Here are three tips from the team to help you max out your use of ad extensions on the Google AdWords Search Network.
The Finalsite Blog | SEO & PPC
We're making sense of SEO, PPC, SEM — and sharing it with you.
Riverside Presbyterian Day School implemented a new SEO strategy to improve its ranking on search engines, such as Google. Through keyword research and increased visibility, the school has been able to maintain a top 3 ranking.
Looking to improve your digital strategy in 2017? Make biggest investments in these four critical areas for the highest ROI.
Bancroft School's website had 45% of all users coming from social media ads were new to the site.
One of the easiest ways to begin your SEO strategy is optimizing your website for branded and unbranded searches.
To help you evaluate how well your school is performing in Search, we've devised this easy, 8-question DIY audit.
High bounce rates for school websites are actually completely normal in some cases.
A step-by-step guide that shows which reports you should pull from Google Analytics that will convince your colleagues, board, and key decision makers to embrace a responsive website.
Do you wonder how effective your online marketing outlets are? Do you want to see if your efforts are paying off? Did you know you can using Google Analytics?!
But over the past four years, Responsive Web Design (RWD) has transformed from a cool new trend, to an absolute necessity and expectation.
Here are four simple website updates you can make to your school website's homepage to improve the user experience, and performance in search.
Google announced on the Webmaster blog in March that they are going to be boosting the effects of last year's mobile-friendly update.
SEO and PPC are two components of your digital strategy that you can't leave behind in 2016 — and here are eight data-backed reasons why.
The content on your homepage could be affecting your search performance.
Here are 5 key takeaways from from Google's Recently-Released Search Quality Rating Handbook that will help you better optimize your school's site for search.
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