You know how you give your students summer reading to keep them improving, even when they're not in class? Well, we're kind of giving you a summer assignment for the same reason. We want to help you keep improving, and that doesn't just mean improving the way your website looks, but the way your website works. So, we're challenging you to work on your keyword campaigns this summer—with our help!

At this point you may be thinking, "what is a keyword campaign," and "why do I need it?" Well, that's why we're here. Keyword campaigns are necessary for pay-per-click (PPC) advertising and search engine optimization (SEO), because they help you to identify your target audience, or audiences, if you have many of them—think alums, students, parents, potential faculty or staff, etc. By identifying the keywords that matter most to people searching for your school, you can increase the number of targeted people visiting your pages.

OK, SO WHAT DO I DO NEXT?

Meet with one of our experts to create a plan that considers both PPC (pay-per-click) and SEO (search engine optimization). PPC advertising is free to display on sites like Google and Facebook, and you'll pay a small fee each time your ad is clicked. SEO helps you to rank better in organic (non-paid) results in search engines like Google, Bing, and Yahoo, by creating front-end and back-end website content that contains keywords relevant to your school.

HOW CAN WE HELP YOU?

We've already built you a website and worked hands-on with your school to tell your story. So, we know you. Our PPC experts help you craft ad content to ensure your PPC ads reach the right target audience, while our SEO gurus will help you to gain and maintain a page 1 presence for searches that matter like, "best all girls school in New England." And since we love what we do, we spend hours poring over school website stats to discover the most up-to-date trends on how visitors behave, ensuring were helping you build campaigns that work.