Improve your school's digital marketing strategy with these 12 tips — plus, watch the recording from School Marketing Day!
Even if you *love* the role of managing your school's social media, you've got lots of other things on your plate and there's no way you can stay as current as you'd like. Lean on us to provide the guidance or execution that gets you closer to the perfect balance of social media practices for your goals, market, and school culture.
Which posts get the most engagement? How to you compare to your competitors? Where should you focus your efforts? We’ll tell you with an in-depth social media audit.
The Audit Includes:
- An audit of your school’s presence to date
- A competitor analysis of up to 3 peers’ social operations
- A brand reputation profile
- A one-on-one follow-up session and review of recommendations
- A guide to social media engagement for schools
Extend your social media reach and improve engagement with our team of social media experts.
Boosting posts on Facebook is the tip of the social media advertising iceberg, as these platforms continue to build out sophisticated targeting, placement, and feature options.
There are powerful new ways to target the right audience at the right time, generate more leads, increase website traffic, improve brand recognition, and prove ROI. We’ll help you make the most of your online ad spending with data-backed decisions about where, when, and how to post on Facebook, Twitter, LinkedIn and Instagram, while at the same time keeping your school current on social media and helping drive traffic back to your website.
How many hours a week do you spend on social media for the school? Do you have better things to do?
For a fraction of the price of a dedicated social media specialist (and without the high turnover typical to these positions), we’ll do the blocking and tackling that take up so much of your time. You remain in control while we execute the majority of your social media work.
Wondering About Cost? We thought so.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
Our social media offerings range from a monthlong audit process to intensive year-round account management, so we really do need to talk through your needs before settling on the right partnership. Let's talk!
Managed by Finalsite each month.
From likes, to comments, and shares, individuals interact with social media posts Finalsite helps schools strategize and create.
Schools who choose Finalsite for social media marketing services, stay with Finalsite.
Across all Finalsite-managed campaigns from September 2016 through today.
On social media platforms Finalsite, Instagram and Twitter.
"We turned to Finalsite to manage the process for us. The objectives that Finalsite made for us with the PPC and Social Ad campaigns are continuously met, and we see they are very responsive, patient with our learning curve, and super helpful with communication and monthly reports. They have been great to work with!"
Julie O'Malley, Director of Marketing & Communications
Stephanie Des Chenes, Admission Assistant
"The audit showed us a number of things we are doing well and shined a light on several opportunities for growth. Once the audit was complete, Finalsite helped me develop an affordable and measurable strategy to address the opportunities for growth. When I presented our strategy at a board meeting, our trustees and head of school responded with enthusiasm at the data-based decisions we are making as a result of the audit."
Becky Marsh, Director of Communications and Marketing
LinkedIn can help schools engage parents, alumni and faculty in a more professional manner than on other social media channels.
What makes a good social media ad? Follow these six best practices to earn more clicks and conversions on your next social media campaign.
Here are some key best practices to keep in mind as you build your school or district's social media strategy for the summer — plus, access to a full social media content calendar for June through August!
What do you say? How do you say it? Where do you say it? It all depends on if your goal is informing your community, or engaging them — and striking the balance is more important than ever before.
More than 300 school professionals shared how they use social media marketing in our updated benchmark report. Be inspired by these results from our most recent survey.