From website design and social media tips to digital advertising and communications strategies, we covered a lot this year, publishing more than 200 blogs and racking up over 685,000 page views in 2023!

There was certainly a lot going on — AI came crashing in, Threads wove its way into our feeds, and we said a heartfelt "goodbye" to Google’s Universal Analytics (RIP).

It’s been a wild ride — let’s look back at the top blogs on Finalsite.com, as well as some of our can’t-miss favorites published this year.

Our Top Motivational Posts:

How to Get "Unstuck:" Tips to Stay Motivated and Engaged at School

It’s normal to feel a dip in energy from time to time. Here’s how to stay motivated and reignite that passion while working in education.

Like a Boss: How School Communication Managers Can Be Better Leaders

Being a great school comms manager isn't about assigning tasks and waiting for results. It requires planning, communication, and, most of all — trust.

Our Top AI Posts:

Finding & Keeping Your School Brand's Voice in a World of AI

The future of AI is promising, but it's your school's responsibility to use it effectively and ethically to communicate its values and brand.

AI for Schools: Time-Saving Tips for District Communications

From emails to social posts, AI can lighten the load for schools, but the real magic happens when you blend the efficiency of AI with your district's story.

Our Top Website Posts:

7 Steps Every School Should Follow for a Website Redesign

As you juggle all the decisions of your school's website redesign, several big moments can shape your experience. Here are some of the most critical steps to get you on the right track.

Confessions of a School Website Designer

Get inside the minds of our award-winning school website designers and learn how the design process really works.

Our Top Social Media Posts:

Instagram Reel Ideas for Schools Who HATE to be on Camera

If you’re not ready to be an Instagram star — you're not alone. Creativity can be a substitute for producing engaging social content for your school

4 Social Media Problems & How Schools Can Fix Them

Bursting out of your social bubble can be exhausting, but here are some best practices to improve your social media content's reach and engagement.

Our Top How-to Posts

6 Strategies for Building Relationships with Parents in School Districts

Much of a relationship relies on effective communication and your district’s ability to create a space for communicating in ways that resonate.

How to Form Applicant Personas for Private Schools

The ability to know exactly who your school attracts is the first step in a successful admissions AND inbound marketing strategy for your school.

And Don't Miss These Honorable Mentions!

• Five Common School Website Redesign Mistakes the Pros Don't Make
• How to Kill Your Brand: Plotting a School Brand Redesign
• Master Email with These 7 School Newsletter Tips
• 13 Taylor Swift-Inspired School Marketing Strategies
• 8 Steps to Develop a Strong School Crisis Communications Plan
• When Nobody’s Listening: Effective Ways To Improve School Communication

If you're not subscribed to the Finalsite Blog, sign up for free and get the latest strategies, tips, insights, and more sent straight to your inbox every week. Thanks for reading — can't wait to see what next year brings!

ABOUT THE AUTHOR

Connor has spent the last decade within the field of marketing and communications, working with independent schools and colleges throughout New England. As Finalsite’s Senior Content Marketing Manager, Connor plans and executes marketing strategies and digital content across the web. A former photojournalist, he has a passion for digital media, storytelling, coffee, and creating content that connects.