As a college soccer player, I went out on the field at the beginning of every game to win, and at this year’s FinalsiteU, I invited the more than 300 attendees to reboot the way they think about marketing their schools so that they can win, too. 

We know that the playing field is different than in past years—millennial parents are changing the way you need to market and engage, demographic trends mean there are fewer students than ever, and public and charter schools are robust competitors in a new marketplace where cost and value are central.

At Finalsite, the past few years have centered around research into our schools’ pains like these, and we’ve found that these trends mean you need to change the way you think about and do marketing to be successful. We’ve created new products—like our awesome inbound marketing tools, services that include Finalsite Advantage consulting for admissions and marketing, and partnerships with Google, Ravenna and Blackbaud to make inbound and content marketing easier for you—no matter if you’re a small shop or a big team, and we’ve doubled down on investments in inbound and content marketing software development designed just for schools. 

Highlights from my Keynote:

• How you can reboot your inbound marketing workflow with tools that get real ROI
• New website personalization tools to help your inbound strategy for real engagement in a customized site experience
• Tips for maximizing search behavior and getting found in searches that matter. (With 55% of millennials going to Google before a branded web page, this is more important than ever!)
• The best ways to engage and retain students, parents, and alumni to maximize retention and donations
• How to sell value wherever your prospects or families land on your site
• Why integrations with Google, Ravenna, Blackbaud, and other partners maximize your potential to be awesome in every part of your school

Please check out the recording, download the presentation, and send me a message with your feedback on LinkedIn. As always, I’m grateful for the opportunity to work with our family of clients, and can’t wait to see how rebooting your marketing is going to lead to big successes for your school this year!