Getting Your School on the Technology Bandwagon

Winning the budget approval for an LMS or responsive website is only half the battle. Successfully getting your entire school to think and act digitally is the …

Posted by mia.major in Online Learning on Monday April 6 at 01:37PM
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10 Reasons Your Homepage Isn't Getting Conversions

A homepage that doesn’t convert is marketer’s worst nightmare. It not only affects your department, but it also enrollment, your annual fund, and …

Posted by mia.major in Best Practices, Marketing / Comm on Thursday April 2
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3 Lessons Learned from The Hun School of Princeton’s Magic 8 Campaign

What do a magic 8 ball, 1,800 views (and counting) and The Hun School of Princeton have in common? 

They’re all pieces of their most successful …

Posted by mia.major in Success Stories, Admissions on Wednesday April 1 at 11:14AM
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Four Steps to a Complete Website Content Overhaul

We wish evaluating website content was as easy as flipping a coin. Heads we keep the content. Tails we delete it.

And while it isn't easy, it is absolutely …

Posted by mia.major in Marketing / Comm on Monday March 30 at 01:52PM
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Is an Online Admissions Workflow the Right Choice for My School?

Every day you have hundreds of decisions to make, from how many shots of espresso you'll need to make it through your Friday, to which students' files you'll …

Posted by mia.major in Admissions on Friday March 27
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Recent Award-Winners: It’s Not Just About Looking Good

2014 was one of our biggest and most exciting years for web design. Working together with amazing schools across the globe, our team works tirelessly to perfect…

Posted by mia.major in Award Winners on Monday March 23
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Could Recent Changes To Google Be Hurting Your Website Traffic?

Google's search algorithms: the Jekyll and Hyde of the marketing industry. They’re complex, constantly changing, and a little capricious. One moment they&…

Posted by mia.major in Search Engine Secrets on Friday March 20
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10 Time-Saving Tools We Love

You’re short on time, staff, and cash. Luckily, there are hundreds of online apps and software to make up for that. But like we said, you’re short …

Posted by mia.major in Advancement, Admissions, Marketing / Comm, Social Media on Thursday March 19 at 09:42AM
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Choosing the Perfect Photos for Your Website

A picture is worth 1,000 words, right? That being said, you have the opportunity to say more about your school in a split second, than you do in hours of …

Posted by mia.major in Marketing / Comm on Monday March 16 at 11:18AM
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What Does “Engagement” Really Mean?

Engagement, a word that’s been around since the 17th century, has inevitably turned into a buzzword in EdTech and independent school marketing. Whether it…

Posted by mia.major in Online Learning, Marketing / Comm on Friday March 13 at 12:43PM
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