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Mia Major and Kristen Doverspike
From social media to emails and events, let's dive into what your school can do to celebrate your community during the holidays!
Kristen Doverspike
In a survey taken by our 2020 Summer Camp attendees, school professionals noted their four biggest social media barriers. Learn how to tackle each one!
Kristen Doverspike
Facebook allows schools to reach prospective and current students where they are already spending their time, interacting with family, friends, and brands, keeping up with news, sharing content, and more.
Mia Major & Kristen Doverspike
Responding to social media comments is key to uniting your community — here are our top tips for doing it right.
Leah Mangold
Improve your school's digital marketing strategy with these 12 tips — plus, watch the recording from School Marketing Day!
Kristen Doverspike
LinkedIn can help schools engage parents, alumni and faculty in a more professional manner than on other social media channels.
Mia Major
What makes a good social media ad? Follow these six best practices to earn more clicks and conversions on your next social media campaign.
Mia Major
Here are some key best practices to keep in mind as you build your school or district's social media strategy for the summer — plus, access to a full social media content calendar for June through August!
Leah Mangold
What do you say? How do you say it? Where do you say it? It all depends on if your goal is informing your community, or engaging them — and striking the balance is more important than ever before.
Kristen Doverspike
Looking to improve your Twitter feed? Use these 8 strategies to grow your school or district's Twitter presence now!
Kristen Doverspike
While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.
Kristen Doverspike
Depending on your school’s resources & goals, there may be a time & place for your school to give TikTok a try. Here's what we know right now about the platform
Kristen Doverspike
During COVID-19, you may be wondering if it's ok to run advertising for your school. Short answer - yes! We talked with our experts to see what you can do.
Kristen Doverspike
Learn how your school can use video on its website, social media, and email communications to connect with families and engage your community from a distance.
Mia Major and Kristen Doverspike
Lift spirits and keep your community in-the-loop using social media during the COVID-19 outbreak, and get inspired by these 21 examples.
Kristen Doverspike
As social media grows, it's important to set guidelines for your school or district. Use this guide as a way to craft an effective social media policy.
Risa Engel
Social media has become an integral part of how school districts communicate. Having trouble getting started? Learn about four social media networks your district should be using in 2020.
Mia Major
Improve your school's social media presence and engagement by avoiding these 12 mistakes.
Mia Major
High school parents make up much of your prospective or current audiences. Here are five tips to keep them engaged with your communications.
Mia Major
When your school’s inquiries are down, it’s time to evaluate the root of the problem and make a game plan to fix it. Here’s how!
Keisha Croxton
Interested in building social media campaigns to boost open house attendance and applications? We've outlined five social media best practices to get you started.
Andrew Martin
Host Tim McDonough talks with Eric Sheninger from the International Center for Leadership in Education (ICLE) about digital leadership, school branding, and being creepy on social media.
Mia Major
Looking to improve your school’s Facebook engagement? Facebook Groups might be the perfect solution.
Mia Major
Is your school trying to engage Gen Z? You’ll want to follow these four proven strategies for your website, email, and social media.
Sarah Englebert
Finalsite Internet Marketer Sarah Englebert shares how districts can use digital marketing to engage with the community and help retain students.
Sarah Englebert
If you want to market your institution in a way that is mindful of Generation Z and the current trends that define their media consumption, one very effective strategy to embrace influencer marketing. Not sure what this is or how to do it? Don't worry. We'll answer these questions and more so you can start engaging Gen Z and turning college hopefuls into enthusiastic students at your institution.
Olivia Malaure
A personal brand helps to lead and engage people at every level within a school to ensure consistent engagement with your school’s brand values. It creates a profile that is well-known for what you do and enhancing gravitas and impact in meetings, presentations as well as local/national media.
Mia Major
Follow this five-step guide for creating a school social media calendar that increase engagement and brand awareness.
Mia Major
Want more engagement on your district's Facebook page? Follow these 10 simple tips for more likes, comments, and clicks!
Debbie Eisenach
Max Eisl, International Education Consultant, shares social media best practices and real stories from school marketing professionals around the world in this Social Media for International Schools in 2019 webinar recap.
Mia Major
With 50% of millennials using social media to research products and brands prior to purchase, and another 30% of millennials engaging with brands at least once a month, social media is where millennials spend a lot of their time. And making the most of that time is critical to your success in attracting and engaging millennial parents.
Mia Major
In this blog, we share a ten-step guide for developing and executing your social media plan, complete with this free worksheet to create your own.
Stephanie Griffin
Social media is an essential communication tool for schools, but how can you use it strategically during crises? Here are five easy steps to follow to assure you are best equipped to use the media when an unexpected event occurs.
Leah Mangold
Even though social media isn't always perfect, there are so many reasons to use it for your school marketing. We tackle the top concerns school pros have with some solutions to work around them.
Mia Major
There is no silver bullet to social media engagement. Not even the 4-1-1 rule. However, from our research and work with more than 2,200 schools around the world, we can say with certainty the following three types of post get the most engagement time and time again.
Finalsite World Tour with Max Eisl and Meredith Kaplan
Toby Brunt, Social Media and Communications Specialist at American School of Warsaw, joins Max and Meredith on Episode 2 of Finalsite #WorldTour to share his background and role at the school.

Mia Major
The way districts should communicate with families has changed. Here's how to ensure you're meeting their needs and expectations on every channel.

Mia Major
Take a look at marketing trends in search, advertising, and social media in the ever-changing digital marketing world with this Finalsite webinar recap!

Mia Major
Learn how to use Facebook, Twitter and Instagram for your district's communications with tips for using hashtags, videos, and more.

Mia Major
Content Marketing Manager Mia Major answers 20+ social media marketing questions asked by school marketers like you!
![How to Hit Your Fundraising Goals by End of Year [Webinar Recap]](/data/news/thumbs/2992.full.jpg)
Stephanie Griffin
With the end of the fiscal year approaching, here are some successful strategies to improve your engagement with donors and meet your fundraising goals in a short amount of time.

Stephanie Griffin
St. Thomas School increased this current school year's applications by 40%, increase inquiries by 37%, and increased new student enrollment by 37% through a strategic inbound marketing strategy and search engine marketing.

Angelo Otterbein
After completing many school website audits and throwdowns, we have narrowed down the top recurring themes that schools should keep in mind as they plan to redesign.

Stephanie Griffin
The new year means new social media trends, so we narrowed down four of the top trends in 2018 that schools will want to start incorporating into their social media strategies.
![[PODCAST] Behind Avon Old Farms School's Social Media and Content Marketing Success](/data/news/thumbs/2956.full.jpg)
Apply Yourself: A Podcast Series With Tim McDonough
Hear from Kristen Kerwin, Associate Director of Marketing and Communications at Avon Old Farms School, as she shares the success behind the school's social media content strategy, successful blog, and great ways they are involving the students in their marketing efforts.

Debbie Eisenach
Be inspired by how this international school's best-in-class redesign has helped the school fine-tune its messaging and bring the school's vision to life through an engaging website.

Stephanie Griffin
Learn how this Bay Area school incorporated its digital storytelling into its social media strategy through engaging content.

Stephanie Griffin
Be inspired by how this school built a monetized social media strategy around its audience.

Mia Major
Trying to figure out how to use Snapchat, or if your school should even be on Snapchat? Here are some tips, strategies, and inspiration.
![[Free Report] Social Media Marketing Benchmark Statistics](/data/news/thumbs/2640.full.jpg)
Mia Major
More than 300 school professionals shared how they use social media marketing in our updated benchmark report.
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