PPC Marketing Services for Schools
Drive enrollment and engagement with PPC ads crafted by our team of experienced Internet marketers.
We Stretch Your Ad Dollar Farther
Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's pants. Let us help you take your ad dollars online in a way that makes sense for your market and the story you have to tell.
Pay-Per-Click (PPC) Ad Campaign Management
From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising dollar by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission inquiries and camp registrations, to measure ROI and identify opportunities for improvement
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
Helpful Blogs about Search Engine Marketing
![blair academy digital campus screenshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1593624236/finalsite/dwpzc9fnnjbnclim09ti/blairacademy-digitalcampus1.png","width":1920}])
Mia Major & Kristen Doverspike
With an unknown fall on the horizon, approaching admissions with a virtual first mindset will provide new opportunities to get families in your funnel sooner.
![user test results for palo alto unified school district]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1593113522/finalsite/on2bcl6umlz41lrpmkl3/google-page-experience-update-schools.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1593113522/finalsite/on2bcl6umlz41lrpmkl3/google-page-experience-update-schools.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1593113522/finalsite/on2bcl6umlz41lrpmkl3/google-page-experience-update-schools.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1593113522/finalsite/on2bcl6umlz41lrpmkl3/google-page-experience-update-schools.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1593113522/finalsite/on2bcl6umlz41lrpmkl3/google-page-experience-update-schools.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1593113522/finalsite/on2bcl6umlz41lrpmkl3/google-page-experience-update-schools.png","width":1920}])
Kristen Doverspike
Google's upcoming algorithm update centers on user experience — learn how this impacts your search ranking and what your school or district can do to get ahead!
![woman sitting at a table with her laptop and smiling at the camera]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1592569370/finalsite/oxgczywgcr34cpa3ngdi/digital-advertising-dos-donts.jpg","width":2200}])
Leah Mangold
Improve your school's digital marketing strategy with these 12 tips — plus, watch the recording from School Marketing Day!
![berkshire school Google My Business post show in an iphone]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1586959508/finalsite/fphehy2m8ymfkx2tc23y/berkshire-school.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1586959508/finalsite/fphehy2m8ymfkx2tc23y/berkshire-school.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1586959508/finalsite/fphehy2m8ymfkx2tc23y/berkshire-school.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1586959508/finalsite/fphehy2m8ymfkx2tc23y/berkshire-school.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1586959508/finalsite/fphehy2m8ymfkx2tc23y/berkshire-school.png","width":1400}])
Kristen Doverspike
Google My Business is an excellent outlet to showcase how you would like to position your school — so we gathered what you can be doing while distance learning!
![man looking at his computer with a look of uncertainty]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1586180038/finalsite/q59odwfuxuwzevyuobjb/socialmediaadvertisingduringCOVID19.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1586180038/finalsite/q59odwfuxuwzevyuobjb/socialmediaadvertisingduringCOVID19.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1586180038/finalsite/q59odwfuxuwzevyuobjb/socialmediaadvertisingduringCOVID19.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1586180038/finalsite/q59odwfuxuwzevyuobjb/socialmediaadvertisingduringCOVID19.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1586180038/finalsite/q59odwfuxuwzevyuobjb/socialmediaadvertisingduringCOVID19.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1586180038/finalsite/q59odwfuxuwzevyuobjb/socialmediaadvertisingduringCOVID19.jpg","width":2200}])
Kristen Doverspike
During COVID-19, you may be wondering if it's ok to run advertising for your school. Short answer - yes! We talked with our experts to see what you can do.
Webinar On Demand: Digital Advertising Perspectives from Google
Learn how optimizing your site for search can generate more website traffic in this webinar.