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#SchoolsGetSocial Virtual Social Media Workshop

One Day. Eight Sessions. Dozens of Valuable Strategies for an Unbeatable Social Media Strategy.

#SchoolsGetSocial is the education industry's only workshop dedicated to educating school professionals on the latest in social media — and for the first time, we're hosting it virtually, so that you can join us from anywhere in the world. 

With eight fast-paced, targeted sessions geared towards the unique needs of the school community, #SchoolsGetSocial will provide you with new ideas and proven tactics for building a social media presence that attracts and engages all generations — from Gen Z to the Silent Generation!

What to Expect

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The Latest Strategies for Every Social Media Network

Don't worry — we won't leave you hanging. #SchoolsGetSocial provides strategies for social media networks used most by school marketers, including Facebook, Instagram, Twitter, YouTube, and even SnapChat. And because our team lives and breathes social, we'll make sure you learn the latest strategies you should be using.

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All the Perks of an In-Person Workshop, Without the Travel

At least here in Connecticut, January travel can be iffy. Join us as we strategize in slippers from the comfort of your home or office. Rain, snow, sleet or shine, this virtual workshop will take place! Plus, no need to sit in traffic. We'll take time to answer your questions, and provide access to an exclusive Facebook group where members can collaborate!

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Great Ideas and Actionable Tactics

You have a lot on your to-do list — and social media is just one of them. We won't bog you down with aspirational ideas. This workshop will give you real strategies you can implement right away that will make a difference.

What Past Attendees Have to Say

"I would highly recommend this conference to anyone that would like to know how to use social media more effectively. It was great to network with other schools and learn more about what's working or not working for them."

Jess Baker, The Gunnery - Mr. Gunn's School

"The presentations were well done, content rich, and entertaining. The presenters—from Finalsite and participating schools—did an excellent job sharing messages about managing the very complex world of social media."

Cheryl Fleming, Sanford School

"A must-do for all independent schools! This workshop covers all the fundamentals of social media marketing perfectly dialed into our industry."

Jess Thibault, Sage Ridge School

"#SchoolsGetSocial is an excellent resource for social media professionals working in schools. The presenters are extremely knowledgeable about social media trends across the nation, and are interested in helping individual schools advance their missions."

Jonathan Allen, Junipero Serra High School


*Social media is constantly changing, which means sessions are subject to change too.

This Year's Presenters

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Mia Charette (Major)
Content Marketing Manager at Finalsite
12+ Years Social Media Marketing Experience
6+ Years School Marketing Experience

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Red Abbott
Manager of Consulting Services at Finalsite
9+ Years Social Media Marketing Experience
15+ Years School Marketing Experience

Liza Fisher Norman
Master Electrician at InspirED School Marketers
9+ Years Social Media Marketing Experience
28+ Years School Marketing Experience

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Karley Ice
Social Media Consultant at Finalsite
4+ Years Social Media Marketing Experience
3+ Years School Marketing Experience

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Brendan Schneider
Founder & President of SchneiderB Media
9+ Years Social Media Marketing Experience
20+ Years School Marketing Experience

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Darrian McClellan
Social Media Consultant at Finalsite
3+ Years Social Media Marketing Experience
3+ Years School Marketing Experience

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Kristen Doverspike
Inbound Marketing Manager at Finalsite
5+ Years Social Media Marketing Experience
2+ Years School Marketing Experience

*We're looking for the most experienced school marketers to speak on these topics, so we're still adding speakers to our line-up!

#SchoolsGetSocial Workshop Details

#SchoolsGetSocial is a one-day virtual workshop for school professionals looking to take their social media strategy to the next level and is ideal for all departments and skill levels. Sessions will cover strategies for paid and organic reach. This event happened on Friday, January 17 from 10AM-3PM EST. If you'd like to access the video recordings and additional resources from the event, you can purchase them for $249.