Rowan-Salisbury School System is a large school district in Salisbury, North Carolina educating nearly 20,000 students across 35 schools. With an Apple device 1:1 program and an academic program that fosters growth and success, Rowan-Salisbury is a district on the cutting edge — and they needed a website to prove that in an increasingly competitive marketplace. Rowan-Salisbury School System took home an award for their district’s website in 2018. The district’s website was awarded Gold in the NCSPRA (the North Carolina Chapter for NSPRA) annual awards in the Digital Engagement Category. According to Mark Steelman, the district’s webmaster at the time of the website redesign, the new, award-winning website came from a need to control their brand and message.
“Public schools are facing more funding issues and more competition, which means our website is more important than ever. We felt we needed to take more control of our own image. We are an amazing district, and we wanted to do a better job of communicating that,” he said.
Keeping that in mind, the district put an emphasis on marketing the accomplishments of the district. Their new website features an infographic, news highlights, and section focused on alumni accomplishments — all intended to reinforce the positive aspects of the district.