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5 Reasons to Attend School PR Day

Ready to spring into action and level up your PR game?

On Wednesday, April 24, join thousands of your fellow school PR pros for Finalsite’s School PR Day, a free virtual conference designed specifically for school communication professionals around the country!

More than twenty sessions, such as “Me, Myself, and I: Thriving in Small School Communication Offices,” “I'm Working with Who!? The Secrets of a Collaborative School Leader,” and “Understanding and Adapting to Shifts in District Enrollment Trends,” will bring together inspiring thought leaders in the fields of school communications, district leadership, and PR to help you discover new strategies, tools, and technologies.

If you're not already signed up, here are just five reasons why you should register today: 

  1. Connections with thousands of peers nationwide
  2. Best practices from the industry’s leading experts
  3. Crisis communications tips from people who have been there
  4. How to leverage AI and technology to increase community engagement
  5. Watch the recordings on your own time 

1. Connections with thousands of peers nationwide

One of the biggest perks of attending School PR Day is connecting with peers from school districts nationwide. Whether your department is small or large, there’s nothing like being together with people who “get” your role and what you do for a living. 

Share your stories, exchange experiences, and learn from others in a supportive and friendly environment. These connections can lead to valuable relationships and collaborations that last long after the conference has ended. Plus, who doesn't love making new friends in the field?

We expect 1,200+ (!!) school communicators from coast to coast to be at School PR Day, and if you want to make connections and learn from your peers from the comfort of your own home, this is the place to do it!

screenshot of Becton School PR Day tweet

2. Best practices from school PR’s leading experts

At School PR Day, you'll learn from leading experts in the school communications industry. Through panel discussions, keynotes, and presentations, you'll gain insights into best practices that can be implemented in your own district to improve communication efforts. Soak up the knowledge, ask questions, and walk away with new strategies to elevate your school's PR game.

Graphic of Guy Kawasaki

This year’s lineup is stacked with school PR experts sharing tips to help you take your communications skills to the next level. We’re excited to share the stage with keynote speaker Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast, as well as guests from Turner USD #202, Oakwood Schools, School District of South Milwaukee, Richland School District Two, Metro Technology Centers, NSPRA, and many other industry experts.

3. Crisis communications tips from people who’ve been there

Unexpected challenges can arise at any time in our school districts. That's why School PR Day offers invaluable sessions on crisis communications. Learn from others’ experiences, pick up tips and tricks for managing crises effectively, and leave feeling confident in your ability to maintain trust with your community, no matter what challenges come your way.

The School PR Day agenda has sessions like “Expect the Unexpected” and “School Communicators in the Community: The Dual Role of School PR Pros as Community Leaders”  –  so if you find yourself in a similar situation, you’ll know exactly what to do. 

“Finalsite's School PR Day is an incredible day of professional learning. Whenever I attend conferences, I reflect on what I've learned and think about how I can apply it to my everyday practice. In every single School PR Day session I attended, I had at least one or two practical tips that I could readily implement to boost efficiency or elevate my practice. The fact that this entire day of professional learning is FREE is just another bonus! Thank you, Finalsite!”

Carrie Sterrs, Worcester County Public Schools (MD)

4. Leverage AI and technology to increase community engagement

As communication professionals, it's essential to stay ahead of the curve and embrace the latest technologies. At School PR Day, you'll discover how to leverage AI, social media, mass notifications, and other communication tools to increase community engagement and streamline your work processes. 

Learn about platforms that can help you enhance communication within your district and set the stage for even more innovation in the future.

  • See real-world examples of how you can improve and complement your district's communications efforts.
  • Save time, streamline your work processes, and enhance communication.
  • Understand the pitfalls of AI and ensure your district is responsibly embracing the latest trends. 

5. Watch on your own time

We get it — life can be hectic, and sometimes attending conferences can seem impossible to fit into your busy schedule. That's what makes this virtual conference so perfect! Attend School PR Day live and take part in the Q&As and live discussions, then receive all session recordings and slides to learn at your own pace once the conference ends.

Key takeaways

School PR Day offers a fantastic chance to connect with like-minded school professionals and learn the latest trends from industry experts, all with the flexibility to watch the sessions on your own time. Don't miss out on this free, fun, and informative event, and register today — we can't wait to see you there!

Reserve Your Free Seat for School PR Day

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