Ready to spring into action and level up your PR game?
Join hundreds of your fellow school PR pros for Finalsite’s School PR Day on April 27, a free virtual conference for school district communicators, designed specifically for school district communication professionals!!
More than a dozen sessions like “From Good to Great: Unleashing Synergy Between Superintendents and PR Pros,” “Latino Outreach: Building Inclusive Schools through Effective Communication,” and “Mastering the Art of School Newsletters: Tips and Techniques for Effective Communication” will bring together inspiring thought-leaders in the fields of school communications, district leadership, PR, and help you discover new strategies, tools, and technologies.
- Connections with hundreds of peers nationwide
- Best practices from the industry’s leading experts
- Crisis communications tips from people who have been there
- How to leverage AI and technology to increase community engagement
- Watch the recordings on your own time
1. Connections with hundreds of peers nationwide
One of the biggest perks of attending School PR Day is the chance to connect with hundreds of peers from school districts all across the nation. Whether your department is small or large, there’s nothing like being together with people that “get” your role and what you do for a living.
Share your stories, exchange experiences, and learn from others in a supportive and friendly environment. These connections can lead to valuable relationships and collaborations that last long after the conference has ended. Plus, who doesn't love making new friends in the field?
We expect 1,000+ (!!) school communicators from coast to coast to be at School PR Day, and if you want to make connections and learn from your peers all from the comfort of your own home, this is the place to do it!
2. Best practices from school PR’s leading experts
At School PR Day, you'll have the opportunity to learn from leading experts in the school communications industry. Through panel discussions, workshops, and presentations, you'll gain insights into best practices that can be implemented in your own district to improve communication efforts. Soak up the knowledge, ask questions, and walk away with new strategies to elevate your school's PR game.
This year’s lineup is stacked with school PR experts sharing tips that will help you take your communications skills to the next level. We’re excited to share the stage with Richard Culatta, CEO, ASCD/ISTE, CEL Marketing, SocialSchool4EDU, HDR Engineering, Arizona School Boards Association, Class Intercom, and NSPRA, as well as Virginia Beach City Public Schools, Issaquah Public Schools, Alexandria Public Schools, and other industry experts.
3. Crisis communications tips from people who’ve been there
Unexpected challenges can arise at any time in our school districts. That's why School PR Day offers invaluable sessions on crisis communications. Learn from others’ experiences, pick up tips and tricks for managing crises effectively, and leave feeling confident in your ability to maintain trust with your community, no matter what challenges come your way.
The School PR Day agenda has sessions like “Overcoming a Strained Community: Strategies for Rebuilding Trust” and “Effective Crisis Management: Strategies for Making a Statement - Timing, Location, and Delivery” – so if you find yourself in a similar situation you’ll know exactly what to do.
“Finalsite's School PR Day is an incredible day of professional learning. Whenever I attend conferences, I reflect on what I've learned and think about how I can apply it to my everyday practice. In every single School PR Day session I attended, I had at least one or two practical tips that I could readily implement to boost efficiency or elevate my practice. The fact that this entire day of professional learning is FREE is just another bonus! Thank you, Finalsite!”
Carrie Sterrs, Worcester County Public Schools (MD)
4. Leverage AI and technology to increase community engagement
As communication professionals, it's essential to stay ahead of the curve and embrace the latest technologies. At School PR Day, you'll discover how to leverage AI and other cutting-edge tools to increase community engagement and streamline your work processes.
Learn about platforms that can help you enhance communication within your district, and set the stage for even more innovation in the future.
- See real-world examples of how you can successfully use ChatGPT and AI to improve and complement your district's communications efforts.
- Save time and streamline your work processes and enhance communication.
- Understand the pitfalls of AI and ensure your district is responsibly embracing the latest trends.
5. Watch on your own time
We get it — life can be hectic, and sometimes attending conferences can seem impossible to fit into your busy schedule. That's what makes this virtual conference so perfect! Attend live and take part in the Q&As and live discussions, then receive all session recordings and slides to learn at your own pace once the conference ends.
School PR Day registrants will have access to all the session recordings to watch at their leisure. So go ahead, and balance your day-to-day tasks while still taking advantage of this learning opportunity. Access will be available for an entire year, so no rush to binge-watch if you would rather take it all in at your convenience.
Key takeaways
School PR Day offers a fantastic chance to connect with like-minded school professionals, and learn the latest School PR trends from industry experts, all with the flexibility to watch the sessions on your own time. Don't miss out on this free, fun, and informative event, and register today — we can't wait to see you there!
ABOUT THE AUTHOR
Stacey brings 14+ years of education technology experience across various marketing and account management leadership roles. As Director of District Marketing, Stacey leads a team of marketers responsible for driving client acquisition and retention strategies through delivering meaningful communication and marketing content, engaging learning opportunities, and memorable in-person and virtual experiences. Stacey resides in Annapolis, MD with her husband and two small children.