Google Analytics is a great tool to help you better understand your website, but at the same time, the data pulled in can also be very complicated to understand. We narrowed down some key areas to focus on and ways to interpret this data better if you are new to using the tool.
Convincing your school's higher-ups or stakeholders to redesign can sometimes be a difficult task. We tackle how to work around five common reasons schools avoid redesigning to help you kickstart your next redesign project, improve traffic to your website, and get the website you need for your school to meet your marketing and communication goals.
Learn how to craft targeted messages for your personas to help improve your school marketing and engagement in this guest blog from Bart Caylor, President & Founder of Caylor Solutions.
Jon Morgan, Owner, Director and Producer at JM Films shares the top five most popular videos independent schools should create or invest in this year.
Learn new, creative ideas for boosting yield this season and beyond with Avon Old Farms School.
The way districts should communicate with families has changed. Here's how to ensure you're meeting their needs and expectations on every channel.
Discover how the most effective marketing messages are the ones that zero-in tightly on your target audiences and ways of segmenting your school messages in this guest blog from Bart Caylor, President & Founder of Caylor Solutions.
Learn more about Caylor Solutions' influence on education marketing, from website management on CMS platforms like Finalsite Composer, to tailored marketing efforts through personas, and more.
From setting up communication to going live, and the process of implementation, our final post for our Accessibility Blog Series this week explains what you can expect after installing the AudioEye Ally toolbar on your school website, as well as answers some of your FAQs.
The fourth post for our Accessibility Blog Series this week should help you determine how to best understand the results of your website accessibility testing and how to assure everything you are sharing on your website is accessible to anyone.
The third post for our Accessibility Blog Series this week breaks down the best way for schools to use accessibility evaluation tools, such as AudioEye's Toolbar, to begin working towards full web accessibility.
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