Details
Improving Your Social Media Engagement with Finalsite Feeds
Improving Your Social Media Engagement with Finalsite Feeds

Learn how you can display posts from your school's official accounts, as well as how to leverage (and moderate!) hashtags for more "authentic" content from those in your community.

Details
eNotify: List Management and Best Practices
eNotify: List Management and Best Practices

Make communications with parents, students, and alumni simple and fast with dynamic mailing lists.

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3:30 PM - 4:15 PM

Telling Your School’s Story With Video
Telling Your School’s Story With Video

Join Phil Goodman, Assistant Director of Communications at Brentwood Academy, as he shares unique ways to use video to create an emotional connection that leads to tuition payments.

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Re-Imagining Admissions as a Learning Experience: Part Two - The Ideas in Practice
Re-Imagining Admissions as a Learning Experience: Part Two - The Ideas in Practice

One day, David Willows woke up and realized that his team might have been doing admissions all wrong. Or at least part of it.

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Strategies for Driving a Digitally Connected Advancement Office
Strategies for Driving a Digitally Connected Advancement Office

In this session, Rob DiMartino, one of Finalsite’s Founding Members and Chief Evangelist, will showcase how many strategies from independent schools around the world share their mission on the web to drive participation, donations, and connections to school.

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Social Media and Feeds: Inside Look With Choate Rosemary Hall
Social Media and Feeds: Inside Look With Choate Rosemary Hall

Finalsite’s new Feeds feature has become very popular with schools because it helps bring social interaction to life on their website.

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Keyword Research for Organic Search and Search Advertising
Keyword Research for Organic Search and Search Advertising

You'll use the Google AdWords Keyword Planner to see what searches are actually happening as the people you care about look for schools like you.

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Apply
Apply

Get an inside look at how Apply saves schools time and money, while offering an innovative tool for front-end applicants and back-end staff.

Details

4:30 PM - 5:15 PM

One-On-One CSM Appointments
One-On-One CSM Appointments

Come meet one-on-one with your client success manager during these optional hands-on sessions at the end of the day!

Details

Partner Sessions

Partner Sessions During FinalsiteU

Do Paper Forms Slow Down Your Emergency Response at School?

Storing health records in binders can be a huge inconvenience and a threat to student safety. What if an athlete gets hurt during baseball practice and the coach needs quick access to the student’s emergency information? Usually, they would have to visit the nurse who has to sift through hundreds of folders to find the right document. When minutes matter, your health and athletic staff should have student vital health records at their fingertips! Join Brian Biddulph-Krentar, the CEO of Magnus Health, to learn how your school’s health form collection process impacts your staff’s emergency preparedness. Schools nationwide that have switched to digital form management have instant student record access on and off campus.  

Are your Summer and Auxiliary Programs Getting the Most From Their Registration and Management Software?

Join Josh Bradshaw, Business Development of CampBrain for 8+ years, as he shares the three keys to managing your programs successfully: offering your parents a professional and intuitive registration experience, providing your business office with detailed financial reporting and having one software tool that makes it simple to manage multiple programs (i.e. Academic and sports camps, After school Programs).  Does your software do all this?  Join us in this session to learn the best practices for optimizing the management of your after-school and summer programs and unlock your success! Josh will bring insight from his own background of assisting and supporting camps over the years, having had roles in tech support, online registration and now in sales.

Integration from Blackbaud’s “ON” Products to Finalsite’s Web Platform

Join Peter Baron, K-12 Partner Manager, Blackbaud, and Rob DiMartino, Chief Evangelist, Finalsite, for a deep dive into the Blackbaud/Finalsite partnership. See how Blackbaud's "ON" Products, specifically onCampus (LMS) & onRecord (SIS), make it easy for parents, student and teachers to stay connected and learn how the integration allows data to flow from the "ON" Products to Finalsite Composer. Walk away with a clear understanding of how our partnership can help schools achieve improved digital marketing and communications efforts and earn rave reviews from the school community!

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*Please note, this agenda is subject to change.

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Early bird pricing ends April 1, 2017.

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