How to Choose Your School's Web Accessibility Solution
Kara Franco and Will Rickenback

To manage your site's digital accessibility you will need to create a remediation plan for existing content and set a procedure for monitoring new content for accessibility. In order to create these plans, your team will need to set aside time to learn about digital accessibility, understand your site's accessibility health and adopt a plan. 

There are many options out there for your team to help manage your site accessibility. Some services will evaluate and report on your site's accessibility; these reports can then be used by your team to determine what issues you can resolve in the site content. Other services, such as the AudioEye Ally Managed Service, will analyze, remediate and monitor your pages for you. 


We've outlined below, in a general sense, what effort is needed to remediate and manage your site accessibility on your own, versus using a managed service, such as AudioEye.  

Remediation and Maintenance Procedure In-house

Remediating existing content

Get a general sense about the current accessibility health of your site by performing an accessibility scan with an evaluation tool. *Note: Accessibility evaluation tools will only catch a percentage of errors, manual testing is needed to gauge the true accessibility health of your site. 

Free in-browser evaluation tools, such as WAVE, will scan one page at a time. A paid evaluation tool will be needed for a full site scan. To help understand the evaluation tool results, become familiar with the WCAG 2.0 Level AA Success Criteria, sign up for training or consult with an accessibility specialist:

  • Create an accessibility statement and link it in your footer navigation
  • Organize the results into errors, warnings, and items that need manual review
  • Identify and remediate the content-related errors, focus first on the homepage, landing pages, and the pages with highest traffic 
    • Continue to manually crawl the site to assess and remediate issues
  • Correct the errors within the site content
  • Reach out to third party vendors to update their platforms to resolve issues
  • If you find any errors with the front-end (CSS/JS) contact Finalsite to have us look into resolving them
  • Consider testing your pages with manual assistive technology, using your keyboard and a screen reader

Monitoring new content

To monitor new content, you'll want to organize training for your content creators to learn how to create accessible web content and set up an accessibility procedure for anyone who can create, edit or publish pages. 

Some considerations for this process include:

  • Consider tightening publishing permissions to only those that have been trained in accessibility 
  • Consider content that is fed in from other sources, including calendars and social media
  • Set content standards for content creators (ie. No 'Click here' links or images of text)
  • Create an accessibility statement and link it to your footer 

Remember to always test any new pages before publishing; monitor the content that is fed in via third party, such as Twitter or Facebook; and of course, monitor the entire site on an ongoing basis as accessibility is impacted every time new content is added or edits are made to existing content.

Remediation and Maintenance Procedure with AudioEye

Achieving Accessibility

Remediating existing content

When you sign up for the AudioEye Ally Managed Service (toolbar is included), you'll automatically have an accessibility remediation and maintenance procedure that does not require nearly as much effort on your end.

When you partner with AudioEye, here's what happens:

  • Schedule a kickoff call with the Support team to go over the implementation details and ask any questions about the process and how the Ally Toolbar is used to communicate each phase of accessibility
  • Send communication to your constituents about your commitment to greater inclusivity through accessibility, and the new usability tools that will be available on your site via the Ally Toolbar. As the process progresses, each phase is communicated publicly
  • Gather updates from Finalsite Support about the implementation 

Monitoring new content

Unlike in-house procedures, AudioEye does the heavy lifting for you. AudioEye will send a report that provides a general outline of what accessibility issues were found and AudioEye will make recommendations for future content.

While AudioEye is there to help, you can still take some steps to minimize the amount of inaccessible content being added to your site.

  • From the reports, your team can set up an accessibility procedure for your content creators. Consider tightening publishing permissions to only those that have been trained in accessibility, 
  • Set content standards for content creators (ie. No 'Click Here' links or images of text)
  • Create an accessibility statement and link it to your footer 

AudioEye can make recommendations and provide third-party resources for making video and PDFs accessible.

Remain confident that, if some content isn't added in an accessible manner, AudioEye's experts will catch and remediate the issue, ensuring ongoing compliance.  This can keep the focus on the organization's marketing and communication goals and avoid focusing only on providing accessible content.

Maintaining Accessibility

AudioEye regularly monitors the site to ensure conformance with WCAG 2.0 Level AA is maintained no matter how the site grows. The AudioEye Help Desk, available through the AudioEye toolbar, allows site visitors that encounter any accessibility issues to communicate directly with AudioEye, an additional check from AudioEye to ensure accessibility.


While both options (in-house vs. a managed service) steer your school on the path towards web accessibility, this is an opportunity to weigh each option. An in-house option may appear more affordable at first, however, the costs of hiring an in-house accessibility specialist, or even mitigating an OCR complaint, often makes this option more costly. The AudioEye managed service helps to eliminate the risk of an OCR complaint and manages your site's content for you — saving you time and money in the long run.

Request Your Accessibility Analysis


Kara Franco

As Finalsite's Product Education & Accessibility Specialist, Kara works to create educational content and training for schools and districts. She serves in areas of accessibility, product education and training. Kara is a member of the International Association of Accessibility Professionals (IAAP) and is working towards her Certified Professional in Accessibility Core Competencies (CPACC) credentail. She is also an avid gardener, bird watcher and loves jazz and cats! 



Will Rickenback

Will, Finalsite's Delivery Quality Assurance and Accessibility Manager, spends his days guiding a team of quality assurance professionals to ensure that the websites that we create meet Finalsite's quality and accessibility standards. He also guides Finalsite's cross-functional accessibility committee, helping to coordinate accessibility initiatives across Finalsite's diverse teams. Along with chasing around two crazy preschool daughters, Will is working towards his Certified Professional in Accessibility Core Competencies (CPACC) credential.

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