The Finalsite Blog

Finalsite Internet Marketer Sarah Englebert shares how districts can use digital marketing to engage with the community and help retain students.  

Dozens of schools were nominated for the Posts Award in the 2019 Double Diamond Awards. Though the competition was strong, Seattle Preparatory School and three runners-up came out on top.

Learn how to create an effective athletic communications plan that will keep players, parents, and coaches happy this fall season with five easy tips.  

You have a meeting with your school's board of trustees and you want to give them an update on your school's marketing efforts. How much do you share? What specifically do you share? Kate Persons shares five takeaways from her conversations with other Heads of Schools. 

"So, you've signed on the dotted line for a website redesign project — now what? Get an inside look at the deployment process that's won our schools 100 design awards and counting."

Here’s a quick punch list of useful tips, reminders and ideas to keep your school website ahead of the curve in strategy, maintenance, and design.

Your school's tagline may seem like a small detail, but it often has a prominent spot on the homepage. A good one can improve brand awareness and keep prospective families intrigued! Debbie Eisenach shares 12 international school taglines that deserve a shoutout.    

Finalsite Designer Keisha Croxton walks you through the decisions Delaware County Christian School (DCCS) made for their site to create a beautiful, effective homepage. 

Learn more about the 12 schools who truly made the most out of Finalsite modules and tools—the winners of the 2019 Double Diamond Awards Show!

We know it can be hard to let them go, but PDFs are a no-go for accessible website design (not to mention search engine optimization!) Learn some accessible alternatives in this article. 

Athletics Manager makes it easy to update your school community with the latest athletics news through dynamic content in Messages and easy-to-build athletics pages.

With so many marketing options available to charter schools, your marketing department is left with the important decision - where to invest time and budget? This post shares five innovative strategies to help get your marketing campaign off the ground.

Do you have the case of the website blues? Feel like there's simply "no money" to even think about a new website? It's time for some cognitive restructuring! Chief Innovation Officer Angelo Otterbein tackles five excuses districts often make and why they shouldn't make them.

Taking great photos can be a challenge, but it doesn’t have to be. Here are three tips for taking better school photos to boost school marketing.

If you want to market your institution in a way that is mindful of Generation Z and the current trends that define their media consumption, one very effective strategy to embrace influencer marketing. Not sure what this is or how to do it? Don't worry. We'll answer these questions and more so you can start engaging Gen Z and turning college hopefuls into enthusiastic students at your institution.

Learn how Finalsite’s partnership with Ravenna supercharges your admissions process to increase applications with inbound marketing tools.

You asked. We listened! Check out this handy infographic outlining key factors for on-page SEO. Follow this checklist and you'll have page one rankings in no time. 

Amity International School launched a site with Finalsite in just under 3 months. Find out why the school's website became a critical piece of its marketing plan to reach four main stakeholders. 

In interview style, Finalsite Manager of Consulting Services Red Abbott shares great tips for keeping up with (and surpassing) the competition.

Learn how Finalsite’s community portals keeps your school website clean and marketing-focused by placing constituent resources within dedicated portal pages.

Schools embracing inbound marketing will have a competitive edge in the ever growing and competitive international school market.

Learn how Trinity-Pawling, an all-boys prep school in Pawling, New York, built best-in-class school athletics pages easily with Athletics Manager and Composer.

When it comes to low retention rates, it’s likely that the problem isn’t that cool drone shot you wanted to be commissioned for the home page but couldn’t get sign-off for. The problem is often much more simple! This post takes you back to the basics with three reasons your Charter School's retention rate isn't as good as it could be. 

Parents and community members are demanding up-to-date notifications and are no longer satisfied with traditional media as a means of receiving important school news. Quality communication can prevent misunderstandings in a world dependent on social media and the internet for news.

You thought you told your website contributors not to use PDFs. And not to forget add alt tags. And so many other things they seem to have forgotten. Here are some tips on communicating best practices to the teachers and staff members who add content to your site. We want your redesign looking it's best!

Over the past few decades, the education space has become increasingly more competitive with more paid and free education options available to parents. Get ahead of the competition with these tips to kickstart your charter school's digital marketing strategy!

Here are the 47 finalists for Finalsite’s inaugural Double Diamond Awards ceremony to be held at this year’s Finalsite University in Chicago on June 20-21.

In this episode of Apply Yourself, Tim talks with Jennie Winton, Co-Founder of Mission Minded, to discuss how schools can increase applications and their online presence with clearly defined marketing and branding messaging.

The British School of Milan, a Top 10 British School, shares their smooth and successful transition story from Fluency to Composer.

Website accessibility laws in California take effect in less than six weeks! Read up on the importance of website accessibility certifications and how your district can secure one. 

Mobile devices dominate the way people experience the web, making responsive design more important than ever. Here are five things your school needs to consider for your next (or first!) responsive web project with Finalsite. 

Here are eight steps to building a solid crisis communications plan that focuses on student safety and protecting constituent information to ensure that your school is prepared for any crisis at any time.

Looking to invest time and resources into email automation but not sure where to start? Here are eight best practices your school can use when building your first automated email campaigns.

Are you not completely satisfied with your school’s email marketing campaigns? You may be making on (or more) of these seven email marketing mistakes.

Here are six tell-tale signs that your school or district’s website needs a redesign to stay up-to-date with the latest changes in responsive design, accessibility, and visitors expectations to make a strong first impression.

Looking to improve your school’s performance in search? Here are three new trends and three SEO best practices you should be aware of in 2019.

Looking to improve your school’s performance in search? These two small changes can improve the search and user experience!

Finalsite is hosting the inaugural Double Diamonds Awards during this year’s Finalsite University to recognize the creative work of all the schools and districts we partner with.

What content and design elements make a high school website one of the best of 2019? It’s all about finding the perfect balance between marketing and communications.

Schools and districts ask if they should focus their mobile efforts on apps or responsive websites. Our answer is both! Learn how to combine the unique benefits of each to communicate with current and prospective families without doubling your workload.

When it comes to school marketing videos, there's a delicate balance that’s often difficult to find between disseminating information and creating a fun video that people actually want to watch. We’ve identified five schools who have managed to find this delicate balance.

Check out these six international school and association websites that recently launched for inspiration on how your school can share its story and engage your community.

Follow this five-step guide for creating a school social media calendar that increase engagement and brand awareness.

How can your private school compete with the "free" options in the area? Learn how Episcopal School of Dallas meets their goals with a powerful digital marketing strategy.

Can schools rely on voice search to help them fill seats and hire the right employees? Maybe not yet, but the day is coming.

Courtney Joyner, Webmaster at Parish Episcopal School in Dallas, Texas, joins Lorrie Jackson for this special episode of Apply Yourself to discuss Parish Episcopal's website redesign and rebranding to deliver content more efficiently with a larger focus on mobile visitors, Blackbaud integration, and their school's entrepreneurial spirit and unique campus.

Finalsite veterans and those brand new to Composer will quickly come to love and rely on these 10 incredibly helpful ways that our content management system (CMS) saves your school time.

Want more engagement on your district's Facebook page? Follow these 10 simple tips for more likes, comments, and clicks!

Engaging alumni-and measuring how you do it-is nuanced, but your website, email campaign, and event attendance all play large roles. Learn more, and get inspired by Baruch College Alumni!