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Web accessibility isn’t just about adhering to WCAG guidelines to avoid a fine — web accessibility is about helping all schools and districts improve the overall experience on their site. Discover 6 easy web accessibility best practices every school and district should follow in this blog.
Mary Ellen Rowe, Marketing Director for Clarkston Community Schools in Michigan, joins Mia on Episode 2 of the #LIKEABOSS podcast to share school marketing strategies for success from both her independent and district background.
Rowan-Salisbury School System recently launched their new Best-in-Class website for its 20,000 students in 35 schools. Check out what makes their new website, and the intentional approach behind its content, so unique in this new case study.
Even though social media isn't always perfect, there are so many reasons to use it for your school marketing. We tackle the top concerns school pros have with some solutions to work around them.
Marketing to millennial parents is different from marketing to any other generation, and it is essential that you adapt your marketing strategies to effectively reach them where they are. As you build your 2018-2019 marketing plan, here are eight important truths to consider.
As of June 5, 2018, WCAG 2.1’s guidelines are not regulations and/or requirements at this point in the U.S. Here's what schools and districts need to know.
There is no silver bullet to social media engagement. Not even the 4-1-1 rule. However, from our research and work with more than 2,200 schools around the world, we can say with certainty the following three types of post get the most engagement time and time again.
Many schools go without good photography or videography because of budget, but we're here to tell you, it is possible to have amazing photos for your school marketing from something you use every day: your cell phone.
It is about consistent, relevant and timely engagement year-round — not just when you need them to advocate. Discover six ways to keep your school’s alumni engaged in this blog post.