Admissions & Marketing Workshops

What to Expect

• Learn from Peers: Hear firsthand from schools using Finalsite to enhance admissions and marketing.
• Work with Experts: Gain hands-on guidance from Finalsite specialists to optimize your website, admissions funnel, and communication strategy.
• Collaborate & Build: Tackle projects together with your team and other school professionals.
• Take Home Actionable Plans: Walk away with real work done, ready to implement.

Each workshop will feature two hands-on working sessions selected by the event organizers, designed to help you make real progress on your school’s admissions and marketing goals. While topics may vary by location, here’s a sample of the types of sessions available:

Find Families & Get Found – Improve your SEO and search rankings
Struggling to reach prospective families online? This session will dive into practical SEO strategies to improve your school's visibility in search results.

Admissions Page Best Practices – Optimize key pages for engagement:
Your admissions pages are often the first impression you make on prospective families. This hands-on session will explore best practices for creating high-converting admissions pages. 

Persona Building – Define your ideal families for targeted outreach:
Effective marketing starts with understanding your audience. This session will guide you through the process of developing detailed personas of your ideal families.

Email Workflow Building – Automate reminders and follow-ups:
Nurture prospective families effectively with automated email workflows. This session will show you how to create targeted email sequences for different stages of the admissions funnel, from initial inquiry to application and enrollment. 

Communications Audit: Maximize Your Communication Impact – Review and optimize your strategy:
Are your communications as effective as they could be? This session will guide you through a comprehensive audit of your current communication strategies across all channels, including email, mobile app, text messaging, and more. 

Tic-Tac-Toe Strategy Session – Exchange ideas with other schools and fill your funnel:
Feeling stuck in a rut? This interactive session will bring you together with other school professionals to brainstorm and exchange creative ideas for filling your admissions funnel. Using a fun "Tic-Tac-Toe" format, you'll explore new strategies, share best practices, and gain fresh perspectives to attract more prospective families.

Website Content Family Feud:
What are the top four questions each section of your website should be able to answer? Find out in this hands-on crowd-sourcing activity as we explore the content that your website must contain to be useful to prospective families.