Finalsite Advantage: Marketing Strategy & Consulting
The partnership that gives your school a competitive advantage.
The Independent School Market is Competitive
...so shouldn't your marketing strategy be?
That's where we come in! Whether you want to re-brand but don’t know where to start, are considering a website redesign but don’t have the time/skills to implement alone, need personalized help to develop your strategic marketing plan, or you're a small school with no real marketing staff in place and need help with planning and strategy, Finalsite Advantage's experienced consultants can help.
Begin Your Journey With Finalsite Advantage Today
Finalsite Advantage offers school marketing, communications and admissions professionals individualized strategic support for schools of all sizes. The partnership starts with an in-depth discovery process - usually through an onsite visit - during which your strategist will meet with you, and your stakeholders, to gain a clear understanding of your school and your community and discuss your needs - both now and in the future. Combining what they have learned with their own industry-relevant experience, your Advantage consultant will report back on areas they feel you should focus on.
Consultants can help with:
- Marketing & Admission Strategy
- Staff in Transition
- (Re-)Branding
- Website
- Social Media
- E-Communications
- And more, just ask!
"Working with our virtual webmaster has been a lifesaver. She works very quickly and is responsive to our feedback."
Deanna Luna, Director of Digital Marketing and Photography
McCallie School
"Finalsite Advantage gives my one person Marketing Communications office and our small school the tools to keep step with our larger, better staffed competitors. From strategic advice to tactical implementation, the Finalsite Advantage partnership ensures that I am always supporting my school's mission and vision for the future. Every school, not just small schools, can benefit from this type of personal, professional support."
Jodie Shoemaker, Director of Marketing, Communications & Alumni Relations
The Woods Academy
Finalsite Advantage: Custom Project Pricing
Like every consulting engagement, pricing will depend on the scope and scale of the work.
Advantage offers you access to a new kind of partnership, providing ongoing, targeted, strategic advice and personal support to help advance your school’s mission and vision for the future. We care about what you need right now, as well as in the future. We understand the need to adapt – that’s how the best partnerships are made.
Advantage projects kick off with an intensive discovery phase which begins with two days of meetings with you and your stakeholders. This can be done virtually or in-person on campus and enables your consultant to get a sense of your school culture, political environment, and more. Following that period, your consultant will synthesize her findings into a tailored list of recommendations and critical action items to review with you and implement. Fees for the discovery phase begin at $7,000. Annual rates for the ongoing implementation support that follows vary with the amount of support you want.
Meet Tracy: The School Marketing Expert Behind Finalsite Advantage
With over 20 years of experience in education marketing, Tracy heads up Finalsite Advantage. Through this partnership, she uses her experience to help and support schools to achieve more. Learn more about Tracy in this Q&A-style blog.