The Western Academy of Beijing is a leading non-profit, independent IB World School in China. This school is home to over 1,400 students from over 50 countries. This award-winning website uses best practices throughout, and from the moment a visitor lands on the homepage, they are taken on an amazing journey. The focus was narrowed to be outward facing for admissions, marketing, advancement with the main navigation including action words like "Learn, Discover and Apply." The site showcases engaging content that utilizes bold, vibrant images to tell their unique story not only on the homepage but on interiors pages as well. The iconic colored squares used throughout the site in both static and parallax effect are inspired by the "11 Reasons to Come to WAB" and reflect the school colors, logo and web experience and are integrated throughout the site, providing unique connectivity.