Admissions & Marketing Workshops

For Independent & Private Schools

From Strategy to Success.
Turn Your Plans into Actions!

Join Finalsite in a city near you for a brand-new FREE full-day professional development experience designed for marketing and admissions teams who are ready to move from strategy to success.

Spring 2026 Locations

Fall 2025 Locations

April 7 | Valor Christian School (CO)

Location

3775 Grace Boulevard
Highlands Ranch, CO

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session will show you how to stay ahead of it all.

Conversion-First Design

See how color, UX, and design work together to turn interest into action.

Admissions Mastery

Insider tips and best practices for aligning Admissions & Marketing teams to reach enrollment goals.

The Retention Loop

Strategies for engaging and retaining families to build a sustainable, long-term school community.

Data-Led Leadership

How to move from "gut feeling" to data-driven decision-making across all communication channels.

Presenters

**Nancy Columbia**
*Valor Christian School*

Workshop_Trisha Flassing — **Trisha Flassing**
*Client Success Manager*

**Cristina Pawlica**
*Solutions Engineer*

April 9 | The Berkeley Carroll School (NY)

Location

181 Lincoln Place
Brooklyn, NY 11217

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session will show you how to stay ahead of it all.

Messaging with Meaning

See how to create a year-round communications plan that connects with current and prospective families when it matters most.

Seamless Admissions Success

Insider tips and best practices for aligning Admissions & Marketing teams to reach enrollment goals.

The Retention Loop

Strategies for engaging and retaining families to build a sustainable, long-term school community.

Synergy, Storytelling, and Style

Learn from Berkeley Carroll on the Finalsite design process, launch, and more.

Presenters

Workshop_Carrie Becher — **Carrie Becher**
*Advantage Consultant*

Workshop_Ryan Nolan — **Ryan Nolan**
*Senior Client Success Manager*

**Joanna Rodriguez Dugan**
*The Berkeley Carroll School*

Workshop_Rob DiMartino — **Rob DiMartino**
*Vice President, Independent Schools*

April 13 | Notre Dame Academy (CA)

Location

2911 Overland Ave
Los Angeles, CA 90064

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session will show you how to stay ahead of it all.

Conversion-First Design

See how color, UX, and design work together to turn interest into action.

Seamless Admissions Success

Insider tips and best practices for aligning Admissions & Marketing teams to reach enrollment goals.

The Retention Loop

Strategies for engaging and retaining families to build a sustainable, long-term school community.

Data-Led Leadership

How to move from "gut feeling" to data-driven decision-making across all communication channels.

Presenters

**Siobhan O'Neill**
*Notre Dame Academy*

**Nancy Velasquez**
*Bishop Amat High School*

April 14 | St. Mark's School (MA)

Location

25 Marlboro Road
Southborough, MA 01772

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session will show you how to stay ahead of it all.

Seamless Admissions Success

Insider tips and best practices for aligning and streamlining Admissions & Marketing teams for effective messaging.

Synergy, Storytelling and Style

Learn from The Groton School on the Finalsite design process, launch, and more.

The Retention Loop

Strategies for engaging and retaining families to build a sustainable, long-term school community.

Data-Led Leadership

How to move from "gut feeling" to data-driven decision-making across all communication channels.

Presenters

**Christopher Temerson**
*The Groton School*

The image shows a smiling woman with long dark hair wearing a black top against a patterned blue background. — **Alyssa Mattei**
*The Groton School*

April 14 | Princeton Day School (NJ)

Location

650 Great Road
Princeton, NJ 08540

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session will show you how to stay ahead of it all.

Data-Led Leadership

Learn from Andy Lee from Princeton Day School on how he leverages data from Google Analytics and AI to improve website use journeys and experiences.

Google Analytics Hands-On Activity

We'll help you set up custom reports so you can track user journeys and apply new data-backed strategies to your website Be sure to know how to log into your Google Analytics account ahead of time!

Seamless Admissions Success

Insider tips and best practices for aligning and streamlining Admissions & Marketing teams for effective messaging.

Presenters

**Robyn Erman**
*Client Success Manager*

Workshop_Colin Wyenberg — **Colin Wyenberg**
*Solutions Engineer*

April 17 | La Salle College High School (PA)

Location

8605 Cheltenham Ave
Wyndmoor, PA 19038

School Website

Agenda

AI & You

Using examples from schools around the world, we’ll take a look at how AI is changing marketing and communications for schools: in your daily tasks, what you put on your website, and how your website is used.

Communications Conundrums

See how to create a year-round communications plan that connects with current and prospective families when it matters most.

Data-Led Insights

Learn from Bob Macartney from La Salle College High School on how he uses his website data, along with Finalsite Insights, to make informed decisions.

