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The Finalsite Blog

School marketing, admissions, advancement, technology and social media strategies.

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  • General Best Practices
  • Podcast
Andrew Martin

Host Tim McDonough talks with Eric Sheninger from the International Center for Leadership in Education (ICLE) about digital leadership, school branding, and being creepy on social media.

  • Branding
  • FinalsiteFM
  • Social Media
Read More about [PODCAST] Tell Your School's Story Ep. 2: Digital Leadership, School Branding, and Being Creepy on Social Media
Engaging Generation Z
  • Higher Education
Sarah Englebert

If you want to market your institution in a way that is mindful of Generation Z and the current trends that define their media consumption, one very effective strategy to embrace influencer marketing. Not sure what this is or how to do it? Don't worry. We'll answer these questions and more so you can start engaging Gen Z and turning college hopefuls into enthusiastic students at your institution.

  • Content Marketing
  • Social Media
Read More about Influencer Marketing for Higher Ed: Engaging Generation Z
facebook website on samsung laptop on table with plant behind it
  • General Best Practices
stephanie griffin

Facebook allows schools to reach prospective and current students where they are already spending their time, interacting with family, friends, and brands, keeping up with news, sharing content, and more. And recently, Facebook’s updated algorithms have created a place where schools can have meaningful interactions with its followers.

  • Marketing/Communications
  • Social Media
Read More about Facebook for Schools: Strategies for Building Brand Awareness and Engagement
young mom on iphone
  • General Best Practices
Mia Major

With 50% of millennials using social media to research products and brands prior to purchase, and another 30% of millennials engaging with brands at least once a month, social media is where millennials spend a lot of their time. And making the most of that time is critical to your success in attracting and engaging millennial parents.

  • Marketing/Communications
  • Social Media
Read More about Social Media Strategies for Reaching and Engaging Millennials
Instagram app on phone close up
  • General Best Practices
Stephanie Griffin

While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.

  • Marketing/Communications
  • Social Media
Read More about Instagram for Schools: Which New Features to Use to Tell Your School's Story
person on a phone
  • General Best Practices
  • Higher Education
  • Independent Schools
  • International Schools
  • Public School District
Stephanie Griffin

Social media is an essential communication tool for schools, but how can you use it strategically during crises? Here are five easy steps to follow to assure you are best equipped to use the media when an unexpected event occurs.

  • Crisis Communications
  • Social Media
Read More about 5 Steps to Using Social Media for Crisis Communications
four individuals checking their iphones
  • General Best Practices
Mia Major

There is no silver bullet to social media engagement. Not even the 4-1-1 rule. However, from our research and work with more than 2,200 schools around the world, we can say with certainty the following three types of post get the most engagement time and time again.

  • Marketing/Communications
  • Social Media
Read More about The 3 Types of School Social Media Posts That Always Get Engagement
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  • International Schools
  • Podcast
Finalsite World Tour with Max Eisl and Meredith Kaplan

Toby Brunt, Social Media and Communications Specialist at American School of Warsaw, joins Max and Meredith on Episode 2 of Finalsite #WorldTour to share his background and role at the school.

  • FinalsiteFM
  • Marketing/Communications
  • Social Media
  • Success Stories
Read More about [PODCAST] Toby Brunt from American School of Warsaw on Finalsite #WorldTour
School Digital Marketing Strategies: What You Will Love and Hate in 2018
  • Higher Education
  • Independent Schools
  • International Schools
  • Public School District
Mia Major

From new features in Google My Business, to Advanced Site Search, and even Facebook's algorithm change, we narrowed down what you'll love about digital marketing this year and what you'll wish could go away.

  • Marketing/Communications
  • SEO/PPC
  • Social Media
Read More about School Digital Marketing Strategies: What You Will Love and Hate in 2018
Feature Friday: How St. Thomas School Grew Its Admissions Funnel By 40% with Online Ads
  • General Best Practices
Stephanie Griffin

St. Thomas School increased this current school year's applications by 40%, increase inquiries by 37%, and increased new student enrollment by 37% through a strategic inbound marketing strategy and search engine marketing.


  • Marketing/Communications
  • SEO/PPC
  • Social Media
Read More about Feature Friday: How St. Thomas School Grew Its Admissions Funnel By 40% with Online Ads
[PODCAST] Behind Avon Old Farms School's Social Media and Content Marketing Success
  • Independent Schools
  • Podcast
Apply Yourself: A Podcast Series With Tim McDonough

Hear from Kristen Kerwin, Associate Director of Marketing and Communications at Avon Old Farms School, as she shares the success behind the school's social media content strategy, successful blog, and great ways they are involving the students in their marketing efforts.

  • Content Marketing
  • Social Media
  • Success Stories
Read More about [PODCAST] Behind Avon Old Farms School's Social Media and Content Marketing Success

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