Schools Get Social
A Social Media Workshop with strategies for schools PROFESSIONALS.
One Day. 10 Sessions. Hundreds of tips, strategies and success stories about social media. All for just $199.
Join our team of social media #experts and leading independent schools for a one-day workshop that will cover everything schools need to know about taking their social media strategy to the next level.
Wednesday, October 4
8:30AM - 4:00PM
Finalsite HQ | Glastonbury CT
" This workshop was inspirational. I walked away very excited to take everything I've learned and apply it to practice."
Thandi Edwards, Public Prep Network
Tuesday, October 10
8:30AM - 4:00PM
Woodland School | Portola Valley, CA
" I learned so much and met some amazing individuals that are doing great things on social media. "
Christine Cahill, The Harvey School
Master Social Media Marketing This Year!
How many hashtags should you use? What's the best platform for sharing photos and video? How often should you tweet? We'll tell you!
During this workshop you will learn how to:
- Launch and manage a successful presence on Twitter, LinkedIn, Instagram and Facebook
- Stretch your ad dollars with smarter social ads
- Generate more website traffic from social media
- Optimize your presence on each network by posting the right content at the right time
- And SO much more!
Learn From Schools Like Yours
We're bringing in the social media experts from local schools to share their strategies for social media success on Facebook, Instagram, Twitter, LinkedIn and Snapchat.
8:30-9:00AM | Breakfast, Registration, General Networking
9:00-9:30 | Welcome & The State of Social Media // Rob DiMartino
9:35-9:55 | Facebook: Beating Algorithms to Earn Engagement // Mia Major
10:00-10:25 | The Evolution of Twitter: How Schools Can Use the “Customer Service” Platform to Improve School-to-Home Communications // Tim McDonough
10:40-11:00 | Social Media Content Strategy with Avon Old Farms // Kristen Kerwin
11:10-11:30 | Social Media Ad Workflow: When, Where, and How to Run them Effectively Without Wasting Your Ad Dollars // Red Abbott
11:35-11:55| Influencer Marketing: How Choate Uses Students, Faculty, and Alumni to Drive Enrollment and Retention // Sarah Gordon, Choate Rosemary Hall
Noon - 1 | LUNCH
1:00-1:20 | Curating Authentic Content with Finalsite Feeds // Alex Wack
1:30-1:50 |10 Instagram Strategies for Engagement and Growth // Tim McDonough
2:00-2:20 |Implementing a Successful Social Video Strategy // Mia
2:40-3:00 | Social Media Review Management - Why Care and What to Do // Red
3:10-3:30 | Help! Why Don’t My Social Media Ads Work? // Red
3:30 - 4:00 | OPEN SOCIAL MEDIA Q&A
8:30 - 9:00 AM | Breakfast, Registration, General Networking
9:00 - 9:30 AM | Welcome & The State of Social Media | Red Abbott
9:35 - 9:55 AM | Social Media Content Strategy | Mia Major
10:00 - 10:25 AM | Making Your Social Live Stream Profitable | Sean Lawhon, St. Ignatius College Preparatory School
10:25 - 10:40 AM | BREAK
10:40 - 11:00 AM | Facebook: Beating Algorithms to Earn Engagement | Mia Major
11:10 - 11:30 AM | 10 Tips for Driving Instagram Engagement and Success | Mia Major
11:35 - 11:55 AM | The Evolution of Twitter: How Schools Can Use the “Customer Service” Platform to Improve School-to-Home Communications | Mia Major
NOON - 1:00 PM | LUNCH
1:00 - 1:20 PM | Social Media Ad Workflow: When, Where, and How to Run them Effectively Without Wasting Your Ad Dollars | Red Abbott
1:30 - 1:50 PM | Creating a Successful Social Media Marketing Strategy With a One-Person Shop | Bethany Silvestri, Woodland School
2:00 - 2:20 PM | Help! Why Don’t My Social Media Ads Work? | Red Abbott
2:20 - 2:40 PM | BREAK
2:40 - 3:00 PM | The Power of Social Influencers: How to Use Your Students, Faculty, and Alumni to Drive Enrollment and Retention | Mia Major
3:10 - 3:30 PM | Social Media Review Management | Red Abbott
3:30 - 4:00 PM | OPEN SOCIAL MEDIA Q&A
Sarah Gordon is Assistant Director of Communications for Web & Social Media at Choate Rosemary Hall. With an extensive background in print and web design, she turned her focus to social media while employed at Yale University as an interactive advertising tool. At Choate, she is developing innovative and creative path with the school’s social media plan.
Kristen has worked in the Marketing and Communications field at New England private schools for the past six years, most recently at Avon Old Farms. She's helped launch a platinum-award winning website; embarked on a new blogging adventure; created a sustainable student-run digital storytelling class; and more.