Digital Advertising for Schools
Digital ad management for search, re-targeting, and more.
We Stretch Your Ad Dollar Farther
Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's pants. Let us help you take your ad dollars online in a way that makes sense for your market and the story you have to tell.
Pay-Per-Click (PPC) Ad Campaign Management
From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising dollar by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission inquiries and camp registrations, to measure ROI and identify opportunities for improvement
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
Helpful Blogs about Search Engine Marketing
![Google-Carousel-Search-On-Computer]([{"url":"https://resources.finalsite.net/images/t_image_size_1/v1526651490/finalsite/tqzhyuaptmbmfgmoiqas/Google-Carousel-On-Computer.jpg","width":256},{"url":"https://resources.finalsite.net/images/t_image_size_2/v1526651490/finalsite/tqzhyuaptmbmfgmoiqas/Google-Carousel-On-Computer.jpg","width":512},{"url":"https://resources.finalsite.net/images/t_image_size_3/v1526651490/finalsite/tqzhyuaptmbmfgmoiqas/Google-Carousel-On-Computer.jpg","width":800},{"url":"https://resources.finalsite.net/images/t_image_size_4/v1526651490/finalsite/tqzhyuaptmbmfgmoiqas/Google-Carousel-On-Computer.jpg","width":1200},{"url":"https://resources.finalsite.net/images/t_image_size_5/v1526651490/finalsite/tqzhyuaptmbmfgmoiqas/Google-Carousel-On-Computer.jpg","width":1600},{"url":"https://resources.finalsite.net/images/t_image_size_6/v1526651490/finalsite/tqzhyuaptmbmfgmoiqas/Google-Carousel-On-Computer.jpg","width":2200}])
Stephanie Griffin
Notice anything different on Google recently? Some Google searches are now appearing in a list-like display called a carousel. Learn how this feature is impacting school's search results and how to improve yours.
![Tips and Clicks Episode 10]([{"url":"https://resources.finalsite.net/images/t_image_size_1/v1525269376/finalsite/nniuy26mib2jt0ichgkd/TipsandClicksEpisode10.png","width":256},{"url":"https://resources.finalsite.net/images/t_image_size_2/v1525269376/finalsite/nniuy26mib2jt0ichgkd/TipsandClicksEpisode10.png","width":512},{"url":"https://resources.finalsite.net/images/t_image_size_3/v1525269376/finalsite/nniuy26mib2jt0ichgkd/TipsandClicksEpisode10.png","width":800},{"url":"https://resources.finalsite.net/images/t_image_size_4/v1525269376/finalsite/nniuy26mib2jt0ichgkd/TipsandClicksEpisode10.png","width":1200},{"url":"https://resources.finalsite.net/images/t_image_size_5/v1525269376/finalsite/nniuy26mib2jt0ichgkd/TipsandClicksEpisode10.png","width":1600},{"url":"https://resources.finalsite.net/images/t_image_size_6/v1525269376/finalsite/nniuy26mib2jt0ichgkd/TipsandClicksEpisode10.png","width":2200}])
Tips and Clicks
What people are saying about your school on the Internet matters. Learn why you should care about online reviews and what to do with them in this podcast.
Mia Major
From new features in Google My Business, to Advanced Site Search, and even Facebook's algorithm change, we narrowed down what you'll love about digital marketing this year and what you'll wish could go away.
Mia Major
Around 50-60% of our clients' traffic comes from search engines, with 80-90% of that search traffic coming from Google. Because search traffic makes up a large portion of overall website traffic, it is essential that your district understands how search works, and more importantly, how current and potential families are using search to learn more about your district.
Mia Major
In this post, you will learn what local Search Engine Optimization (SEO) is, why you should care, and the steps you can take to help your school optimize their online presence for local searches.
Webinar On Demand: Digital Advertising Perspectives from Google
Learn how optimizing your site for search can generate more website traffic in this webinar.