• General Best Practices
  • Podcast
[PODCAST] Tell Your School's Story Ep. 1: Website Analytics; Storytelling; and Blood, Sweat, and Tears
Andrew Martin

In the first episode of Tell Your School's Story, Tim sits down with Aaron Teffeteller from the Webb School of Knoxville to discuss:

  • The emphasis on telling the story of a student's first day at Webb School to becoming an alumni during the website redesign process 

  • The importance and value of monitoring year-to-year website analytics through bounce rates and heatmapping

  • Building a strong online community through regular content uploads and alumni engagement

  • The sometimes difficult task of finding enjoyment amidst the blood, sweat, and tears common in woodworking.

Listen to Episode 1: Website Analytics; Storytelling; and Blood, Sweat, and Tears:

Webb School of Knoxville is a private coeducational day school in Knoxville, Tennessee, that enrolls students from pre-kindergarten to twelfth grade. Founded in 1955, the school's mission is to inspire and nurture the full potential of each individual and to prepare our students to serve as leaders of character in tomorrow's world. 

Join us at FinalsiteU 2020!

Aaron Teffeteller


More About Aaron Teffeteller

Aaron Teffeteller is the Website Coordinator for the Web School of Knoxville. Aaron worked for years in radio and marketing agencies before joining Webb School right around the time the website redeisgn discussions began. He pays close attention to website analytics and performance, and he enjoys crafting the school's online story and presence. He's a Chicago Cubs and Tennessee sports fan, and he spends some of his free time woodworking. 

  • FinalsiteFM
  • Marketing/Communications
  • Website Redesign
There are no news posts to display

Virtual Social Media Workshop

Join us virtually on January 17, 2020 for a full day of social media strategy from the comfort of your couch, office, or favorite coffee shop.

FinalsiteU 2020 | March 4-6, 2020

Join 300+ school professionals from around the globe for the industry's "must-attend conference of the year."