International School of Beijing
An International School Serving 1,800 Students from 50 Countries
The International School of Bejing (ISB) is home to a vibrant and diverse community of approximately 1,800 students representing around 50 countries. Research-based programs, high-quality teaching, and outstanding and ever-improving facilities enable students at ISB to be prepared for success in a world that keeps changing at a breathtaking pace.
ISB's best-in-class website makes user engagement effortless. Stunning photography, intuitive scrolling and animations are key features that tell a story of a vibrant and diverse school community located just outside of downtown Beijing.
ISB emphasizes its focus on all aspects of student health and well-being with a circle stating "Whole Child" and four image boxes: Physical, Intellectual, Social and Emotional. Each box in the design links to an interior page where visitors can learn more.
This customized testimonial design allows ISB to feature successful alumni on its homepage to both advocate for the school and show prospective families what the outcome of an ISB education can look like!
ISB's infographics are captivating, to-the-point, and easy-to-digest, allowing the school to convey information to visitors without making them work for it. The colorful photography adds a joyful mood to the panel, where users can scroll horizontally to see other impressive numbers.
An interactive map gives prospective students a feel for the campus — especially important for prospective families coming from abroad who may not be able to visit in person.
Icons convey key aspects of the international school's 32-acre campus in a visually-appealing layout.
The website's interior pages are just as engaging as the stunning homepage—proof that school-to-home communications doesn't have to be boring. The page design features a full-width image with a call-to-action button, encouraging visitors to engage further by watching a video.
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