The Finalsite Blog

In this episode of Tech Tuesday, Rob and Christina talk about website speed, how schools can better utilize their internet speed, how design choices impact speed, the impact of Google Maps, and how a CDN like Cloudflare can help.

Check out these brand new school websites launched in July 2020!

Planning your virtual admissions events? Start with the inbound marketing funnel.

To effectively showcase your school or district’s curriculum offerings online, you’ll need three key parts within your website’s academics section.

A virtual event isn't a "less-awesome" version of your traditional in-person event — it's a unique opportunity to leverage! Learn how with this 10-step guide.

From improving the “About us” page to highlighting how transportation will work while social distancing, do not forget these essential website pages for your school’s website.

Make your district stakeholders happy and informed by sending them targeted, personalized and visual emails with these 10 tips for success.

Finalsite's design team launched 24 new websites in June — check them out here!

With an unknown fall on the horizon, approaching admissions with a virtual first mindset will provide new opportunities to get families in your funnel sooner. 

Google's upcoming algorithm update centers on user experience — learn how this impacts your search ranking and what your school or district can do to get ahead!

Learn how to create a communications plan that cultivates a sense of community and connectedness.

Improve your school's digital marketing strategy with these 12 tips — plus, watch the recording from School Marketing Day!

Want to start a school blog but have no idea how to actually start? A good blog starts with good content — and here's how to produce content your community cares about.

Learn how mobile-first design strategy is different from the technical approach of responsive web design — and why it matters for your school or district's digital campus.

Communications hubs and update centers are a key component of your district’s digital campus. Learn what it takes to create one!

Here are six tell-tale signs that your school or district’s website needs a redesign to stay up-to-date with the latest changes in responsive design, accessibility, and visitors expectations to make a strong first impression.

How are schools around the world planing for fall in times of uncertainty? Hear from six schools around their world on how they plan on approaching the fall semester.

Looking to spruce up the giving section of your website to amplify virtual donations and engagement without a huge time investment? Read this blog.

Faculty pages will play a key role in creating an engaging digital campus. This blog is jam-packed with inspiration, ideas, and best practices for showcasing your faculty on your website and beyond.

LinkedIn can help schools engage parents, alumni and faculty in a more professional manner than on other social media channels.

What makes a good social media ad? Follow these six best practices to earn more clicks and conversions on your next social media campaign.

Check out these brand-new private, international, charter and public school websites that launched in May 2020.

Here are some key best practices to keep in mind as you build your school or district's social media strategy for the summer — plus, access to a full social media content calendar for June through August!

What do you say? How do you say it? Where do you say it? It all depends on if your goal is informing your community, or engaging them — and striking the balance is more important than ever before. 

Follow these five steps to build a better admissions inquiry landing page to increase conversions.

Looking to improve your Twitter feed? Use these 8 strategies to grow your school or district's Twitter presence now!

There are thousands of schools and districts, but there's only one just like yours. A value proposition helps you share what makes yours special.

Are you writing awesome news stories but not seeing awesome engagement? Try these six simple changes!

While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.

Two schools from opposite sides of the world have been on the forefront of creating their digital campus. We went live to discuss their virtual strategies!

A well-structured tuition page with content that sells value is proven to increase engagement and lower bounce rates. Here's how you can create one!

Check out these brand-new private, international, higher education and public school websites that launched in April 2020.

We've asked schools from all over the world how COVID-19 has affected their communications strategies and how they are preparing for the future. Here are five takeaways.

Need to hold your school board meeting virtually for the first time due to the COVID-19 pandemic? Here’s a step-by-step guide to getting started.

Google My Business is an excellent outlet to showcase how you would like to position your school — so we gathered what you can be doing while distance learning!

Get inspired by virtual and alternative graduation ideas to honor seniors.

Depending on your school’s resources & goals, there may be a time & place for your school to give TikTok a try. Here's what we know right now about the platform

Facebook allows schools to reach prospective and current students where they are already spending their time, interacting with family, friends, and brands, keeping up with news, sharing content, and more.

During COVID-19, you may be wondering if it's ok to run advertising for your school. Short answer - yes! We talked with our experts to see what you can do.

Check out these brand new private, international, and public school websites that just launched in March 2020.

Learn creative ways to approach your school's admissions strategy this year — when none of your prospective students are able to visit campus for a traditional open house. 

Learn how your school can use video on its website, social media, and email communications to connect with families and engage your community from a distance. 

Here are some tips for utilizing your existing communication tools to share important information, build trust and continue education during COVID-19 school closures. 

Kyle Aldous, Strategic Director of Communication at Singapore American School, shares eight emails his school sent to families while navigating the COVID-19 outbreak in the SAS community. 

Lift spirits and keep your community in-the-loop using social media during the COVID-19 outbreak, and get inspired by these 21 examples.

Finalsite's CEO Jon Moser hosted a webinar with panelists from three international schools in Asia to learn how they've dealt with crisis communication and distance learning. Here are fourteen takeaways!

Tips for maximizing your output and productivity in a small school marketing and communications office.

Check out these brand new private, international, and public school websites that just launched in February 2020.

With the escalating impact of the coronavirus disease (COVID-19), schools around the world are facing unprecedented crisis situations. Learn how these international schools are managing communications and online learning.