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Finalsite Advantage: Marketing Strategy & Consulting

The partnership that gives your school a competitive advantage.

School Marketing is Competitive shouldn't your marketing strategy be?

That's where we come in! Whether you want to re-brand but don’t know where to start, or you're considering a website redesign but don’t have the time/skills to implement alone, you need personalized help to develop your strategic marketing plan, or you're a small school with no real marketing staff in place and need help with planning and strategy, Finalsite Advantage's experienced consultants can help.


Begin Your Journey With Finalsite Advantage Today

Finalsite Advantage offers school marketing, communications and admissions professionals individualized strategic support for schools of all sizes. The partnership starts with an in-depth discovery process - usually through an onsite visit - during which your strategist will meet with you, and your stakeholders, to gain a clear understanding of your school and your community and discuss your needs - both now and in the future. Combining what they have learned with their own industry-relevant experience, your Advantage consultant will report back on areas they feel you should focus on.

Consultants can help with:

  • Marketing & Admission Strategy
  • Staff in Transition
  • (Re-)Branding
  • Website
  • Social Media
  • E-Communications
  • And more, just ask!

Why Finalsite Advantage

Seasoned School Marketing Veterans

Work with experienced school marketing and communication professionals who have developed and implemented multiple strategic marketing plans of their own – they really do “get it” when it comes to school marketing.

Strategic Guidance

Strategic advice designed to underpin your school development plan and meet your specific needs.

One-on-One Consultant

Direct and regular personal contact with a dedicated schools marketing professional.

Extension of your Marketing Team

We don’t just help you get started, we stay and continue to work with you to ensure you keep on track. You will have the peace of mind that someone will support you - or your staff - to see all plans are successfully followed through.

Ongoing Support

Ongoing weekly practical support to ensure tactical implementation of the plan.

Additional Benefits

Reduced pricing for Finalsite digital marketing services.

Finalsite Advantage

We are very happy with our Finalsite Advantage experience! I could not imagine going through a website redesign, while also running our communication and marketing office without this service. We are so happy with the result of our new website and we’re proud of the internal communication projects we were able to tackle simultaneously. Each week, we work on a new idea and initiative and our communication and marketing efforts have been totally revamped.

Karolina Canning, Director of Marketing & Communications
Canadian Academy

Tracy has been knowledgeable, supportive, proactive, and timely. She has met us where we are, rather than criticize or state 'this is what you should have been doing'. Our meetings are always productive, and she’s quick to respond to emails and questions.  It feels that her office is just around the corner rather than halfway across the globe.

Rob Smailes, Director of Admissions and Advancement
Canadian Academy



Tracy Tigchelaar and the entire Finalsite Advantage team have been invaluable to us. Tracy gives us the edge that our school needs to stay on strategy in all areas of communication, and in all facets of our website. She is always available to us for advice, guidance, and assistance, even in a pinch. We could not be our best Mead without her!!

Jeannette Baxendale, Director of Marketing
The Mead School

The support we have received from Finalsite Advantage has been invaluable. There is no question that we have achieved a higher quality result than we were capable of producing with just our internal team. Our school got a substantial facelift - website, branding, strategic planning, and communications - that will continue to benefit us for years to come.

Brent Reckman, CEO
The Academy of Charter Schools

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Finalsite Advantage: Custom Project Pricing

Like every consulting engagement, pricing will depend on the scope and scale of the work.

Advantage offers you access to a new kind of partnership, providing ongoing, targeted, strategic advice and personal support to help advance your school’s mission and vision for the future. We care about what you need right now, as well as in the future. We understand the need to adapt – that’s how the best partnerships are made.

Advantage projects kick off with an intensive discovery phase which begins with two days of meetings with you and your stakeholders. This can be done virtually or in-person on campus and enables your consultant to get a sense of your school culture, political environment, and more.  Following that period, your consultant will synthesize her findings into a tailored list of recommendations and critical action items to review with you and implement. Fees for the discovery phase begin at $7,000. Annual rates for the ongoing implementation support that follows vary with the amount of support you want.


Meet Tracy: The School Marketing Expert Behind Finalsite Advantage

With over 20 years of experience in education marketing, Tracy heads up Finalsite Advantage. Through this partnership, she uses her experience to help and support schools to achieve more. Learn more about Tracy in this Q&A-style blog.