King's School in Macclesfield
An Independent Day School for Boys and Girls from 3-18
King's School is an independent day school in Cheshire for students aged 3-18. Founded in 1502, King's has an incredible history to share — which shines on their colorful, mobile-friendly website.
King's chose a Theme Plus website design which saved them both time and money. The homepage conveys the school's value promise with bright photography, infographics, social media integration and calls-to-action segmented by school. The admissions team can easily engage prospective families in each age of its three groups using the website's C.O.P.E (Create Once, Publish Everywhere) functionality and an array of layouts. Cohesive branding and colors give the entire website a "King's" feel. Check out the notable features below!
King's navigation is simplified and easy to follow, with tiered navigation and strategic use of color. Photos and descriptions in the drop-down menu help to draw attention to desired pages, and give the overall design an extra school-brand boost!
Callout Boxes and Infographics
The homepage features two callouts to King's most important pages, Admissions and Academics, which helps drive traffic and encourage prospective families to explore more. Infographics with bright red numbers convey key school facts at-a-glance and reinforce the school's brand.
Admissions Landing Page
King's admissions team does a great job conveying key information in an easy-to-read format. Upcoming open days and other admissions events are automatically populated on the page using Calendar Manager. Parent testimonials stand out next to the fees and bursaries to remind visitors of the school's value, and bold calls-to-action encourage them to enquire and apply.
Interior Page Layouts
King's showcases its robust Duke of Edinburgh programme using custom banners, accordions with drop-down information, and a side bar with links to more detailed pages for each level of the programme. Relevant social media posts are pulled onto the page using Finalsite Feeds.
With over five centuries to its name, King's School has a large group of alumni to engage with and celebrate. The alumni section offers a one-stop-shop for alumni to get involved, donate, and support other alumni. A gallery of notable alumni conveys the school's value to prospective families — who can see what is possible with a King's education!
"Our History" Page
Kings and queens, war and peace, Shakespeare and a visit from royalty... King's School's history could fill a novel! The website breaks up the content with headers and accordions by topic, making it easy for visitors to explore the school's history by time period.
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