individuals in workshops

Digital Marketing Workshops

Gain new skills for improving your school's digital marketing strategies at our free workshops.

 

Take your school's website and marketing to the next level at a free Digital Marketing Workshop.

Join ABSA along with Finalsite, the leader provider of school websites globally, at a free workshop.  During this professional development workshop you will learn marketing strategy, the latest best practices and innovations in inbound marketing, web design, admissions, communications and more.  Join us from 9 - 12  to update your skills while also networking with other area school professionals.

Workshops will be held:

  • 14 August in Adelaide, Prince Alfred College
  • 15 August in Brisbane, St Peters Lutheran College
  • 16 August in Sydney, St Ignatius College, Riverview

Registration and coffee at 8:30 and we will start at 9 am and end at noon.

Workshops are free.

Agenda

Current Web Trends for Schools

We know we need to be mobile-friendly and Social Media is a must. But let's dive a bit deeper into current web trends as it pertains to schools. Using examples from schools like yours as well as current research, we’ll highlight web trends such as the growth of Search Engine Marketing, the rise of Website Accessibility, Page Personalization by user demographics, Inbound Marketing strategies and much more!

Marketing to Millennials

Marketing to millennial parents is different from marketing to any other generation, and it is essential that you adapt your marketing strategies to effectively reach them where they are. Let’s discover some important truths to consider as you build your marketing plan.

Put Your Website to the Test

An update to the ever-popular 7-second test session, this interactive discussion will help you tie your online content and overall design to your school’s unique marketing/brand. We’ll ask for volunteers for our group brainstorming as well.

a man and a woman talking and smiling at a finalsite training event

Network with Like-Minded Professionals

Workshops offer plenty of time to networking, problem-solving and learning with other professionals in your area.

a table of finalsite training attendees participating in a presentation on their laptops with american flag in the background

Gain Knowledge to Improve Your Workflows and Strategies

Hosted by our talented and informed marketing experts, you'll head back to campus with new skills and strategies for SEO, social media, your website, and more!

finalsite employee working with a finalsite client on a laptop laughing smiling broadly

Free of Fluff. Free of Charge.

While our workshops are free of charge, we provide high-quality content and strategies professionals of all skill levels can implement across all website platforms, meaning we encourage non-Finalsite users to join us.

BY THE NUMBERS

39

Cities and Schools Visited in 2018

800+

Workshop Attendees in 2018

764

Best practices and strategies shared

7

Countries Hosting Workshops