Web Strategy Workshops

Gain new skills for improving your school's digital marketing strategies at our free, one-day workshops.


Take your school's website and marketing to the next level at a free Web Strategy Workshop.

Join us around the world this fall at a free workshop on marketing strategy, the latest best practices and innovations in inbound marketing, web design, admissions, communications and more.

Workshops by the Numbers

17

Cities and schools visited

400+

WORKSHOP ATTENDEES

764

TIPS AND BEST PRACTICES SHARED

9

COUNTRIES HOSTED WORKSHOPS

Why Go?

More than 400 school professionals agree: a Web Strategy Workshop is a must-attend event!


NETWORK WITH LIKE-MINDED PROFESSIONALS.

Workshops offer plenty of time to networking, problem-solving and learning with other professionals in your area.

GAIN NEW KNOWLEDGE TO IMPROVE YOUR STRATEGIES.

Hosted by our talented and informed marketing experts, you'll head back to campus with new skills and strategies for SEO, social media, your website, and more!

FREE OF CHARGE. FREE OF FLUFF.

While our workshops are free of charge, we provide high-quality content and strategies professionals of all skill levels can implement across all website platforms, meaning we encourage non-Finalsite users to join us.

I thought the workshop was very informative and well thought out. Each presenter added significant value to my day to day website needs.

CAROL KENNARD
NOTRE DAME ACADEMY


Loved it! It was great meeting the Finalsite team and connecting with local school team members, too. I always get a golden nugget from your workshops.TRISHA FLASSING
LATIN SCHOOL OF CHICAGO
The workshop helped me to reassess what we have been doing and motivated me to take some small steps that will help our website and marketing efforts. ELIZABETH CURTIS
TRINITY-PAWLING SCHOOL


I felt I didn't have to be specialist in order to understand what was needed to improve our website. I came back to work with new ways to improve our site.

GLORIA SANCHEZ
VICTORIA SCHOOL

Digital Marketing Workshop for Higher Ed

Join us with Up&Up at Lenoir-Rhyne University in Hickory, NC for a full day of digital marketing strategy, exclusively for higher ed marketers.

Learn More & Register

Upcoming Workshops

USA - INDEPENDENT/DISTRICTS

WEB STRATEGY WORKSHOP DALLAS, TX
-
Bishop Dunne Catholic School
Fall 2017 ACAAP Conference
Worcester, MA
WEB STRATEGY WORKSHOP BALTIMORE, MD
-
The Odyssey School
WEB STRATEGY WORKSHOP ATLANTA, GA
-
Westminster
WEB STRATEGY WORKSHOP BOSTON, MA
-
St. Mark's School

USA - HIGHER ED

WEB STRATEGY WORKSHOP HICKORY, NC
-
Lenoir–Rhyne University
Fall 2017 ACAAP Conference
Worcester, MA
SAES Biennal Conference
Houston, TX
2017 CETPA Annual Conference
Pasadena, CA

International

Fall 2017 ACAAP Conference
Worcester, MA
Web Strategy Workshop Abu Dhabi
-
NESA Preconference
Web Strategy Workshop Dubai
all day
Dubai College
Web Strategy Workshop Hong Kong
-
The Kellett School
Web Strategy Workshop Amman, Jordan
-
Maskrek International School

Agenda

Independent/Districts/International

Introductions and Agenda Overview

Session 1: Web Trends for 2017 - 2018

Say goodbye to the days of static website design. Using examples from schools like yours as well as current research, we’ll highlight web trends such as personalization of content by user, curated social media, the growth of SEO and PPC as key to school marketing, more option for mobile-friendly content, inbound marketing and much more.

Break

Session 2: School Spotlight

A local school will share their recent website redesign project with lessons learned and tips for other schools. Time for Q and A is provided.

Session 3: Best Practices and Strategies for Engaging Current Parents and Others

Successful websites are more than design. Learn how website content, information architecture, email best practices, and more can make it easier for parents to get the information they need while helping the school with its goals. Share what’s worked for your school and take home a few more tips that can help no matter what website platform you use.

Networking Lunch

Session 4: What Makes You Special?

An update to the ever-popular 7-second test session, this interactive discussion will help you tie your online content and overall design to your school’s unique marketing/brand. We’ll ask for volunteers for our group brainstorming as well.

Session 5: What’s Next

Resource Manager, Publications, and more…the world of Finalsite software is growing daily. Learn about our newest software and services and how to find out more if you’re interested.

Conclusion

*Agenda may vary based on workshop location. Please visit the registration page for the workshop you'd like to attend for additional session and time details.

Higher Ed

Introductions and Agenda Overview

Session 1: Web Trends for 2017 - 2018

Say goodbye to the days of static website design. Using examples from schools like yours as well as current research, we’ll highlight web trends such as personalization of content by user, curated social media, the growth of SEO and PPC as key to school marketing, more option for mobile-friendly content, inbound marketing and much more.

Break

Session 2: School Spotlight

A local school will share their recent website redesign project with lessons learned and tips for other schools. Time for Q and A is provided.

Session 3: Digital Marketing - Who Owns It? Marketing or IT?

Marketing and Technology need to work together to share the responsibilities of digital marketing, but does your team play nicely? Learn strategies for an effective partnership between these two key departments that will lead to greater online success.

Networking Lunch & ADA Compliance Update

Session 4: Finding and Retaining the Right Students: The Latest Inbound Marketing Tools You Need to Know

Enrolling and retaining students is always top-of-mind, and as the digital landscape changes, you need to stay current on how to connect with prospective and current students and families. Let’s talk about the newest tips and tools for inbounding and share what works and what doesn’t in this roundtable style discussion.

Session 5: Partner Spotlight

One of our Higher Ed partners will share their own perspective on current market trends affecting colleges and universities, as well offer fresh best practices to take away at the end of the workshop.

Conclusion

*Agenda may vary based on workshop location. Please visit the registration page for the workshop you'd like to attend for additional session and time details.

Workshop FAQs

Q: Is the workshop really free?

Yes. :)

Q: How long does the workshop run?

Web Strategy Workshops typically run from 9am-2pm — making it easy for you to get the day off from work.

Q: Who is invited?

We encourage Finalsite clients and non-clients to join us for this professional development experience, as all sessions are geared towards industry best practices. Professionals working in marketing, admissions and advancement typically benefit most from this workshop.

Q: Will there be food, and what if I have an allergy?

During the workshop, we'll provide a light breakfast, coffee throughout the day, and a delicious lunch from a local restaurant. As for allergies, no worries! Once you register, you'll receive information on how to receive an allergen-free food option.

Q: What if I don't see my city on the list?

We're always adding new cities to the list, so check back soon! If you want to host a workshop, please email marketing@finalsite.com.