Remember when our biggest concern was a tiny tweak to an algorithm? Those were the days... Now, staying ahead of all the social media trends for schools and districts can feel like a full-time job. Last year brought us fresh competition in the social media world with platforms like BlueSky and Threads, and things on LinkedIn were starting to really heat up.
What will this year be like?
We all know social media is essential to connecting with your audience—students, parents, staff, and extended community members. But simply having a presence on social media isn’t enough these days—if you’re not creating authentic content, building a sense of community, and staying ahead of the trends, you’re likely to fall behind.
The best way to keep up with social media is to ensure that your school's communication stays fresh and engaging and that you leverage the latest trends and strategies.
So, what’s new as we kick off 2025? Social media is set for another wild ride! From major TikTok drama to new Meta policies and BlueSky’s insane rapid growth, there's A LOT to consider for your school's social media strategy.
So, how can your school make the most of these updates?
What's Trending in Social Media for Schools?
Here’s just a sneak peek at some of the significant shifts and social media strategies for schools happening in early 2025:
- Instagram Carousels: Adam Mosseri, head of Instagram, suggests carousels can improve reach, which means adding more than one image to your school’s posts could boost engagement sky-high.
- Trial Reels: Instagram is testing a new feature that lets you try out Reels on non-followers first. Great for experimenting with content!
- Threads Analytics: Meta’s Threads platform is rolling out mobile analytics, making it easier to track post performance on the go.
- Bluesky: This up-and-coming platform is rapidly growing. Should your school jump in?
- TikTok: Ban? No ban? Delayed ban? RedNote? The latest TikTok drama is unfolding day by day, and it seems like every other platform is vying for the spotlight.
So What’s Next?
This is just the tip of the social iceberg! For more insights and strategies, download the latest edition of Finalsite’s guide, Social Media Trends for Schools, to get the inside scoop on all the latest social media news and how it will impact you and your school!
ABOUT THE AUTHOR
As the Social Media and Content Specialist, Hailey oversees Finalsite's social media accounts and helps grow its online community. Following her time at the University of Kansas, where she took up rowing, Hailey is a fitness enthusiast who enjoys playing soccer and running.