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  • General Best Practices
  • International Schools
  • Software Updates & Tips
Personalizing the Web Experience with Finalsite Payments and the Personalization Element
Andrew Martin

Accepting online payments and donations is a necessity for schools and districts around the world. But it’s particularly important for boarding and international schools who enroll students and interact with parents from countries around the world. 

These parents expect that they can pay when they want and how they want, no matter where they are in the world or what device they use. Language, currency, and preferred payment methods simply shouldn’t be an obstacle. It’s the price of convenience in our modern, globally-connected world. 

As a result, schools either create, maintain, and regularly update multiple admission, news, calendar, and tuition pages, or they can create a single page for each that is supposed to serve each audience, regardless of differences in language and location. Neither solution is ideal, and each can be improved.

By combining Finalsite Payments and the Personalization element in Composer, Finalsite’s content management system, international and boarding schools can save time and improve the user experience for every family by automatically adjusting web page and payment gateway information to each country, currency, and language. 

But before we continue, let’s look at how Finalsite Payments and Personalization work independently.

Finalsite Payments

Finalsite Payments screenshot with line graph

Finalsite Payments provides schools with an easy-to-use, customizable and fully adaptable payment system that allows your community to donate, pay tuition, buy spirit wear, and more  while delivering a local payment experience on any smart device anytime, anywhere.

Finalsite Payments simplifies the online payment process by streamlining 110 payment methods and 100 supported currencies into a singular payment gateway that automatically translates 29 languages in more than 180 countries. 

For example, Chinese parents with a child enrolled in a boarding school in the United States can still pay their child’s tuition from overseas through a payment gateway that supports the renminbi and popular Chinese payment methods, such as Alipay and international bank transfers. 


Learn More About Finalsite Payments

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Personalization Element

Personalization segment Chinese example

Finalsite’s Personalization element dynamically changes how users view and interact with your website through targeted, personalized content that increases engagement, time spent on websites, and increases conversions through additional inquiries and donations. 

Personalization works through a system of “segments” that divide visitors to your website based on browser language and geographic location. The Composer element then displays the personalized content into panels that group and organize content for the different target audiences.

Personalization panel Chinese example

For example, schools using Personalization can have parents in the United States and in China see completely different information on the same donation page. Even parents in different states could see different things!


Learn More About Finalsite's Personalization Element

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Payments and Personalization Working Together

With Finalsite Payments and Personalization working together, a visitor sees personalized donation and tuition payment pages with relevant content specifically for them because the website automatically detects their geographic location and browser language preferences. 

The personalization process continues when the payment gateway for donations and tuition payments automatically displays personalized content throughout the gateway structure, including personalized headings, page text, payment methods, currencies, and language that is all adjusted based on location and language. 

To demonstrate Finalsite Payments and Personalization working together, let’s take a look at how Chinese and American parents view different information on the same donation page for a boarding school in the United States.

St. Anne's-Belfield School Donation Page

A Chinese parent who wants to donate to their child’s school from overseas would navigate to the school’s “giving” page where they would see a completely personalized web page specific to Chinese visitors. All the displayed text is automatically adjusted to display as any combination of Traditional and Simplified Chinese. Additionally, any references to the U.S. dollar is modified to the Chinese renminbi, and any drop down menu is populated with Chinese characters.

St. Anne's-Belfield School Payment Page

The personalization process for Chinese parents continues when they navigate from the donation page to the payment gateway. The payment process is simplified thanks to native Chinese renminbi support, localized bank options, and support for commonly-used Chinese online payment methods, including Alipay and UnionPay.

St. Anne's-Belfield School Chinese Donation Example

Conversely, an American parent who wants to donate would see completely different and personalized information on the donation page and payment gateway. The US parent only sees information they’re accustomed to seeing, such as English text, support for the U.S. dollar, and all the popular payment methods American citizens commonly use, like Visa and Mastercard. 

This same process can be replicated and modified to fit a variety of different purposes, such as adjusting the tuition page, school store, and fundraising pages for each country and language represented at your school.

Also note that the image examples used in this blog are in English because the school’s website was accessed by a browser in the United States with English language browser preferences. 

Key Takeaway

Boarding and international schools rely on donations to support their academic programs and growth, but failed or declined transactions can turn away potential donors and cut off additional funding. You don’t want one failed transaction turning away a donor when every donation matters. Finalsite Payments and Personalization work together to reduce the likelihood of this happening by automatically adjusting to fit the specific needs of every one of your donors. 

With Finalsite Payments and Personalization, your global school community pays how they want, when they want, and where they want on whatever device they want. Separately, the two are powerful tools designed to make the user experience enjoyable and hassle-free. Combined, they’re a powerful tool that eradicates the usual hassle of international payments.  

Forget about the days of creating and maintaining multiple payment gateways and web pages, and make payments and donations easier for both you and your school community when you combine Finalsite Payments and the Personalization element. 


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ABOUT THE AUTHOR

As Finalsite’s Product Marketing Specialist, Andrew writes blogs and creates videos to share information about all the latest and greatest Finalsite products. Andrew has more than 10 years of video production experience and a journalism education from the University of South Carolina. He is excited about bringing his experience and expertise to Finalsite.

 

 


 

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