• General Best Practices
  • Independent Schools
  • International Schools
Timeline to A Summer Website Launch
Angelo Otterbein and Debbie Eisenach

Many of our international schools consider a summer launch ideal: they can beta test the new navigation, fix typos, train users, and address general concerns that come with any launch. We don’t disagree, but here are the steps to get from point A to point B.

Before we dive in, here’s the recommended timeline to ensure you launch your website by summertime. The longer you wait and deeper you get into 2019, the more challenging this all becomes on your team and on the process.

November: Finalize functionality requirements and design scope

December: Sign a contract

January: Kick off project. Assign tasks. Get trained.

February - March: Finalize design and navigation. Start adding content

April - May: Build out pages as design gets produced and ensure functionality is in place.

June: Finalize all pages, content, images and remaining details

July: Launch!

By November 15

Step 1: Research and Recommend. Look in the closets.

We’re going to go out on a limb and say that you’ve reached the conclusion that Finalsite really is the only provider who has the software and the services to handle your needs in the short and long term. Some schools choose to go down the path of open source/DIY —definitely a good inexpensive answer, and you’re allowed to stop reading this since this timeline assumes you’re committed to the idea that a school needs more than a website; this is about building upon a best-in-class marketing and communications platform.

Now’s also not a bad time to dig through your site and determine what should stays and what can go. It’ll make things a lot easier down the road if you start to consider:

  • A draft sitemap to start figuring out your navigation
  • Branding elements. Is everything in one place and easy to share? Anything being developed that may hold things up? There are ways to move the website project forward even if some things are in motion, so long as we understand what’s happening.
  • Photography.  Do not underestimate the impact of good photography; those sites that are consistently admired always include high-quality, engaging photos.

By December 15

Step 2: The Contract. Don’t get stuck before you even start!

We often see over enthusiastic administrators who ask us for the contract, but then lose all of their steam after getting caught in a perpetual loop trying to make everyone happy, especially with so many stakeholders with different visions. But don’t despair! If you all can agree on the larger objectives of the project, the contract process should be simpler. Is it to draw prospective families? Employees? Provide a better user experience for parents? All of the above (that’s okay too!)?

two people reading over a contract

We encourage schools to read the Website Redesign Playbook to map out general ideas based on best practices in working with 2,000 schools around the world who have gone through the same thing. We also encourage you to collect websites you like and agree on some common attributes.  Finally, once your team is aligned around a few key objectives, you need to put a bit of faith in your website company to bring your vision to life and sign the contract! 

Learn more in the Website Redesign Playbook

Download My Copy

A few critical questions to ask early on:

  • Does the contract need board approval? If so, when/how does that happen? Will they need a presentation or members to understand the scope and project? You’ll want to back out a timeline from that approval date and line up any board-level meetings sooner rather than later. There will be fewer surprises this way.
  • Will the school’s attorney or business office want/need to review the contract terms? If so, we often will send a “sample” contract over even before the project has been approved. This ensures that any key discussion points are flagged. Our contracts are very fair and standard and we want to make sure you and members of your team understand what they’re signing and have a chance to ask questions earlier in the process.
  • Who, ultimately, approves the project? Is there a certain spend threshold that warrants more approvals? If so, try to identify that number and/or how the chain of approvals works. We often spend time with people who may not have any involvement in the project so that they understand the ROI, purpose and objections, including business officers, board members, donors and even outside consultants. The earlier we talk to these individuals the better.

By January 31

Step 3: Build the team and kick things off!

2018 in sparklers

Allright! Contract is in hand. Holidays long past. Now the fun begins. Gather your (hopefully small) group of key stakeholders and schedule a kick-off call to get the project moving along with both our teams. With an experienced project manager by your side and an online project management tool that lays out a clear timeline with key milestones -- including deliverables for both you and your school -- you’ll find yourself with a new website at a comfortable and steady pace.  Everyone on the team knows who needs to do what, by when to meet the targeted launch date.  Weekly meetings will ensure the project moves along.

