The Finalsite Blog

Follow these five steps to build a better admissions inquiry landing page to increase conversions.

Looking to improve your Twitter feed? Use these 8 strategies to grow your school or district's Twitter presence now!

There are thousands of schools and districts, but there's only one just like yours. A value proposition helps you share what makes yours special.

Are you writing awesome news stories but not seeing awesome engagement? Try these six simple changes!

While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.

Two schools from opposite sides of the world have been on the forefront of creating their digital campus. We went live to discuss their virtual strategies!

A well-structured tuition page with content that sells value is proven to increase engagement and lower bounce rates. Here's how you can create one!

Check out these brand-new private, international, higher education and public school websites that launched in April 2020.

We've asked schools from all over the world how COVID-19 has affected their communications strategies and how they are preparing for the future. Here are five takeaways.

Need to hold your school board meeting virtually for the first time due to the COVID-19 pandemic? Here’s a step-by-step guide to getting started.

Google My Business is an excellent outlet to showcase how you would like to position your school — so we gathered what you can be doing while distance learning!

Get inspired by virtual and alternative graduation ideas to honor seniors.

Depending on your school’s resources & goals, there may be a time & place for your school to give TikTok a try. Here's what we know right now about the platform

Facebook allows schools to reach prospective and current students where they are already spending their time, interacting with family, friends, and brands, keeping up with news, sharing content, and more.

During COVID-19, you may be wondering if it's ok to run advertising for your school. Short answer - yes! We talked with our experts to see what you can do.

Check out these brand new private, international, and public school websites that just launched in March 2020.

Learn creative ways to approach your school's admissions strategy this year — when none of your prospective students are able to visit campus for a traditional open house. 

Learn how your school can use video on its website, social media, and email communications to connect with families and engage your community from a distance. 

Here are some tips for utilizing your existing communication tools to share important information, build trust and continue education during COVID-19 school closures. 

Kyle Aldous, Strategic Director of Communication at Singapore American School, shares eight emails his school sent to families while navigating the COVID-19 outbreak in the SAS community. 

Lift spirits and keep your community in-the-loop using social media during the COVID-19 outbreak, and get inspired by these 21 examples.

Finalsite's CEO Jon Moser hosted a webinar with panelists from three international schools in Asia to learn how they've dealt with crisis communication and distance learning. Here are fourteen takeaways!

Tips for maximizing your output and productivity in a small school marketing and communications office.

Check out these brand new private, international, and public school websites that just launched in February 2020.

With the escalating impact of the coronavirus disease (COVID-19), schools around the world are facing unprecedented crisis situations. Learn how these international schools are managing communications and online learning.

Drawing on his recent experience in dealing with coronavirus-related communications, Western Academy of Beijing’s Kyle Bueschlen shares how to effectively communicate during a crisis.

As social media grows, it's important to set guidelines for your school or district. Use this guide as a way to craft an effective social media policy.

Is your school or district getting started with web accessibility? 

Join Finalsite on April 23 at 2pm EDT as we recognize the spectacular work and remarkable creativity of these 40 finalists in the second annual Double Diamond Awards.

Build a compelling email drip campaign for your school that converts prospective families into enrolled students with these strategies and examples.

What website trends should be top of mind for your school or district’s communications and technology teams? These eight website stats will help you prioritize!

It’s a new year and a new decade, and our recent school websites capitalize on lots of new trends. Check out the fifteen new websites launched in January!

Social media has become an integral part of how school districts communicate. Having trouble getting started? Learn about four social media networks your district should be using in 2020. 

Learn how Finalsite can help your school or district build a comprehensive athletics website strategy from start to finish.

As we start a new decade, are your school district’s communication efforts headed in the right direction? Here are three digital communication strategies schools should be thinking about in 2020.

Does your website need better-looking photos? Follow these simple editing tips to transform your cell phone photos—from average to brand-worthy in minutes!

Learn five simple ways you can increase your website's visibility to increase your website's overall accessibility.

Host Tim McDonough talks with Dave Monaco from Parish Episcopal School about their ambitious 10-year strategic plan to reimagine education and make school hurt less.

Planning a new website or redesign in the new year?Check out this selection of recent custom and theme website launches for inspiration.

Host Tim McDonough talks with Rob Johnson and Bob MaCartney from La Salle College High School about marketing in the crowded Philadelphia private school market with student generated content.

If you aren't investing in inbound marketing yet, 2020 is your year to start! Here are six ways an inbound marketing strategy will benefit your school. 

Is your school considering making room in your budget for a professional photoshoot? Here are five reasons you definitely should!

Glean design inspiration from this year's award-winning school websites! 

Learn from an award-winning designer what's next in school web design and how to bring your website up-to-snuff in the new year. 

Looking for some quick and easy marketing projects that offer big ROI? Check out these 9 great marketing project ideas.

Host Tim McDonough talks with Romayne Levee from Mission Minded about the advantages of creating a compelling school strategic plan and discover their shared interest in 70s rock.

Learn how to transform your school’s emails, news, blogs, and social posts with these tactical tips from Content Marketing Manager Mia Major. Relevant, fresh, fun, personalized—anything but "boring."

The International School of Beijing (ISB) recently launched a best-in-class website that engages current families and prospects alike. Learn more about the strategy behind this brilliant redesign with some thoughts from ISB Communications and Marketing Director Joanna Cole! 

Looking for content ideas to start your school's blog? These are five non-fail content writing prompts that work.