Often, districts use their websites as a simple way to inform their community. However, Minnetonka Public Schools was one of the first districts we worked with who took a marketing-first approach to their website, with the goal of selling the Minnetonka brand, community value, and academic excellence. With 10 schools, as well as numerous community programs for youth and adults, Minnetonka Public Schools boasts a modest-sized district in Minnetonka, Minnesota. When you visit their site, you're greeted with high quality images, an infographic, and an engaging social media mash-up that pulls in the latest content shared by the district. The utility navigation provides quick and easy access to important community links, such as the portal login — ensuring that current families are still given the necessary attention on the new site.