Inter-Community School Zurich


Inter-Community School Zurich website on a macbook and iPhone


“The website was a team effort and no one person was responsible for it. It is a 21st century creation with collaboration, balanced partnerships, conversations and teamwork. Competency on all levels, communication and interaction enabled us all to succeed in delivering an amazing new website.” 


A conversational marketing approach

The Inter-Community School Zurich (ICS) is home to more than 850 students aged three to nineteen. With close to 60 years of history, ICS continues to engage its community with forward thinking, cutting-edge marketing and communications.

Join ICS section of the website homepage


An authentic, visually appealing homepage

Prospective students gain insight into the fabric of the school without having to read, swipe or click — videography guides site visitors through the city of Zurich and into individual classrooms.

ICS infographic on the website homepage


A customer-centric philosophy throughout

The ICS website encourages it’s users to dive deeper — with call-to-actions, infographics and social media integration featured on every page. Its new parent portal further streamlines the user experience, serving personalized content based on user profiles. And if visitors have any trouble at all navigating the site, they can utilize the unique “chat” feature to receive instant answers.

The ICS team also uses Finalsite’s email marketing tools to share personalized weekly parent bulletins. The ICS communication strategy is world-class in its innovation of marketing techniques and use of Finalsite modules and tools.

About Inter-Community School Zurich

ICS is an extraordinary international school and community that is a second home to globally mobile families living in and around Zurich. Established in 1960, ICS is the only school in Zurich offering the three main programmes of the International Baccalaureate (IB).

ICS, as the only Round Square School in Zurich, is proud to be part of this elite global network which teaches students to be global citizens who will become caring and compassionate future leaders.

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