In the second episode of Tell Your School's Story, Tim sits down with Eric Sheninger from the International Center for Leadership in Education (ICLE) to discuss:

• The Pillars of Digital Leadership, a leadership framework that all educators can replicate to initiate sustainable, long-term positive changes to school cultures
• The importance of school branding for independent and public schools, and how schools can begin building their brand from scratch
• How social media plays an important role in being a leader at your school or district
• And how being creepy on social media can actually be beneficial (yes, seriously!)

Watch Episode 2: Digital Leadership, School Branding, and Being Creepy on Social Media:

Or, listen to the podcast below:

More About Eric Sheninger

Eric is a senior fellow and thought leader with the International Center for Leadership in Education (ICLE), and former award-winning principal at New Milford High School. Under his leadership, New Milford became a globally recognized model for innovative practices and sustainable change initiatives that radically transformed the learning culture at his school while increasing achievement. Eric focuses on leading and learning in the digital age as a model for moving schools and districts forward. He has become an innovative leader, best selling author, and sought after speaker for his use of research and evidence-based practices to empower learners, improve communications with stakeholders, enhance public relations, create a positive brand presence, discover opportunity, transform learning spaces, and help educators grow professionally in the digital age. Learn more about Eric and his approach to digital leadership in education in his book, BrandEd, available now on Amazon.