Red leads Finalsite’s team of consultants who help its clients with increasingly critical sources of new connections: organic search engine visibility, online ads, and social media. Red has a long history with independent schools as: an alumnus, a former teacher (and dorm parent, and coach, and advisor, and…), and a current parent. He is passionate about making the benefits he gained available to all, so his role assisting you to reach more families online is a natural fit. Throw in his engineering degree and a master’s in school leadership, and you’ll see right away why clients say Red “gets them” when they discuss marketing strategy. Red loves to hear about the challenges schools are facing and what creative solutions they are coming up with in response.