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Put Your School in the Spotlight During Finalsite's Double Diamonds Award Show
Andrew Martin

The entire Finalsite team is constantly surprised and blown away by the ingenious, creative work our schools and districts do while creating content for their websites, forms, portals, emails, and so much more. We love seeing creative homepage designs on new website launches, and we especially love seeing how our current schools and districts update their blog or use Forms Manager and Page Pops in an innovative fashion we ourselves hadn’t thought of.  

Because of this, we wanted a meaningful way to publicly recognize and celebrate the hard work of all of the great schools that we’ve partnered with, in a way that combines the prestige of award shows with our fun-loving spirit.

Our solution? A red-carpet style awards show of our own at this year’s Finalsite University in Chicago on June 20 and 21. After crowdsourcing names for our new awards show from everyone at Finalsite, we’re proud to announce:   

Finalsite Double Diamonds Logo White Background

That’s right! The Double Diamond Awards! Pretty catchy, right? We thought so, too. It’s a simple name that captures the prestige of larger award shows, and the logo features a fresh, yet familiar, take on the standard Finalsite logo that’s been a part of our brand for years. 

Visit our Double Diamond Awards page to nominate your school or any other school!


How to Participate 

Every Finalsite school and district can participate, regardless of size, location, and budget.

  1. Start the nomination process by visiting the Double Diamonds Award page where you can read more about the awards show and take a look at the 12 award categories. You can also find the categories outlined below. 

  2. Fill out the nomination form to the right of the awards categories. The form is short, simple, and allows you to nominate your school and any other school you feel has an excellent example of any of the categories. You can submit as many nominations as you’d like, both for your school and any other school if you’re feeling generous. We’d love to read through them all!

Nominations are due by Wednesday, May 1. Our esteemed panel of topic-expert judges will then rigorously inspect and analyze each nomination. We’ll announce no more than three nominees per category on Friday, May 17.

And, if you’d like to join us in-person for our first-ever red-carpet awards show, register for Finalsite University. We promise it’ll be a fun event you won’t want to miss. And you definitely won’t want to miss Red Abbott’s amazing new blue diamond suit.

Preview of Red's Diamond Suit for the Double Diamond Awards

You may have thought his fashionable hot pink pants of FSU’s past were a sight to behold, but they have nothing on this tastefully tacky suit. Just look at those diamonds! How could we say no?!

Award Categories

Now that you know how to participate, let’s briefly go over each of the 12 award categories:

  • Most Bang for the Buck Timer Saver Award - How has Finalsite software has saved staff time, or reduced time spent on one task to free up time for another task or process? This award is well-suited for schools that have made the most of their digital presence with particularly limited time and/or resources. Are you a one-person shop? Share a story!

  • Content Offer - Most compelling use of inbound marketing methodology via a content offer. Not sure what a content offer is? Here’s a blog outlining what makes a great content offer. Hint -- it's not a public page with a PDF or flip book version of your viewbook.

  • Directories - Most compelling use of Directories to tell a story about the school community. Show us how you use Constituent Elements combined with other content (such as videos, testimonials, quotes, infographics, etc.) to provide the utility of a searchable directory while also marketing what's so special about your community.

  • Forms Manager - Best use of Forms with or without payment. Show us a form you created for an unusual purpose, or with a complex set of conditional fields that make it easy to navigate an otherwise lengthy form, or a form that has had particularly impressive outcomes/submissions. 

  • Google Analytics Used to Influence Decision-Making - How did you use Google Analytics data to determine a better way of doing something? Did you make significant changes after monitoring website traffic, keywords, page performance, or campaign performance? As long as Google Analytics data was the catalyst for the change, we want to hear your success story!

  • Google Search Campaign Ad Group Concept - How did you go beyond typical Google searches for "private schools in [my town]" to reach searchers? Walk us through your ad campaign goals, target audience, strategy, and outcomes. Submissions are welcome from schools who handle digital ads themselves, or with a professional partner like Finalsite Consulting Services or a third-party provider.

  • Messages / eNotify - Highest or most improved open rates, deliverables, and click throughs on an email sent using eNotify or Messages. Explain the changes you made to your outbound emails to impact outcomes. Examples: an overhauled parent newsletter, a redesigned annual event invitation, a fresh annual fund campaign, and more.

  • Page Pops - Most compelling use of Page Pops. Show how you've gone beyond standard text to convey an important message to your community. Did you craft a clever Snow Day announcement video? Embed a form in a Page Pop to boost Open House registrations? Use a Page Pop for something we never thought of before?

  • Portals - Best layout for a parent landing page (public or password-protected). Tell us why your layout is right for your school. Did your overhaul it from a previous version? What were you trying to accomplish, improve, or change? What was the impact?

  • Posts - Most compelling use of school-built Posts. Show us how you've thought outside the box for using Posts to share content beyond standard news and blogs. The judges will focus on your goal, strategy, creativity, content, organization, tags/categories, layout, and usability -- not on fancy design you may have paid Finalsite to implement for you.

  • Resources - Most compelling use of Resources to showcase your school and reach new audiences. Did you use this new module to display a ton of media-focused content you had no easy way to do before? Did you come up with a cool layout on your own? Are your videos and podcasts and photo galleries simply mind-bogglingly fabulous?

  • Theme Design - Most compelling use of a Theme design. Judges will compare your current site to the base template your school selected (and to other sites that use the same Theme). We want to see the best of the best. What sets a super-star Theme site apart from an average Theme site is the content and creativity you put into it.

Please note: Finalsite may choose to display submissions on our blog, at the awards ceremony, in a webinar, etc. We would be more than happy to gray-out any sensitive info.

Key Takeaway

We’re beyond excited for the Double Diamond Awards as a fun way to recognize and celebrate all the amazing and creative work our schools do with the tools we provide. We hope you’ll join us at this year’s Finalsite University where we’ll showcase the best of the best. Because, at the end of the day, that’s what this is all about: recognizing excellence to inspire others. 

Submit a nomination for the Double Diamond Awards


As Finalsite’s Product Marketing Specialist, Andrew writes blogs and creates videos to share information about all the latest and greatest Finalsite products. Andrew has more than 10 years of video production experience and a journalism education from the University of South Carolina. He is excited about bringing his experience and expertise to Finalsite.

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