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#SchoolsGetSocial Virtual Social Media Workshop

One Day. Eight Sessions. Dozens of Valuable Strategies for an Unbeatable Social Media Strategy. All for $199.

#SchoolsGetSocial is the education industry's only workshop dedicated to educating school professionals on the latest in social media — and for the first time, we're hosting it virtually, so that you can join us from anywhere in the world. 

With eight fast-paced, targeted sessions geared towards the unique needs of the school community, #SchoolsGetSocial will provide you with new ideas and proven tactics for building a social media presence that attracts and engages all generations — from Gen Z to the Silent Generation!

What to Expect

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The Latest Strategies for Every Social Media Network

Don't worry — we won't leave you hanging. #SchoolsGetSocial provides strategies for social media networks used most by school marketers, including Facebook, Instagram, Twitter, YouTube, and even SnapChat. And because our team lives and breathes social, we'll make sure you learn the latest strategies you should be using.

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All the Perks of an In-Person Workshop, Without the Travel

At least here in Connecticut, January travel can be iffy. Join us as we strategize in slippers from the comfort of your home or office. Rain, snow, sleet or shine, this virtual workshop will take place! Plus, no need to sit in traffic. We'll take time to answer your questions, and provide access to an exclusive Facebook group where members can collaborate!

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Great Ideas and Actionable Tactics

You have a lot on your to-do list — and social media is just one of them. We won't bog you down with aspirational ideas. This workshop will give you real strategies you can implement right away that will make a difference.

What Past Attendees Have to Say

"I would highly recommend this conference to anyone that would like to know how to use social media more effectively. It was great to network with other schools and learn more about what's working or not working for them."

Jess Baker, The Gunnery - Mr. Gunn's School

"The presentations were well done, content rich, and entertaining. The presenters—from Finalsite and participating schools—did an excellent job sharing messages about managing the very complex world of social media."

Cheryl Fleming, Sanford School

"A must-do for all independent schools! This workshop covers all the fundamentals of social media marketing perfectly dialed into our industry."

Jess Thibault, Sage Ridge School

"#SchoolsGetSocial is an excellent resource for social media professionals working in schools. The presenters are extremely knowledgeable about social media trends across the nation, and are interested in helping individual schools advance their missions."

Jonathan Allen, Junipero Serra High School


What Does Your Social Media Say About You School's Brand? With InspirED School Marketers

Is your school's social media presence a true reflection of your brand? Hear from branding expert and Master Electrician at InspirED School Marketers, Liza Fisher Norman, on how to ensure the  colors, logos, photography and videography choices used on social media are a true extension of your brand.

Creating Compelling Social Media Ads That Drive Enrollment with Karley Ice

Want to get more website traffic and conversions from your social media ads? Hear from members of our consulting team on what makes a clickable social media ad on Twitter, Facebook and LinkedIn, and what website landing pages you should be driving them to.

How Schools Use Instagram to Tell Visually Compelling Stories with Mia Major

Instagram is the most popular social media platform among Millennials and Gen Z: two of your biggest audiences. Learn how to utilize the platform's various visual storytelling elements to share a compelling story that resonates with prospective and current families, and alumni.

How to Use Facebook Groups to Build a Highly Engaged School Community with Mia Major

Learn how Facebook Groups can help you beat Facebook's algorithms, ensure your content reaches the right people at the right time, and build a personalized and connected community experience.

Unleashing Twitter's Marketing Power: 5 Insider Tips with Brendan Schneider

While Twitter might seem like a dying social media network, it's more alive than ever before — especially among Gen Z. Learn five easy and effective strategies for making the most of Twitter's marketing power.

Social Content Strategy: How to Get People to Consume Your Content in a Noisy World with Darrian McClellan

When should you post where? And how often? How many hashtags should you use? And how many characters? Learn the latest best practices for social media content strategy across all platforms. We'll include a take-home cheat sheet for your reference, too!

7 Ways to Boost Engagement and Build Community with Social Video

The future of all marketing is video — especially on social media. Learn seven tried-and-true ways that video boosts engagement on social media, the platforms you absolutely need to be using, why live video matters, and YouTube best practices.

