In the fourth episode of Tell Your School's Story, Tim sits down with Rob Johnson and Bob MaCartney from La Salle College High School to discuss:

• La Salle College High School's more than 15-year history working with Finalsite
• How La Salle uses their website to effectively market themselves in the tough, crowded private school market just outside of Philadelphia, Pennsylvania 
• How La Salle has led the charge using student-generated content as a part of their marketing
• How La Salle uses different forms of media to communicate differently to prospective parents and students
• Why La Salle made the switch from the standard daily school news program to their successful YouTube channel - WEPXTV
• And Tim, Rob, and Bob talk about the upcoming Finalsite University in Orlando, Florida

Listen to Episode 4: Succeeding in a Competitive Market with Student-Generated Content:

More About Rob Johnson

Rob works in the classrooms and runs La Salle's WEXP YouTube channel and social media channels. He remains involved with Comcast SportsNet in Philadelphia, and he still works as a freelance producer for the station.Rob previously produced SportsNite, SportsRise, Phillies Post Game Live, Flyers Post Game Live, and Sixers Post Game Live. He has also edited and wrote highlights for all of the local sports teams, including the Phillies, Flyers, Sixers, Eagles, and various colleges. In addition, he has produced many stories, and interviewed various local athletes over the past eight years with CSN. He was also nominated for two Mid-Atlantic Emmy Awards. Rob stays connected to the local sports and media scene, and brings information and experience back to WEXP and his Multimedia Production Classes.