Let's take a closer look at some of Google's recent changes, and what it means for you, the school marketer.
Because 90% of all online experiences begin in search, we want to help you secure the search visibility you need. Finalsite's search engine optimization campaigns aim to land your school's website a page 1 presence in the searches that matter most to you!
Search Engine Optimization (SEO)
How many of your website's new visitors come from search engines? For some schools the number is over 80%!
Do you know your number? Let's take a look. We are search engine experts who keep up with the evolving nature of how school sites succeed; we strive to help you establish and maintain a Page 1 presence for searches that matter.
At the outset, we make sure our SEO work for you is tailored to your goals, and then we do the heavy lifting to move the site up in the rankings for the most valuable searches.
After an SEO project for an international School in Asia
A Massachusetts boarding school obtained Top 3 rankings on Google for 25 of its targeted SEO terms.
Made to Google's algorithm each year. We keep up so you don't have to!
Comes from search engines like Google.
Online Review Management
What your current and former families have to say about your school matters, and can even impact your performance in search.
Our company's goal is to ensure your school always puts its best foot forward, on every platform, always — and online reviews are becoming a huge piece of that. More than two-thirds of the population relies on online reviews to make decisions, and choosing a school or district is no exception.
You Can't Put a Price Tag on Success...But We Know You're Wondering About Cost.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
Our one-time projects start at $7,000 and cover the initial discovery and the execution of a tailored list of critical action items. Many clients then transition into an ongoing project with an annual fee that enables us to protect your gains and adapt to the ever-changing world of search success.
Notice anything different on Google recently? Some Google searches are now appearing in a list-like display called a carousel. Learn how this feature is impacting school's search results and how to improve yours.
What people are saying about your school on the Internet matters. Learn why you should care about online reviews and what to do with them in this podcast.
From new features in Google My Business, to Advanced Site Search, and even Facebook's algorithm change, we narrowed down what you'll love about digital marketing this year and what you'll wish could go away.
Around 50-60% of our clients' traffic comes from search engines, with 80-90% of that search traffic coming from Google. Because search traffic makes up a large portion of overall website traffic, it is essential that your district understands how search works, and more importantly, how current and potential families are using search to learn more about your district.
Get a head start on your search engine performance by following this simple step-by-step guide to SEO success!