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School Marketing Day | Asia, Australia & Pacific
21 May 2020

Join Us for A Full Day of Digital Marketing Strategies for Schools

As we navigate these uncharted waters together, one thing is for certain: parents care deeply about their children's education. And that means that how you communicate your school's value — and how your school is perceived — matter more than ever before.

Finalsite's School Marketing Day is a FREE virtual day of sessions, inspiration, and hands-on learning to give you concrete strategies and new ideas to tackle your school's digital marketing and communications efforts with confidence.

This session will begin at 7 AM China Standard Time (GMT+8). Please access this time zone converter to determine the time in your location.  If your location is not listed, you can add it at the bottom of the list!


Why Attend School Marketing Day?

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Learn the best digital marketing strategies for schools.

We're pulling together a group of thought-leaders and subject matter experts to provide you with tips, strategies, and inspiration for your school's digital marketing.

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Get hands-on, the social distancing way.

Sessions for School Marketing Day will come with corresponding worksheets and resources for you to develop your digital marketing strategy in real time!

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Feel inspired, motivated, and ready for what comes next.

We know that you and your community are being challenged every day. As you look ahead, we want you to feel ready and equipped to make sure your school's online presence is where it needs to be.

What School Marketing Day Attendees are Saying...

"School Marketing Day sponsored by Finalsite proved timely for schools changed by the current state of affairs in the world. The foresight and expert guidance from the webinar to equip and enhance the digital presence through marketing and distance learning is invaluable."

D. Small, Christian Heritage Academy in USA

"As always, Finalsite [events] provide up-to-date and practical resources and ideas which can be taken and immediately applied in school."

Richard Bampfylde, Brummana High School in Lebanon

"Finalsite has the best collection of experienced, relatable, and innovative school marketers. I always look forward to their conferences."

Tricia Xavier, The Gooden School in USA

"I can't say enough about my conference experience! I am still full of excitement about it. The entire day was so great and organized so well that I actually felt that I was there in person. The speakers and their presentations were informative and full of great tips. It was flawless!"

Jackie Cleaves, Island Catholic Schools in British Columbia

"Finalsite's virtual conference was a tremendously successful event. From filling the short-term needs created by the COVID-19 crisis to providing valuable insights and information for use now and in the future, the event was one of the most impactful I have been to, either virtual or in person."

Kevin Altieri

"Finalsite's School Marketing Day was an amazing example of high-quality, engaging professional development. Presenters were top-notch, providing content I will be able to put to use at my school immediately. This was truly a bright spot amidst my time working from home during the COVID-19 pandemic."

Noel Dietrich, Wilmington Montessori School USA

"The class was a good way to examine what we have in terms of website and marketing and helped us look more critically in what needs improvement."

Janet Reynoldson, Arbor School of Arts and Sciences

"I really enjoyed the informational approach and was able to connect the topics back to ways that we use/intend to use Finalsite in the future."

Mallory Munro, St. Mark's School

"I thought the workshop was extremely helpful and engaging. It discussed a ton of information, but timed in a manner so attendees could keep up and digest all the material easily."

Cara Mastrilli, Dexter Southfield School

"I thought the event was very helpful! Hearing what others are facing at their schools and solutions they've implemented was helpful for a single-person department like me. It was also great hearing about the latest developments from Finalsite. It got me thinking about how I can use the features in my work."

Becky Partida-Perry, St. Thomas Episcopal School

"We often get stuck in a routine at our schools, so coming to FinalsiteU was reinvigorating because I was able to see so much new information shared by creative and enthusiastic people. I came away from the conference with a new appreciation for what I'm able to accomplish every day in my position, as well as many new ideas that I can't wait to incorporate into my job."

Patrick Scott, Maret School

"There is always so many wonderful sessions offered at FSU, it's so hard to choose! What an amazing opportunity to learn new things and meet so many wonderful people who are experiencing similar challenges. Sharing stories--the good, the bad, and the ugly--is always fun with people who understand EXACTLY where you are coming from!"

Dawn Chmura, Rectory School

"I appreciated the opportunity to network with fellow Finalsite users and have multiple opportunities to learn from the talented Finalsite team. Finalsite gets an A+ for customer support!"

Deborah Higgins, De Smet Jesuit High School

"I walked away from FinalsiteU with so many ideas on how to improve our school's web site and marketing that I'm going to be incredibly busy implementing them for quite some time. My enthusiasm for these changes is contagious and my team is on board and helping me roll out as many new ideas as we can!"

Jacquelynn Conger, St. Pius X High School

"FinalsiteU continues to be the best conference I've attended for school communications professionals. They are industry leaders in trends, marketing, and design. This is the type of conference you leave feeling energized, excited, and engaged. I couldn't wait to get back and share ideas and things I'd learned with my colleagues."

Katie Wahal, New Garden Friends School

"FinalsiteU provides a wealth of information and instruction on using Composer and building an incredible, interactive, engaging website. I came back to my office ready to get to work on redesigning our website using all the new features and tools available to us. I can't say enough about the support and advice we receive from Finalsite. They truly care about providing a great product, and making sure their clients are happy. That's what I value most about Finalsite - their people and their dedication to their clients."

Karen Grazia, The Harvey School

"Coming to FinalsiteU gives me time to think strategically about our online presence and website marketing. I love getting new ideas and meeting fellow website admins. Meeting the staff from Finalsite is also an added bonus! I always leave feeling like I've made new friends!"

Danielle Ballantine, The Academy of the Holy Cross

"I loved having the opportunity to connect with folks who are in similar roles. It's helpful to have a platform to share our struggles and successes, and get a sense of how we can help each other as we navigate similar situations."