“Our project managers are skilled in moving teams along in order to meet their deadlines,”  explains Ritsa Lafond, Director of Deployment Services.  “On average we find schools take 5-6 months to launch their site.  So if schools want a new website by next school year, they need to start the process now.  We are very transparent with schools about the process and what needs to happen in order for them to meet their launch date goal.”

This simple diagram outlines the key steps for launching a website. 

design timeline with icons

By Spring Break

Step 4: Learn the product!

spring tree with purple flowers

We emphasize training early to demystify the magic of putting a website together, and enable you to ask better questions along the way. Schools that are most successful with their launch, engage with us and the training early. From calendar manager to posts to eNotify, users love learning new tools and always think of new and creative ways to use our products and experimenting with different website pages.

Step 5: Share Who You Are

Shortly after the contract, we’ll share a survey with you to help our designers understand what makes you unique, your goals and other requirements. This phase lays the foundation for a successful website launch. Google Analytics is always an important guide in understanding high-traffic pages that should be brought more to the forefront while other pages might need to be removed or recrafted. 

Sample Timeline for a School Website Launch:

sample timeline in excel spreadsheet

Step 6: Design and Have Fun!

It’s always exciting when our team starts to put pixel to canvas and bring your story to life; seeing their ideas come to life over the course of a few months is always fun. Keep the committee small and focused -- and trust our team. Signing off on the design is an important step in keeping the project on track.


people working together on laptops

By April/May

Step 7: Production -- Time to Roll Up Your Sleeves!

Our developers are tasked with implementing the design into a functioning and interactive website. This initial coding phase can last between 2-4 weeks depending on the creative package and complexity of the design.

At the end of the build out process the basic design, navigation, and functionality of your website will be in place and the site will be tested by our quality team. Critical to staying on track is making sure you’re paying attention to:


This is by far the one area were most schools underestimate the amount of time required.  While some schools have copy that they move over to their new site, most schools take this opportunity to rewrite content to make it more succinct and engaging.    Visitors have short attention spans and like more visual content, so part of this process is incorporating images, infographics, and shorter blocks of text and list items.

“A common derailment for meeting launch goals is underestimating the amount of time it can take to gather, create, organize and move content into the new website,” said Ritsa. “Crafting new content can begin as soon as you sign a contract.  And having been trained on the product, you are much more capable of creating pages that are impactful.”

Data Imports and Integration

If you are looking to integrate with your student information system, this is an important piece that requires attention to detail.  Our team will review the technical requirements with your technical team and get the process rolling.

By June

Step 8: Pulling it All Together

Design is implemented. You’re trained. Content and images are (mostly) in. Now it’s time for your team to get all of the site’s pages ready for launch. This means using layouts strategically, thinking how best to consolidate pages and content, and even revamping sections to be more thoughtful and succinct. It’s all worth it!  The most successful teams we work with set this as a priority, work collaboratively and make timely decisions along the way. 

By July
Step 9: Launch!

Want to launch an amazing website summer of 2019. Start now! This is not a linear process but rather an orchestration of many moving pieces and Finalsite will partner with you along this journey.

people holding up balloon letters to spell out success

click here to download a free copy of the website redesign playbook

angelo otterbein headshot

Angelo graduated valedictorian from St. Paul's School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature, it generally takes some doing to keep him from programming and breaking websites. Just after graduating, he started Silverpoint, and grew it to over 300 schools worldwide before merging with Finalsite in 2013.



Debbie Eisenach

As part of Finalsite's marketing team, Debbie has worked with international schools for the past 8 years while living in both Asia and Europe. From conference planning and presentations, to association events, and client success stories, she helps schools understand how they can maximize their web presence while partnering with Finalsite. In her free time she enjoys traveling and attending events at her children's international school in Berlin, Germany.

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