SCHOOL MARKETING DAY | THURSDAY 29 OCTOBER

school marketing day quote

 

We're on the road never traveled. Let's go together!

Join your colleagues from 100+ countries for a FREE 15-hour virtual day of sessions, inspiration, and hands-on learning that will help you make sense of the "new normal," hone in on the strategies that matter, and give you the confidence you need to hit the road running. 

Increase Engagement with Personalized Content
Lauren Barth

Do you have visitors coming to your website from around the world? Would you like to tailor content to your users based on their browser language or geographical location? Finalsite will soon be launching a new type of "Personalization" element that will allow you to do just this!

Your school will be able to create "segments" of users - these can be simple, such as "visitors from China," or they can be more complex with and/or logic, tying together one or more languages or locations.

Screenshot of personalization segment management


Once you've created these segments, you can then assign different content to each using any element offered in the Composer element library via the Personalization element.

Screenshot of element library with Personalization highlighted


Think of the Personalization element as a container, a placeholder, for different elements of content that will change depending on which segment rules apply to the visitor.

Targeting users with more relevant, personalized content is shown to increase the time users spend on your website, as well as to deepen their engagement with your site.

 

There are no news posts to display

Keep Reading...

No post to display.

Free 15-Minute Website Consultation

Want feedback on your schools current website? Schedule a free 15-minute website consultation to learn the improvements you can make to your current website to enhance your charter school brand.

Receive a Free Website Report Card

How does your website's design, UX, and search performance compare to industry expectations and standards? Request a free website report card to receive an analysis directly in your inbox!