American Embassy School of New Delhi

The scrolling homepage with hero videos, colorful graphics, and interactive elements draws in site visitors and encourages them to learn more. The core messaging:  international community, joyful pursuit of excellence, strengths at a glance, and reasons to believe tell their story succinctly through words and images.  First impressions matter, and this website excels.

Show don't tell. This interactive infographic highlights their key selling points: diversity in their student body and faculty, their rich extra-curricular activities, and student successes and further drives visitors deeper into the site to learn more.

When prospective families land on the admissions page, they quickly learn the school's values and are provided with key information to learn more about AES, the divisions, the admissions process and key contact information. The well-organized page gives visitors a one-stop shop to all of the admissions information they need. 

With students from around the world, AES understands that prospective families cannot always visit before enrolling. Therefore, the 360 degree campus map on the website is critical for AES' recruitment strategy. Open spaces, classrooms and resources, beautiful trees, and sports fields show that a school in the heart of a large city, are all possible and inviting.  It's another great example of showing, not telling!

Your website footer - does anyone even read it? Yes! A good footer helps frame the page while providing key information that users want quick access to. From about, to tuition, social media and maps, this international school website's footer is strategic and well thought out.