Even though social media isn't always perfect, there are so many reasons to use it for your school marketing. We tackle the top concerns school pros have with some solutions to work around them.
Even if you *love* the role of managing your school's social media, you've got lots of other things on your plate and there's no way you can stay as current as you'd like. Lean on us to provide the guidance or execution that gets you closer to the perfect balance of social media practices for your goals, market, and school culture.
Which posts get the most engagement? How to you compare to your competitors? Where should you focus your efforts? We’ll tell you with an in-depth social media audit.
The Audit Includes:
- An audit of your school’s presence to date
- A competitor analysis of up to 3 peers’ social operations
- A brand reputation profile
- A one-on-one follow-up session and review of recommendations
- A guide to social media engagement for schools
Extend your social media reach and improve engagement with our team of social media experts.
Boosting posts on Facebook is the tip of the social media advertising iceberg, as these platforms continue to build out sophisticated targeting, placement, and feature options.
There are powerful new ways to target the right audience at the right time, generate more leads, increase website traffic, improve brand recognition, and prove ROI. We’ll help you make the most of your online ad spending with data-backed decisions about where, when, and how to post on Facebook, Twitter, LinkedIn and Instagram, while at the same time keeping your school current on social media and helping drive traffic back to your website.
How many hours a week do you spend on social media for the school? Do you have better things to do?
For a fraction of the price of a dedicated social media specialist (and without the high turnover typical to these positions), we’ll do the blocking and tackling that take up so much of your time. You remain in control while we execute the majority of your social media work.
Wondering About Cost? We thought so.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
Our social media offerings range from a monthlong audit process to intensive year-round account management, so we really do need to talk through your needs before settling on the right partnership. Let's talk!
Managed by Finalsite each month.
From likes, to comments, and shares, individuals interact with social media posts Finalsite helps schools strategize and create.
Schools who choose Finalsite for social media marketing services, stay with Finalsite.
Across all Finalsite-managed campaigns from September 2016 through today.
On social media platforms Finalsite, Instagram and Twitter.
"We turned to Finalsite to manage the process for us. The objectives that Finalsite made for us with the PPC and Social Ad campaigns are continuously met, and we see they are very responsive, patient with our learning curve, and super helpful with communication and monthly reports. They have been great to work with!"
Julie O'Malley, Director of Marketing & Communications
Stephanie Des Chenes, Admission Assistant
"The audit showed us a number of things we are doing well and shined a light on several opportunities for growth. Once the audit was complete, Finalsite helped me develop an affordable and measurable strategy to address the opportunities for growth. When I presented our strategy at a board meeting, our trustees and head of school responded with enthusiasm at the data-based decisions we are making as a result of the audit."
Becky Marsh, Director of Communications and Marketing
There is no silver bullet to social media engagement. Not even the 4-1-1 rule. However, from our research and work with more than 2,200 schools around the world, we can say with certainty the following three types of post get the most engagement time and time again.
Toby Brunt, Social Media and Communications Specialist at American School of Warsaw, joins Max and Meredith on Episode 2 of Finalsite #WorldTour to share his background and role at the school.
The way districts should communicate with families has changed. Here's how to ensure you're meeting their needs and expectations on every channel.
From new features in Google My Business, to Advanced Site Search, and even Facebook's algorithm change, we narrowed down what you'll love about digital marketing this year and what you'll wish could go away.
More than 300 school professionals shared how they use social media marketing in our updated benchmark report. Be inspired by these results from our most recent survey.