Digital Advertising for Schools
Digital ad management for search, re-targeting, and more.
We Stretch Your Ad Dollar Farther
Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's pants. Let us help you take your ad dollars online in a way that makes sense for your market and the story you have to tell.
Pay-Per-Click (PPC) Ad Campaign Management
From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising dollar by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission inquiries and camp registrations, to measure ROI and identify opportunities for improvement
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
Helpful Blogs about Search Engine Marketing
![google search for "catholic schools in atlanta georgia"]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1556218588/finalsite/zha0hgx5dddckh4xsr52/seo-trends-2019.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1556218588/finalsite/zha0hgx5dddckh4xsr52/seo-trends-2019.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1556218588/finalsite/zha0hgx5dddckh4xsr52/seo-trends-2019.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1556218588/finalsite/zha0hgx5dddckh4xsr52/seo-trends-2019.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1556218588/finalsite/zha0hgx5dddckh4xsr52/seo-trends-2019.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1556218588/finalsite/zha0hgx5dddckh4xsr52/seo-trends-2019.jpg","width":2200}])
Leah Mangold
Looking to improve your school’s performance in search? Here are three new trends and three SEO best practices you should be aware of in 2019.
![man using laptop while sitting on sofa]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1556198375/finalsite/r5h0j2hddzftw0zemyyc/manusinglaptopfromsofa.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1556198375/finalsite/r5h0j2hddzftw0zemyyc/manusinglaptopfromsofa.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1556198375/finalsite/r5h0j2hddzftw0zemyyc/manusinglaptopfromsofa.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1556198375/finalsite/r5h0j2hddzftw0zemyyc/manusinglaptopfromsofa.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1556198375/finalsite/r5h0j2hddzftw0zemyyc/manusinglaptopfromsofa.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1556198375/finalsite/r5h0j2hddzftw0zemyyc/manusinglaptopfromsofa.jpg","width":2200}])
Red Abbott
Looking to improve your school’s performance in search? These two small changes can improve the search and user experience!
![amazon alexa on white table with plant]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1554389707/finalsite/ixtdpbxevtayldxsd8oa/amazon-alexa-cropped.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1554389707/finalsite/ixtdpbxevtayldxsd8oa/amazon-alexa-cropped.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1554389707/finalsite/ixtdpbxevtayldxsd8oa/amazon-alexa-cropped.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1554389707/finalsite/ixtdpbxevtayldxsd8oa/amazon-alexa-cropped.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1554389707/finalsite/ixtdpbxevtayldxsd8oa/amazon-alexa-cropped.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1554389707/finalsite/ixtdpbxevtayldxsd8oa/amazon-alexa-cropped.jpg","width":2200}])
Red Abbott
Can schools rely on voice search to help them fill seats and hire the right employees? Maybe not yet, but the day is coming.
![Three people sitting on a couch pointing at a laptop on a table]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1552932175/finalsite/tigbmxbyr62s30oqy5cz/ApplyYourselfEp24Header.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1552932175/finalsite/tigbmxbyr62s30oqy5cz/ApplyYourselfEp24Header.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1552932175/finalsite/tigbmxbyr62s30oqy5cz/ApplyYourselfEp24Header.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1552932175/finalsite/tigbmxbyr62s30oqy5cz/ApplyYourselfEp24Header.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1552932175/finalsite/tigbmxbyr62s30oqy5cz/ApplyYourselfEp24Header.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1552932175/finalsite/tigbmxbyr62s30oqy5cz/ApplyYourselfEp24Header.png","width":2000}])
Andrew Martin
Will Gay, Director of Communications and Marketing at Riverside Presbyterian School in Jacksonville, Florida, joins Tim on Episode 24 of Apply Yourself to discuss mobile web design and how Riverside improved applications and admissions through SEO and PPC advertising.
![PPC Marketing for Schools: 3 Tips to Make the Most of Your Budget]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1549988361/finalsite/gnrnczmqgrheke3w0pfm/ppcads.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1549988361/finalsite/gnrnczmqgrheke3w0pfm/ppcads.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1549988361/finalsite/gnrnczmqgrheke3w0pfm/ppcads.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1549988361/finalsite/gnrnczmqgrheke3w0pfm/ppcads.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1549988361/finalsite/gnrnczmqgrheke3w0pfm/ppcads.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1549988361/finalsite/gnrnczmqgrheke3w0pfm/ppcads.jpg","width":2200}])
Red Abbott
Here are three simple things the Finalsite consulting team has learned about being effective with your PPC marketing efforts, and how to be smart with your budget, too.
Webinar On Demand: Digital Advertising Perspectives from Google
Learn how optimizing your site for search can generate more website traffic in this webinar.