With graduation and end-of-year celebrations right around the corner, keeping up with school social media trends might not be at the top of your priorities—we get it. But some of the latest shifts are worth your attention (and could save you time and stress down the line).

The latest edition of Finalsite’s Social Media Trends for Schools has pulled together the biggest updates schools and districts should know as we head into the final stretch of the school year. No jargon. No fluff. Just key updates about the algorithms, trends, drama, and strategies that could impact your school’s communications across the social sphere. Here’s a sneak peek at what’s new:

What's Trending in Social Media for Schools?

TikTok’s Not Canceled (Yet)

Don’t stop dancing just yet! Earlier this year, we covered how the popular app nearly avoided being removed from app stores. Well, TikTok, which is owned by the Chinese technology firm ByteDance, recently got another 75-day extension to find an American-based buyer or face being banned from U.S. app stores. What does that mean for your school’s content calendar?

#Hashtags… Kind of Useless?

According to Instagram, hashtags aren’t doing much to boost reach anymore. Nowadays, the platform taps into keywords and SEO to connect users to content, similar to your web strategy.  Don’t worry, though! There’s still a time and place to use hashtags in your school’s social content. #UseYourSchoolBrandedHashtags

Are AI Bots Here to Stay?

From bots commenting on your posts to artificial intelligence sliding into your DMs, seeing so much AI-powered content woven into our social feeds is exciting—and a little weird. Is this a fad, or will this change the level of engagement and reach your school’s content sees?

So What’s Next?

A lot’s happened in the last few months: X was sold, Instagram launched a partnership with schools, and YouTube’s content is surfacing in AI search results—this is just the beginning!

For more insights, tips, and strategies to improve your school’s social media strategy, download the latest edition of Finalsite’s Social Media Trends for Schools to get the inside scoop on all the latest social media news and how it will impact you and your school.

ABOUT THE AUTHOR

As the Social Media and Content Specialist, Hailey oversees Finalsite's social media accounts and helps grow its online community. Following her time at the University of Kansas, where she took up rowing, Hailey is a fitness enthusiast who enjoys playing soccer and running.