The American School of Guatemala is a bilingual college preparatory school educating over 1600 local and international students. With a very active parent community, AS Guatemala is proud that generations of families continue sending their children and grandchildren to the school with upwards of 35 percent of their students coming from legacy families. They realized their bulletin board style website needed to be upgraded, and with tuition the primary source of funding, the focus of their redesign was to drive admissions. In working with their Finalsite deployment team, they were able to craft a new website that matches their strategic goals. From the engaging homepage video, to stories showcasing meaningful lives, to an infographic featuring successful outcomes, prospective families are inspired to learn more.