Payments and Personalization Working Together

With Finalsite Payments and Personalization working together, a visitor sees personalized donation and tuition payment pages with relevant content specifically for them because the website automatically detects their geographic location and browser language preferences. 

The personalization process continues when the payment gateway for donations and tuition payments automatically displays personalized content throughout the gateway structure, including personalized headings, page text, payment methods, currencies, and language that is all adjusted based on location and language. 

To demonstrate Finalsite Payments and Personalization working together, let’s take a look at how Chinese and American parents view different information on the same donation page for a boarding school in the United States.

A Chinese parent who wants to donate to their child’s school from overseas would navigate to the school’s “giving” page where they would see a completely personalized web page specific to Chinese visitors. All the displayed text is automatically adjusted to display as any combination of Traditional and Simplified Chinese. Additionally, any references to the U.S. dollar is modified to the Chinese renminbi, and any drop down menu is populated with Chinese characters.

The personalization process for Chinese parents continues when they navigate from the donation page to the payment gateway. The payment process is simplified thanks to native Chinese renminbi support, localized bank options, and support for commonly-used Chinese online payment methods, including Alipay and UnionPay.

Conversely, an American parent who wants to donate would see completely different and personalized information on the donation page and payment gateway. The US parent only sees information they’re accustomed to seeing, such as English text, support for the U.S. dollar, and all the popular payment methods American citizens commonly use, like Visa and Mastercard. 

This same process can be replicated and modified to fit a variety of different purposes, such as adjusting the tuition page, school store, and fundraising pages for each country and language represented at your school.

Also note that the image examples used in this blog are in English because the school’s website was accessed by a browser in the United States with English language browser preferences. 

Key Takeaway

Boarding and international schools rely on donations to support their academic programs and growth, but failed or declined transactions can turn away potential donors and cut off additional funding. You don’t want one failed transaction turning away a donor when every donation matters. Finalsite Payments and Personalization work together to reduce the likelihood of this happening by automatically adjusting to fit the specific needs of every one of your donors. 

With Finalsite Payments and Personalization, your global school community pays how they want, when they want, and where they want on whatever device they want. Separately, the two are powerful tools designed to make the user experience enjoyable and hassle-free. Combined, they’re a powerful tool that eradicates the usual hassle of international payments.  

Forget about the days of creating and maintaining multiple payment gateways and web pages, and make payments and donations easier for both you and your school community when you combine Finalsite Payments and the Personalization element. 

ABOUT THE AUTHOR

As Finalsite’s Product Marketing Specialist, Andrew writes blogs and creates videos to share information about all the latest and greatest Finalsite products. Andrew has more than 10 years of video production experience and a journalism education from the University of South Carolina. He is excited about bringing his experience and expertise to Finalsite.