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The Finalsite Blog

School marketing, admissions, advancement, technology and social media strategies.

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Women Working on Laptop
  • Public School District
Angelo Otterbein

Do you have the case of the website blues? Feel like there's simply "no money" to even think about a new website? It's time for some cognitive restructuring! Chief Innovation Officer Angelo Otterbein tackles five excuses districts often make and why they shouldn't make them.

  • Marketing/Communications
  • Web Design
Read More about 5 Things We Hope You’re Not Saying About Your District Website, and 3 Easy Ways to Make it Better
Engaging Generation Z
  • Higher Education
Sarah Englebert

If you want to market your institution in a way that is mindful of Generation Z and the current trends that define their media consumption, one very effective strategy to embrace influencer marketing. Not sure what this is or how to do it? Don't worry. We'll answer these questions and more so you can start engaging Gen Z and turning college hopefuls into enthusiastic students at your institution.

  • Content Marketing
  • Social Media
Read More about Influencer Marketing for Higher Ed: Engaging Generation Z
hold onto your students with these three tips for improving retention rates
  • Charter Schools
Anthony Mitchell

When it comes to low retention rates, it’s likely that the problem isn’t that cool drone shot you wanted to be commissioned for the home page but couldn’t get sign-off for. The problem is often much more simple! This post takes you back to the basics with three reasons your Charter School's retention rate isn't as good as it could be. 

  • Email Marketing
  • Inbound Marketing
Read More about 3 Things You Didn't Know Are Hurting Your Charter School's Retention Rates
reporter listening to a successful school district PR plan
  • Public School District
Sarah Englebert

Parents and community members are demanding up-to-date notifications and are no longer satisfied with traditional media as a means of receiving important school news. Quality communication can prevent misunderstandings in a world dependent on social media and the internet for news.

  • Crisis Communications
  • Marketing/Communications
Read More about Tips for Creating a Successful School District PR Plan
webmasters communicating strategy to employees
  • Higher Education
  • Independent Schools
  • International Schools
  • Public School District
Leah Mangold

You thought you told your website contributors not to use PDFs. And not to forget add alt tags. And so many other things they seem to have forgotten. Here are some tips on communicating best practices to the teachers and staff members who add content to your site. We want your redesign looking it's best!

  • Best Practices
Read More about 4 Tips for Communicating Website Best Practices to Teachers and Staff
"Marketing Strategy" written on paper on a desk
  • Finalsite FM
  • General Best Practices
  • Independent Schools
Andrew Martin

In this episode of Apply Yourself, Tim talks with Jennie Winton, Co-Founder of Mission Minded, to discuss how schools can increase applications and their online presence with clearly defined marketing and branding messaging.

  • Branding
  • FinalsiteFM
  • Marketing/Communications
Read More about [PODCAST] How Clear Marketing and Branding Can Increase School Applications and Online Presence
Finalsite Academy on an iPhone X
  • General Best Practices
  • Product Best Practices
Andrew Martin

Schools and districts ask if they should focus their mobile efforts on apps or responsive websites. Our answer is both! Learn how to combine the unique benefits of each to communicate with current and prospective families without doubling your workload.

  • Marketing/Communications
  • Technology
Read More about Mobile Apps vs. Responsive Websites: Why Your School Should Use Both
Parish Episcopal School website homepage
  • Finalsite FM
  • General Best Practices
Andrew Martin

Courtney Joyner, Webmaster at Parish Episcopal School in Dallas, Texas, joins Lorrie Jackson for this special episode of Apply Yourself to discuss Parish Episcopal's website redesign and rebranding to deliver content more efficiently with a larger focus on mobile visitors, Blackbaud integration, and their school's entrepreneurial spirit and unique campus.

  • Branding
  • FinalsiteFM
  • Integration
  • Website Redesign
Read More about [PODCAST] Website Redesign and Blackbaud Integration with Parish Episcopal School

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