Learn how to optimize your independent school's website for improved engagement and performance in search.
Website optimization is a the use of web design design, content, and search engine marketing strategies to increase the number of conversions happening on your school's website. Above all else, it is the key to successfully growing your brand, while increasing inquiries, applications, yield, and donations.
In this eBook, you will be introduced to numerous tried-and-true methods, strategies, and best practices for optimizing your website's content, design, and landing pages for optimal engagement.
The eBook includes:
- 50+ pages of tips, strategies and industry best practices
- Examples of website optimization from independent schools across the country
- An overview of what makes an effective homepage
- A step-by-step guide for building high-converting landing pages
- Search Engine Optimization (SEO) strategies that every independent school needs to implement
- Tips for crafting effective calls-to-action
- A guide for crafting value propositions