Digital Advertising for Schools
Digital ad management for search, re-targeting, and more.
We Stretch Your Ad Dollar Farther
Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's pants. Let us help you take your ad dollars online in a way that makes sense for your market and the story you have to tell.
Pay-Per-Click (PPC) Ad Campaign Management
From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising dollar by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission inquiries and camp registrations, to measure ROI and identify opportunities for improvement
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
Helpful Blogs about Search Engine Marketing
![man wearing apple watch typing on laptop]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1566399270/finalsite/l99yqx9tdegi42g4izmg/typingonlaptop.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1566399270/finalsite/l99yqx9tdegi42g4izmg/typingonlaptop.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1566399270/finalsite/l99yqx9tdegi42g4izmg/typingonlaptop.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1566399270/finalsite/l99yqx9tdegi42g4izmg/typingonlaptop.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1566399270/finalsite/l99yqx9tdegi42g4izmg/typingonlaptop.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1566399270/finalsite/l99yqx9tdegi42g4izmg/typingonlaptop.jpg","width":2200}])
Red Abbott
Remarketing ads provide schools an affordable solution to stay top-of-mind to website visitors.
![prospective student giving a thumbs up to google search]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1563902131/finalsite/fyst2ficwiobnfgygawd/search-questions-answered15.png","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1563902131/finalsite/fyst2ficwiobnfgygawd/search-questions-answered15.png","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1563902131/finalsite/fyst2ficwiobnfgygawd/search-questions-answered15.png","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1563902131/finalsite/fyst2ficwiobnfgygawd/search-questions-answered15.png","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1563902131/finalsite/fyst2ficwiobnfgygawd/search-questions-answered15.png","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1563902131/finalsite/fyst2ficwiobnfgygawd/search-questions-answered15.png","width":2200}])
Red Abbott
What's the difference between a carousel and a knowledge panel? Read on to find out how these two Google search features can alter prospective families' school decisions--and what you can do about it!
![children at school drawing a picture]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1563909850/finalsite/jfzov3wu3qwgyjzyulfa/digitalmarketingmatterstodistricts.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1563909850/finalsite/jfzov3wu3qwgyjzyulfa/digitalmarketingmatterstodistricts.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1563909850/finalsite/jfzov3wu3qwgyjzyulfa/digitalmarketingmatterstodistricts.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1563909850/finalsite/jfzov3wu3qwgyjzyulfa/digitalmarketingmatterstodistricts.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1563909850/finalsite/jfzov3wu3qwgyjzyulfa/digitalmarketingmatterstodistricts.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1563909850/finalsite/jfzov3wu3qwgyjzyulfa/digitalmarketingmatterstodistricts.jpg","width":2200}])
Sarah Englebert
Finalsite Internet Marketer Sarah Englebert shares how districts can use digital marketing to engage with the community and help retain students.
![10 best practices for on-page seo infographic shown in laptop]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1561066847/finalsite/aj1xclsu2hwm1pcokvda/on-page-seo.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1561066847/finalsite/aj1xclsu2hwm1pcokvda/on-page-seo.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1561066847/finalsite/aj1xclsu2hwm1pcokvda/on-page-seo.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1561066847/finalsite/aj1xclsu2hwm1pcokvda/on-page-seo.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1561066847/finalsite/aj1xclsu2hwm1pcokvda/on-page-seo.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1561066847/finalsite/aj1xclsu2hwm1pcokvda/on-page-seo.jpg","width":2200}])
Leah Mangold
You asked. We listened! Check out this handy infographic outlining key factors for on-page SEO. Follow this checklist and you'll have page one rankings in no time.
![woman with magnifying glass searching]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1559766298/finalsite/tbu3t4daukdxcuhmojtn/peers-outranking-in-search.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1559766298/finalsite/tbu3t4daukdxcuhmojtn/peers-outranking-in-search.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1559766298/finalsite/tbu3t4daukdxcuhmojtn/peers-outranking-in-search.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1559766298/finalsite/tbu3t4daukdxcuhmojtn/peers-outranking-in-search.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1559766298/finalsite/tbu3t4daukdxcuhmojtn/peers-outranking-in-search.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_6/v1559766298/finalsite/tbu3t4daukdxcuhmojtn/peers-outranking-in-search.jpg","width":2200}])
Red Abbott
In interview style, Finalsite Manager of Consulting Services Red Abbott shares great tips for keeping up with (and surpassing) the competition.
Webinar On Demand: Digital Advertising Perspectives from Google
Learn how optimizing your site for search can generate more website traffic in this webinar.