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Top Blogs of 2022: Ideas for Marketing, Communications, & Admissions
Connor Gleason

From website design and social media tips to digital advertising and communications strategies, we covered a lot this year, publishing over 160 blogs and racking up almost 340,000 page views in 2022!

From our data, it seems you’ve been busy brushing up on creating a better user experience, honing your school’s brand, improving your marketing and admissions strategies, and hopefully, finding a little inspiration for next year and beyond.

It’s been a wild ride — let’s take a look back at the most-read blogs on, as well as some of our can’t-miss favorites that were published this year.

Top Blogs: Your Picks

We tapped into our site’s analytics and according to page views, here are your picks for the top 10 blogs of 2022.

1. 12 Admission Interview Questions To Ask Prospective Students and Families

The interview questions you ask during the admissions process can give you insight into a potential student’s personality, interests, values, and personal goals. Here are the dozen questions that can help improve your school’s interview process.

2. 8 Smart Marketing Strategies For Schools

Everyone’s busy — which is why focusing on what offers the best ROI is essential. This blog provides the top eight marketing strategies to help schools and districts thrive.

3. 10 School Newsletter Ideas (For When You Feel Like You Have Nothing to Share)

As it turns out, many of you must think your email newsletter content needs a little love. If you enjoy this blog, you’ll also love reading 10 Proven Strategies for Amazing District Newsletters and Your No-Fail Recipe For Building The Best School Newsletter Layout.

4. Student Ambassadors: What They Do & Why You Need Them

Students can be a powerful asset to your admissions strategy. Here’s what you need to know about creating an admission ambassador program and how to revamp your current program.

5. The 10 Most Over-Used Words on School Websites

Rigorous, academic excellence, lifelong learning… With your school or district’s website serving as the first impression for prospective families and faculty, what you say matters. So what happens when everyone is saying the same thing?

6. 12 School Advertising Ideas: Top Dos and Don'ts

With increased competition for recruitment, we’ve seen a rise in digital advertising from schools. This blog is packed with the most important strategies to consider. (And if you’re just getting started, don’t miss this advertising 101 blog.)

7. 6 Simple Changes to Enhance Your Website's News Section

Your school community is craving familiar connections, feel-good content, and up-to-date information. If you haven't taken a look at the user experience of your news section, now is a great time to do so!

8. Instagram for Schools: Best Practices for Engagement

Instagram’s been around for more than a decade now, and while the simple photo-sharing platform has transformed into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality content to engage followers — a strategy that's essential for schools today.

9. 8 Amazing Virtual Open House Examples That Make In-Person Events a Thing of the Past

As in-person learning made its way back, virtual still has its place. This inspiration-packed blog is just what admissions professionals need, and this blog on open-house promotion strategies was also a hit.

10. 21 Social Media Posts from Schools that Inspire Community in Spite of COVID-19

In some ways, 2022 was rough. World politics, current affairs, and social unrest dominate the headlines; meanwhile, COVID seems to be hanging around … we can’t help but want something uplifting and inspirational. You'll find just what you need in this blog.

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Top Blog: Our Picks

Here’s a list of some of our favorite blogs of 2022 — a creative mix of best practices, helpful tips, and how-to’s that can help fuel your strategy for 2023 and beyond!

1. Using Data to Drive School Admissions & Marketing Strategies

Strategies work best when teams come together — a look at your school website analytics and user behavior can guide admissions and marketing strategies, inform decision-making, and allow teams to set (and hit) enrollment goals.

2. Updating Your District's Website — Without Lifting a Finger

Phew! Maintaining a school or district’s website can feel like a 24/7/365 job, but there are ways to keep your school or district’s website updated, seemingly without lifting a finger.

3. 9 Signs You Need Help with School Marketing

You shouldn’t have to work alone in a silo. If any of these signs sound familiar, it may be time to find a partner to assist with developing your school marketing strategy.

4. Simple Edits to Improve Your School Website’s Mobile Experience

If a website redesign isn’t an option right now, don’t fret —  here are some quick edits that can help improve your site AND provide that top-notch mobile experience for users.

5. The School Marketer's Guide to Avoiding Burnout

When we try to do everything, we can’t do anything. Burnout harms your work, and that can trickle down to student experience and family satisfaction. Try some of these tactics to avoid burnout and get yourself back in the game.

6. Beat the Budget: Tips to Get What You Want in a School Website Redesign

We’d all love a bugger budget, but sometimes that’s not a reality. We can provide you with tips to get you the website your school or district deserves. Here's what you'll need to do to help get the budget for a redesign.

7. 12 Mind Tricks to Increase Engagement on Your School Website

Tapping into some primal, biased ways of thinking can lead to some interesting improvements in your school's marketing strategy. Here are a dozen crazy mind tricks that leverage psychology to increase engagement and conversion on your school’s site.

8. Why Public School Marketing Isn’t a Dirty Word

How do you encourage more students to attend public schools, and furthermore, how do you stop a trend of declining enrollment? Public school districts might find their answers through digital marketing, hopefully before it’s too late.

9. Presenting the Faith-based Mission of Your Catholic School

For families who are seeking a Catholic education for their children, your Catholic school’s website needs to express your value in a way that resonates with prospective families. Here’s a look at some of the ways your website can showcase the mission and purpose behind your school’s faith.

10. Maintaining an Accessible School Website in 2022 and Beyond

It’s tough to keep up with best practices regarding the Web Accessibility Guidelines, so here’s an overview of the basics and some of the tools you can use to ensure your school’s website remains accessible to everyone.

11. Should My School Use TikTok?

To Tok, or not to Tok? That is the question… There are a number of questions to ask yourself before adding another social media platform to your school’s social media calendar, but if your school is already active on other social channels and has the capacity, TikTok might be the answer.

Key takeaway

Stay tuned for even more content and be sure to subscribe to the Finalsite Blog and be the first to know about the latest strategies, trends, and best practices to power your school marketing and communication efforts for next year!

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Connor Gleason Headshot


Connor has spent the last decade within the field of marketing and communications, working with independent schools and colleges throughout New England. As Finalsite’s Senior Content Marketing Manager, Connor plans and executes marketing strategies and digital content across the web. A former photojournalist, he has a passion for digital media, storytelling, coffee, and creating content that connects.

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