Digital advertising can feel daunting, but there are options for everyone at every budget! Here’s what you need to know to make an informed decision on what works best for your school.
Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's pants. Let us help you take your ad dollars online in a way that makes sense for your market and the story you want to tell.
Google Advertising Management
From Google AdWords to Facebook and YouTube advertising, the shift from print to digital advertising is here to stay.
Finalsite makes the most of your advertising dollar by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission inquiries and camp registrations, to measure ROI and identify opportunities for improvement
The average mobile viewer spends about 40 minutes a day watching YouTube videos, and more than 5 billion videos are shared every day on YouTube, the second largest search engine in the world. That’s a large audience that’s engaged with the content they’re watching and actively sharing videos.
YouTube ads create new and exciting ways for your school to engage with prospective families through short video ads that play before the videos they watch in an advertising format that is 10x more likely to receive interaction than traditional text advertising.
Advertise on one of the Internet's most popular platforms:
- 79% of regular Internet users already have an active YouTube account that they use to watch
at least one hour of videos a week, most users watching at least one hour of videos a day.
- More than 1 Billion videos are watched every day on YouTube. That means every week there's
a video view for every single person on earth.
- On average, daily Internet users visit six to seven YouTube pages per every YouTube visit,
watching just over 11 minutes of video per visit.
Extend your social media reach and improve engagement with our team of social media experts.
Boosting posts on Facebook is the tip of the social media advertising iceberg, as these platforms continue to build out sophisticated targeting, placement, and feature options.
There are powerful new ways to target the right audience at the right time, generate more leads, increase website traffic, improve brand recognition, and prove ROI. We’ll help you make the most of your online ad spending with data-backed decisions about where, when, and how to post on Facebook, Twitter, LinkedIn, Instagram, and YouTube, while at the same time keeping your school current on social media and helping drive traffic back to your website.
Seen every second of every day.
By our team every year
Of a Finalsite-managed search ad
Generated by Finalsite-managed ads every day
For a Finalsite-managed ad click
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
You asked. We listened! Check out this handy infographic outlining key factors for on-page SEO. Follow this checklist and you'll have page one rankings in no time.
Check out this blog for a walk-through on how to analyze four key areas of your website to create your next audit!
Preparation for your next school year starts now. Save time this fall with these summer projects to get ahead on your school marketing and communications plan.
Digital marketing strategies are essential for districts who want to engage their community and help recruit and retain students, families, and faculty.
Learn how optimizing your site for search can generate more website traffic in this webinar.