Louisa Frick, Public Prep Network

"I would highly recommend this conference to anyone that would like to know how to use social media more effectively. It was great to network with other schools and learn more about what's working or not working for them."

Jess Baker, The Gunnery - Mr. Gunn's School

"The presentations were well done, content rich, and entertaining. The presenters—from Finalsite and participating schools—did an excellent job sharing messages about managing the very complex world of social media."

Cheryl Fleming, Sanford School

"Wonderful opportunity to dedicate time to the tools. Keegan and Sam did a wonderful job presenting. Appreciate the chance to do this closer to home, too!"

Beth Caldwell, Chiaravalle Montessori

"Keegan and Sam were an outstanding team. They presented in an energetic and positive attitude. When asked a question, they were incredibly knowledgeable and helpful to everyone in the room."

Trent Begeman, Gibraltar School District

"The perfect balance of knowledge, humor, and strategic information. Many thanks to all the presenters!"

Rebecca Toon, Ridgefield Academy

"I found the workshop to be very helpful. I made some immediate improvements to our website based on what I learned."

Chrissy Sinclair, Soundview School

"The workshop was very informative. I feel like I learned a lot and received some great advice and action steps to begin improving our school's online strategies."

Molly Farmer, North County Christian School

"The presentations were outstanding — well organized and filled with a good mix of general advice and specific examples."

Dave Porreca, Elmwood Park Community Unit School District 401

"Finalsite Prep was such a great experience! I felt like I learned so much and can't wait to translate that to our website."

Amelia Iverson, Walnut Hill School for Arts

"I am just getting started with Composer and this event was very helpful. It was great to meet everyone and I am looking forward to more training sessions in the future!"

Siobhan Battista, The Gilbert School

"The experience being at the office for Finalsite Prep helped us see the culture of the organization."

Shannon Marshall, Wayne Finger Lakes BOCES-School

"Prep was immensely helpful! I was able to put the training to use immediately (before even leaving the class!) and I'm confident that I can use what I learned to make Pingree's site better than ever."

Leah Hancock, Pingree School

"The training was extremely beneficial and I learned so much. The staff is engaging and answered so many of my questions."

Lindsey Principe, Billings Public Schools

"I felt I didn't have to be a specialist in order to understand what was needed to improve our website. I came back to work with new ways to improve our site."

Gloria Sanchez, Victoria School

"Loved it! It was great meeting the Finalsite team and connecting with local school team members, too. I always get a golden nugget from your workshops."

Trisha Flassing, Latin School of Chicago


"A must-do for all independent schools! This workshop covers all the fundamentals of social media marketing perfectly dialed into our industry."

Jess Thibault, Sage Ridge School

"#SchoolsGetSocial is an excellent resource for social media professionals working in schools. The presenters are extremely knowledgeable about social media trends across the nation, and are interested in helping individual schools advance their missions."

Jonathan Allen, Junipero Serra High School

"My experience at the Public School User Conference gave me a better overall understanding of how Finalsite can help me improve my communication efforts at my district. The information presented was relevant, interesting and helpful as we continue to improve our website and overall online presence!"

Pat Halloway, Dalton Public Schools

"The conference was great and I enjoyed the sessions. It is great to have a conference focused the issues and modules that most impact public schools!"

Jason Michael, Lower Merion School District

School Marketing Day Agenda

COVID-19 has changed everything. So, we carefully crafted School Marketing Day's agenda to provide you with fresh ideas, inspiration and strategies for every stage of the inbound marketing funnel: attract; recruit and convert; retain and delight. With two tracks, there are more than 13 sessions to choose from, we'll be sharing hundreds of effective strategies and new ideas to make your marketing strategy better than ever! (And don't worry, all sessions are being recorded.)

School Marketing Day Details

Time: The day will run from 7:00 AM - 1:30 PM China Standard Time. There will be closing remarks and giveaways from 12:30PM followed by a virtual lunch for those who want to ask questions and network with other attendees!


Please access this time zone converter to determine the time in your location.


Cost: Registration for this full-day event is free.


Who Should Attend: This event is open to all school professionals around the globe working in marketing, communications, admissions/enrolment/registars, and development. You do not need to be a Finalsite client to attend.


Recording and Resources: School Marketing Day will be recorded in its entirety. Registrants will be provided access to all recordings and resources the following week.

School Marketing Day is Sponsored by Eye Film:

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School Marketing Day may be over, but you can still access the resources! Access the resources by filling out the form below.

School Marketing Day Presenters

We've pulled together a group of inspiring, knowledgeable experts to help you improve your digital marketing and communications efforts in light of COVID-19.

Jon Moser

Jon Moser
Founder & CEO, Finalsite

image of Charlie from Eye Film

Charlie Gauvain
Manager Director, Eye Film

George Marshall
Digital Marketing Officer, SSIS


Katie Rigney-Zimmermann
Marketing and Admissions Director, SSIS

red abbott

Red Abbott
Manager of Consulting Services, Finalsite

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Mia Charette (Major)
Director of Demand Generation, Finalsite

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Kristen Doverspike
Inbound Marketing Manager, Finalsite

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Max Eisl
Director of Sales International, Finalsite

Meredith Kaplan Headshot

Meredith Kaplan
Head of International Client Success, Finalsite

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Angelo Otterbein
Chief Innovation Officer, Finalsite

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Tracy Tigchelaar
Lead Finalsite Advantage Consultant, Finalsite

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Manny Vargas
Senior Designer, Finalsite

Pam Wallace
Client Success Manager, Finalsite


Together, we'll make the comeback be bigger than the setback.