birds eye view of two coffee mugs on a table next to to-do lists and an iphone

Finalsite Advantage: Marketing Strategy & Consulting

The partnership that gives your school a competitive advantage.

School Marketing is Competitive shouldn't your marketing strategy be?

That's where we come in! Whether you want to re-brand but don’t know where to start, or you're considering a website redesign but don’t have the time or skills to implement alone, you need personalized help to develop your strategic marketing plan, or you're a small school with no real marketing staff in place and need help with planning and strategy, Finalsite Advantage's experienced consultants can help.

Why Finalsite Advantage

Seasoned School Marketing Veterans

Work with experienced school marketing and communication professionals who have developed and implemented multiple strategic marketing plans of their own – they really do “get it” when it comes to school marketing.

Strategic Guidance

Strategic advice designed to underpin your school development plan and meet your specific needs.

Ongoing Support

Ongoing weekly support to ensure tactical implementation of your custom Advantage plan.

Additional Benefits

Reduced pricing for additional Finalsite digital marketing services.

Extension of your Marketing Team

We don’t just help you get started, we stay and continue to work with you to ensure you stay on track. You will have the peace of mind that someone will support you - or your staff - to ensure your Advantage plan is successful.

One-on-One Consultant

Direct and regular personal contact with a dedicated school marketing professional who can help with:

  • Marketing & Admission Strategy
  • Staff in Transition
  • (Re-)Branding
  • Website
  • Social Media
  • E-Communications
  • And more, just ask!
Finalsite Advantage

We are very happy with our Finalsite Advantage experience! I could not imagine going through a website redesign, while also running our communication and marketing office without this service. We are so happy with the result of our new website and we’re proud of the internal communication projects we were able to tackle simultaneously. Each week, we work on a new idea and initiative and our communication and marketing efforts have been totally revamped.

Karolina Canning, Director of Marketing & Communications
Canadian Academy

Tracy has been knowledgeable, supportive, proactive, and timely. She has met us where we are, rather than criticize or state 'this is what you should have been doing'. Our meetings are always productive, and she’s quick to respond to emails and questions.  It feels that her office is just around the corner rather than halfway across the globe.

Rob Smailes, Director of Admissions and Advancement
Canadian Academy



Tracy Tigchelaar and the entire Finalsite Advantage team have been invaluable to us. Tracy gives us the edge that our school needs to stay on strategy in all areas of communication, and in all facets of our website. She is always available to us for advice, guidance, and assistance, even in a pinch. We could not be our best Mead without her!!

Jeannette Baxendale, Director of Marketing
The Mead School

The support we have received from Finalsite Advantage has been invaluable. There is no question that we have achieved a higher quality result than we were capable of producing with just our internal team. Our school got a substantial facelift - website, branding, strategic planning, and communications - that will continue to benefit us for years to come.

Brent Reckman, CEO
The Academy of Charter Schools

riverside presbyterian school seo strategy in google in laptop on desk

Finalsite Advantage: Custom Project Pricing

Like every consulting engagement, pricing depends on the scope and scale of the work.

Advantage offers you access to a new kind of partnership, providing ongoing, targeted, strategic advice and personal support to help advance your school’s mission and vision for the future. Advantage projects kick off with an intensive discovery phase of meetings with you and your stakeholders, virtually or in-person on campus. Your consultant will then create a tailored list of recommendations and critical action items for to review. Fees for the discovery phase begin at $7,000. Annual rates for the ongoing implementation support vary depending on the amount of support.


Meet Tracy: The School Marketing Expert Behind Finalsite Advantage

With over 20 years of experience in education marketing, Tracy heads up Finalsite Advantage. Through this partnership, she uses her experience to help and support schools to achieve more. Learn more about Tracy in this Q&A-style blog.