• Independent Schools
  • International Schools
School Inbound Marketing Statistics [New Report]
Mia Major

Inbound marketing was first introduced in 2005, when Hubspot’s founder Brian Halligan realized that the way marketing was, wasn’t the way marketing should be. Back then, consumers were already skilled at recognizing and ignoring interruptive marketing tactics, like receiving an email or phone call from a company they’ve never heard of before. 

While it took inbound marketing about seven years to take off in a variety B2B and B2C industries, it has taken even longer to take off in the school industry. Even though we began blogging about the importance of inbound marketing for independent schools back in 2016, we didn’t see schools start to adopt the methodology until late 2017 and early 2018. And since then, we’ve fielded a lot of questions around strategy, statistics, what works, what doesn’t, and what matters. 

We’re certainly able to speak to what works, what doesn’t, and what matters in terms of your inbound strategy, but the one thing we had trouble speaking about was data. There wasn’t a single set of inbound marketing benchmark data specifically for schools. So, we set out to change that.

We put out an inbound marketing survey — which, in just two short weeks — yielded more than 270 responses from independent schools around the world. From that data, we compiled the industry’s first Inbound Marketing Benchmark Report

The report provides data-driven insights on schools’:

  • Inbound marketing efforts (Including SEO and PPC)
  • Content marketing efforts (Such as video, blogging, and content offers)
  • Email marketing efforts (With insights on software use, average open and click rates)
  • Budgeting, priorities, and planning
  • And so much more

You can download your free copy of the Inbound Marketing Benchmark Report now!

School Inbound Marketing Benchmark Report: Download Now

  • Admissions
  • Advancement
  • Inbound Marketing
  • Marketing/Communications
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