How to Manage Your Online Review Presence to Increase Inquiries with Red Abbott

Your audience depends on reviews for every decision they make, from what cookware to buy on Amazon, to where their child goes to school school. Hear from our team of Internet marketers on how you can increase inquiries by appropriately managing your online reviews across social platforms.

*Social media is constantly changing, which means sessions are subject to change too.

This Year's Presenters

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Mia Charette (Major)
Content Marketing Manager at Finalsite
12+ Years Social Media Marketing Experience
6+ Years School Marketing Experience


As Finalsite's Content Marketing Manager, Mia oversees digital content strategy across email, the website, and social media. However, Mia's experience with social media marketing stems back to 2007 — before social media marketing came into full swing. Looking to help her mom's new small business take off, she a Facebook account for her mom's business, and began posting content and coupons. The business took off! Since then, Mia has managed a variety of social media accounts and is an expert in content strategy.

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Karley Ice
Social Media Consultant at Finalsite
4+ Years Social Media Marketing Experience
3+ Years School Marketing Experience


Karley is a social media consultant specializing in social analytics, data analysis, and paid social advertising. As a social strategist who loves data as much as content creation, she drives success by understanding the goals of each school to create and execute strategies and uses data along the way to analyze performance and produce results.

red abbott

Red Abbott
Manager of Consulting Services at Finalsite
9+ Years Social Media Marketing Experience
15+ Years School Marketing Experience


Red leads Finalsite’s team of consultants who help its clients with increasingly critical sources of new connections: organic search engine visibility, online ads, and social media. Red has a long history with independent schools as: an alumnus, a former teacher (and dorm parent, and coach, and advisor, and…), and a current parent. He is passionate about making the benefits he gained available to all, so his role assisting you to reach more families online is a natural fit. Throw in his engineering degree and a master’s in school leadership, and you’ll see right away why clients say Red “gets them” when they discuss marketing strategy. Red loves to hear about the challenges schools are facing and what creative solutions they are coming up with in response.

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Brendan Schneider
Director of Advancement at Sewickley Academy
Founder & President of SchneiderB Media
9+ Years Social Media Marketing Experience
20+ Years School Marketing Experience


Brendan Schneider is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. Brendan presents and consults on inbound marketing, social media, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his schneiderb.fm podcast, his SchneiderB Virtual Conferences, he continues to advance the abilities of the independent school admission, communication, and marketing professional.

Liza Fisher Norman
Master Electrician at InspirED School Marketers
9+ Years Social Media Marketing Experience
28+ Years School Marketing Experience


As principal of Turnaround Marketing Communications, Liza realized that school marketing administrators needed a community to call their own. With her partner, Rob, and she launched InspirED School Marketers, a free, online professional development resource and community for professionals in private school marketing and communications that delivers brilliant ideas and brain food to make their jobs easier.

darrian mcclellan

Darrian McClellan
Social Media Consultant at Finalsite
3+ Years Social Media Marketing Experience
3+ Years School Marketing Experience


Darrian McClellan is a Social Media Analyst with the Finalsite Consulting Services team. For more than 3 years, Darrian has helped schools build and execute social media advertising strategies that help support their ongoing admissions and marketing efforts.

*We're looking for the most experienced school marketers to speak on these topics, so we're still adding speakers to our line-up!

Virtual Workshop Details

#SchoolsGetSocial is a one-day virtual workshop for school professionals looking to take their social media strategy to the next level and is ideal for all departments and skill levels. Sessions will cover strategies for paid and organic reach.

Date: Friday, January 17

Time: 10AM - 3PM EST

Cost: $199



Will the recordings be available afterwards?

Yes! All of the sessions will be recorded and sent to registrants afterwards. So, if you have conflicts with your schedule, or the session times don't work perfectly in your time zone, you will still have access to all session content afterwards.

Who should attend?

Any individual working at an independent school, public school district, international school, college, or university can benefit from the strategies shared during #SchoolsGetSocial. You do not need to be a Finalsite client to attend.

What time zone does this take place in?

#SchoolsGetSocial will be held from 10AM-3PM EST (Eastern Standard Time). We recommend using this free time zone converter to determine what time that is where you live.

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