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The Finalsite Blog

School marketing, admissions, advancement, technology and social media strategies.

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  • General Best Practices
Kristen Doverspike

While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.

  • Marketing/Communications
  • Social Media
Read More about Instagram for Schools: Best Practices for Engagement
singapore american school's covid-19 page displayed in a laptop
  • General Best Practices
Kyle Aldous

Kyle Aldous, Strategic Director of Communication at Singapore American School, shares eight emails his school sent to families while navigating the COVID-19 outbreak in the SAS community. 

  • COVID-19
  • Crisis Communications
  • Messages
Read More about 8 Crisis Communication Email Examples from Singapore American School for Every Stage of the COVID-19 Outbreak
Strategic Crisis Communication Best Practices for Schools from Western Academy of Beijing
  • Charter Schools
  • General Best Practices
  • Higher Education
  • Independent Schools
  • International Schools
  • Public School District
Kyle Bueschlen

Drawing on his recent experience in dealing with coronavirus-related communications, Western Academy of Beijing’s Kyle Bueschlen shares how to effectively communicate during a crisis.

  • COVID-19
  • Crisis Communications
  • Marketing/Communications
Read More about Strategic Crisis Communication Best Practices for Schools from Western Academy of Beijing
Dave Monaco and Parish Episcopal students
  • General Best Practices
  • Podcast
Andrew Martin

Host Tim McDonough talks with Dave Monaco from Parish Episcopal School about their ambitious 10-year strategic plan to reimagine education and make school hurt less.

  • Independent School
  • Marketing & Communications
  • Marketing/Communications
Read More about [PODCAST] Tell Your School's Story Ep. 5: 10 Years to Reimagine Education and Make School Hurt Less
La Salle College High School Squash team
  • Independent Schools
  • Podcast
Andrew Martin

Host Tim McDonough talks with Rob Johnson and Bob MaCartney from La Salle College High School about marketing in the crowded Philadelphia private school market with student generated content.

  • Marketing & Communications
  • Marketing/Communications
Read More about [PODCAST] Tell Your School's Story Ep. 4: Succeeding in a Competitive Market with Student-Generated Content
post it notes, papers, markers, and a plastic bin on a white table
  • General Best Practices
  • Independent Schools
  • Podcast
Andrew Martin

Host Tim McDonough talks with Romayne Levee from Mission Minded about the advantages of creating a compelling school strategic plan and discover their shared interest in 70s rock.

  • Branding
  • Marketing/Communications
Read More about [PODCAST] Tell Your School's Story Ep. 3: Creating a Compelling Strategic Plan and Modern 70s Rock

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