In the first episode of Tell Your School's Story, Tim sits down with Aaron Teffeteller from the Webb School of Knoxville to discuss:

• The emphasis on telling the story of a student's first day at Webb School to becoming an alumni during the website redesign process 

• The importance and value of monitoring year-to-year website analytics through bounce rates and heatmapping

• Building a strong online community through regular content uploads and alumni engagement

• The sometimes difficult task of finding enjoyment amidst the blood, sweat, and tears common in woodworking.

Listen to Episode 1: Website Analytics; Storytelling; and Blood, Sweat, and Tears:

Webb School of Knoxville is a private coeducational day school in Knoxville, Tennessee, that enrolls students from pre-kindergarten to twelfth grade. Founded in 1955, the school's mission is to inspire and nurture the full potential of each individual and to prepare our students to serve as leaders of character in tomorrow's world. 

More About Aaron Teffeteller

Aaron Teffeteller is the Website Coordinator for the Web School of Knoxville. Aaron worked for years in radio and marketing agencies before joining Webb School right around the time the website redeisgn discussions began. He pays close attention to website analytics and performance, and he enjoys crafting the school's online story and presence. He's a Chicago Cubs and Tennessee sports fan, and he spends some of his free time woodworking.