Four Steps to a Complete Website Content Overhaul

We wish evaluating website content was as easy as flipping a coin. Heads we keep the content. Tails we delete it.

And while it isn't easy, it is absolutely necessary. To help…

Posted by mia.major in Marketing / Comm on Monday March 30 at 01:52PM
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Is an Online Admissions Workflow the Right Choice for My School?

Every day you have hundreds of decisions to make, from how many shots of espresso you'll need to make it through your Friday, to which students' files you'll review.

One …

Posted by mia.major in Admissions on Friday March 27
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Recent Award-Winners: It’s Not Just About Looking Good

2014 was one of our biggest and most exciting years for web design. Working together with amazing schools across the globe, our team works tirelessly to perfect not only the …

Posted by mia.major in Award Winners on Monday March 23
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Is Google Search Hurting Your Website Traffic?

Google's search algorithms: the Jekyll and Hyde of the marketing industry. They’re complex, constantly changing, and a little capricious. One moment they’re …

Posted by mia.major in Search Engine Secrets on Friday March 20 at 12:58PM
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10 Time-Saving Tools We Love

You’re short on time, staff, and cash. Luckily, there are hundreds of online apps and software to make up for that. But like we said, you’re short on time — …

Posted by mia.major in Advancement, Admissions, Marketing / Comm, Social Media on Thursday March 19 at 09:42AM
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Choosing the Perfect Photos for Your Website

A picture is worth 1,000 words, right? That being said, you have the opportunity to say more about your school in a split second, than you do in hours of reading and research.…

Posted by mia.major in Marketing / Comm on Monday March 16 at 11:18AM
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What Does “Engagement” Really Mean?

Engagement, a word that’s been around since the 17th century, has inevitably turned into a buzzword in EdTech and independent school marketing. Whether it’s …

Posted by mia.major in Online Learning, Marketing / Comm on Friday March 13 at 12:43PM
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Making Accepted Students feel Welcome

Your job doesn’t stop when a prospective student fills out an application. Even after students have submitted their applications, there’s still the chance you won&…

Posted by mia.major in Best Practices, Admissions on Wednesday March 11
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On the Road | March and April Conferences

Spring is one of the busiest times for us. From California to Curacao, our team is traveling the world to share the latest best practices and strategies for web design, …

Posted by mia.major in On the Road on Monday March 9 at 02:32PM
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Best Practices for Evoking Emotion [With Examples!]

Make ‘em laugh. Make ‘em cry. You’ll make them want to apply to your school, attend your school, love your school, and give back to your school.

It’s …

Posted by mia.major in Best Practices, Admissions, Marketing / Comm on Friday March 6
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