When your school’s inquiries are down, it’s time to evaluate the root of the problem and make a game plan to fix it. Here’s how!
Even if you *love* the role of managing your school's social media, you've got lots of other things on your plate, and there's no way you can stay as current as you'd like. Lean on us to provide the guidance or execution that gets you closer to the perfect balance of social media practices for your goals, market, and school culture.
Which posts get the most engagement? How do you compare to your competitors? Where should you focus your efforts? We’ll tell you with an in-depth social media audit.
The Audit Includes:
- An audit of your school’s presence to date
- A competitor analysis of up to 3 peers’ social operations
- A brand reputation profile
- A one-on-one follow-up session and review of recommendations
- A guide to social media engagement for schools
How many hours a week do you spend on social media for your school or district? Do you have better things to do?
For a fraction of the price of a dedicated social media specialist (and without the high turnover typical to these positions), we’ll do the blocking and tackling that take up so much of your time. You remain in control while we plan, execute, and manage the majority of your social media work.
Wondering About cost? We thought so.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
Our social media offerings range from a month-long audit process to intensive year-round account management, so we really do need to talk through your needs before settling on the right partnership. Let's talk!
Managed by Finalsite each month.
From likes, to comments, and shares, individuals interact with social media posts Finalsite helps schools strategize and create.
Schools who choose Finalsite for social media marketing services, stay with Finalsite.
On social media platforms Finalsite, Instagram, and Twitter, per month.
"We turned to Finalsite to manage the process for us. The objectives that Finalsite made for us with the PPC and Social Ad campaigns are continuously met, and we see they are very responsive, patient with our learning curve, and super helpful with communication and monthly reports. They have been great to work with!"
Julie O'Malley, Director of Marketing & Communications
Stephanie Des Chenes, Admission Assistant
"The audit showed us a number of things we are doing well and shined a light on several opportunities for growth. Once the audit was complete, Finalsite helped me develop an affordable and measurable strategy to address the opportunities for growth. When I presented our strategy at a board meeting, our trustees and head of school responded with enthusiasm at the data-based decisions we are making as a result of the audit."
Becky Marsh, Director of Communications and Marketing
School employees are craving recognition and the traditional ways of honoring staff may not be cutting it anymore. Try some of these digital and in-person ideas to stay creative with your staff recognition.
Preparation for your next school year starts now. Save time this fall with these summer projects to get ahead on your school marketing and communications plan.
While Instagram has undergone some recent changes turning it from a simple, photo-sharing platform into a marketing and advertising powerhouse, the network still operates on the importance of sharing high-quality images (and now videos), to engage followers — a strategy essential for schools.
While Facebook might be the oldest social media platforms, it is still one of the most effective for reaching and engaging your school or district's parent community.
More than 300 school professionals shared how they use social media marketing in our updated benchmark report. Be inspired by these results from our most recent survey.