From website design and social media tips to digital advertising and communications strategies, we covered a lot this year, publishing over 160 blogs and racking up almost 340,000 page views in 2022!
From our data, it seems you’ve been busy brushing up on creating a better user experience, honing your school’s brand, improving your marketing and admissions strategies, and hopefully, finding a little inspiration for next year and beyond.
It’s been a wild ride — let’s take a look back at the most-read blogs on Finalsite.com, as well as some of our can’t-miss favorites that were published this year.
Top Blogs: Your Picks
We tapped into our site’s analytics and according to page views, here are your picks for the top 10 blogs of 2022.
The interview questions you ask during the admissions process can give you insight into a potential student’s personality, interests, values, and personal goals. Here are the dozen questions that can help improve your school’s interview process.
Everyone’s busy — which is why focusing on what offers the best ROI is essential. This blog provides the top eight marketing strategies to help schools and districts thrive.
As it turns out, many of you must think your email newsletter content needs a little love. If you enjoy this blog, you’ll also love reading 10 Proven Strategies for Amazing District Newsletters and Your No-Fail Recipe For Building The Best School Newsletter Layout.
Students can be a powerful asset to your admissions strategy. Here’s what you need to know about creating an admission ambassador program and how to revamp your current program.
Rigorous, academic excellence, lifelong learning… With your school or district’s website serving as the first impression for prospective families and faculty, what you say matters. So what happens when everyone is saying the same thing?
With increased competition for recruitment, we’ve seen a rise in digital advertising from schools. This blog is packed with the most important strategies to consider. (And if you’re just getting started, don’t miss this advertising 101 blog.)
Your school community is craving familiar connections, feel-good content, and up-to-date information. If you haven't taken a look at the user experience of your news section, now is a great time to do so!
Instagram’s been around for more than a decade now, and while the simple photo-sharing platform has transformed into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality content to engage followers — a strategy that's essential for schools today.
As in-person learning made its way back, virtual still has its place. This inspiration-packed blog is just what admissions professionals need, and this blog on open-house promotion strategies was also a hit.
In some ways, 2022 was rough. World politics, current affairs, and social unrest dominate the headlines; meanwhile, COVID seems to be hanging around … we can’t help but want something uplifting and inspirational. You'll find just what you need in this blog.
Top Blog: Our Picks
Here’s a list of some of our favorite blogs of 2022 — a creative mix of best practices, helpful tips, and how-to’s that can help fuel your strategy for 2023 and beyond!
Strategies work best when teams come together — a look at your school website analytics and user behavior can guide admissions and marketing strategies, inform decision-making, and allow teams to set (and hit) enrollment goals.
Phew! Maintaining a school or district’s website can feel like a 24/7/365 job, but there are ways to keep your school or district’s website updated, seemingly without lifting a finger.
You shouldn’t have to work alone in a silo. If any of these signs sound familiar, it may be time to find a partner to assist with developing your school marketing strategy.
If a website redesign isn’t an option right now, don’t fret — here are some quick edits that can help improve your site AND provide that top-notch mobile experience for users.
When we try to do everything, we can’t do anything. Burnout harms your work, and that can trickle down to student experience and family satisfaction. Try some of these tactics to avoid burnout and get yourself back in the game.
We’d all love a bugger budget, but sometimes that’s not a reality. We can provide you with tips to get you the website your school or district deserves. Here's what you'll need to do to help get the budget for a redesign.
Tapping into some primal, biased ways of thinking can lead to some interesting improvements in your school's marketing strategy. Here are a dozen crazy mind tricks that leverage psychology to increase engagement and conversion on your school’s site.
How do you encourage more students to attend public schools, and furthermore, how do you stop a trend of declining enrollment? Public school districts might find their answers through digital marketing, hopefully before it’s too late.
For families who are seeking a Catholic education for their children, your Catholic school’s website needs to express your value in a way that resonates with prospective families. Here’s a look at some of the ways your website can showcase the mission and purpose behind your school’s faith.
It’s tough to keep up with best practices regarding the Web Accessibility Guidelines, so here’s an overview of the basics and some of the tools you can use to ensure your school’s website remains accessible to everyone.
To Tok, or not to Tok? That is the question… There are a number of questions to ask yourself before adding another social media platform to your school’s social media calendar, but if your school is already active on other social channels and has the capacity, TikTok might be the answer.
Stay tuned for even more content and be sure to subscribe to the Finalsite Blog and be the first to know about the latest strategies, trends, and best practices to power your school marketing and communication efforts for next year!
ABOUT THE AUTHOR
Connor has spent the last decade within the field of marketing and communications, working with independent schools and colleges throughout New England. As Finalsite’s Senior Content Marketing Manager, Connor plans and executes marketing strategies and digital content across the web. A former photojournalist, he has a passion for digital media, storytelling, coffee, and creating content that connects.