Google Analytics Hands-on Activity

We'll help you set up custom reports so you can track user journeys and apply new data-backed strategies to your website Be sure to know how to log into your Google Analytics account ahead of time!

Presenters

Workshop_Amanda Arkans — **Amanda Arkans**
*Client Success Manager*

**Bob Macartney**
*La Salle College High School*

**Nick Barone**
*Finalsite Advantage Consultant*

April 17 | Grapevine Faith Christian School (TX)

Location

729 E. Dallas Rd.
Grapevine, TX 76051

School Website

Agenda

AI & You

The Family Journey: From Inquiry to Re-Enrollment

We'll cover how schools are approaching key challenges like lead generation, converting applicants into enrolled students, and driving strong re-enrollment outcomes.

Parents, Priorities and Partnerships: A Redesign for Results

Learn from Tammy Peden, the Marketing & Communications Director at Grapevine Faith Christian School on what it takes to go from vision to reality with your school website.

GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session will show you how to stay ahead of it all.

Presenters

A smiling man with glasses and a beard against a patterned gray background. — **Michael Shea**
*Client Success Manager*

**Tammy Peden**
*Grapevine Faith Christian School*

April 21 | Georgetown Preparatory School (MD)

Location

10900 Rockville Pike
North Bethesda, MD 20852

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session with Finalsite's Cristina Pawlica will show you how to stay ahead of it all.

Google Analytics Hands-On Activity

We'll help you set up custom reports so you can track user journeys and apply new data-backed strategies to your website Be sure to know how to log into your Google Analytics account ahead of time!

Data-Led Insights

Learn from Mandy Sapp from St. Stephen's and St. Agnes School on how she uses his website data, along with Finalsite Insights, to make informed decisions.

Email and Nurture Campaign Mastery

Bethany Stotler from Foxcroft School will present on nurture campaign strategies to support admissions and enrollment, leveraging COPE functionality across her website and newsletters.

Presenters

**Mandi Sapp**
St. Stephen's & St. Agnes School

**Marcia Mallett**
*St. Stephen's & St. Agnes School*

April 23 | Oaks Christian School (CA)

Location

1 Dole Drive, Westlake Village, CA 91362

School Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session with Finalsite's Cristina Pawlica will show you how to stay ahead of it all.

Conversion-First Design

See how color, UX, and design work together to turn interest into action.

Admissions Mastery

Insider tips and best practices for aligning Admissions & Marketing teams to reach enrollment goals.

The Retention Loop

Strategies for engaging and retaining families to build a sustainable, long-term school community.

Data-Led Leadership

How to move from "gut feeling" to data-driven decision-making across all communication channels.

Presenters

**Maria Cowell**
*Oaks Christian School*

April 23 | Manor Mill (Monkton, MD)

Location

2029 Monkton Road
Monkton, MD 21111

Website

Agenda

AI & GEO (Generative Engine Optimization)

AI is changing search, visibility, and school communications, and this session with Finalsite's Cristina Pawlica will show you how to stay ahead of it all.

Website Redesign Journey

Shelly Placek from Garrison Forest School will discuss redesigning her school's website in the midst of a leadership change.

Data-Led Leadership

Learn how to leverage data from Google Analytics and AI to improve website use journeys and experiences.

Google Analytics Hands-on Activity

We'll help you set up custom reports so you can track user journeys and apply new data-backed strategies to your website Be sure to know how to log into your Google Analytics account ahead of time!

Presenters

**Shelly Placek**
*Garrison Forest School*

April 29 | Orangewood Christian School (FL)

Location

1221 Trinity Woods Ln
Maitland, FL 32751

School Website

Agenda

The Digital Front Door

Learn how to use Finalsite Composer and Messages XR to create a website that doesn't just look good, but actually converts.

Digital Strategy with Cristina Pawlica

A deep dive into modern marketing funnels, SEO and social media storytelling specifically for the Orlando private school market.

The Enrollment Engine

Streamline the parent experience using Finalsite Enrollment to eliminate friction from application to contract.

Collaboration Lab

A hands-on roadmap session to align your marketing and admissions teams for the upcoming season.

Presenters

Workshop_Becky McGuire — **Becky McGure**
*Client Success Manager*

**Becca Mercer**
*Orangewood Christian School*

**Kelly Katauskas**
*Orangewood Christian School*

**Meg Easterly**
*The Village School of Naples*

**Nathan Lawrence**
*Orangewood Christian School*

May 5 | Father Ryan High School (TN)

Location

700 Norwood Drive
Nashville, TN 37204

School Website

Agenda

Crisis Comms Mastery

Kelly and Stephanie from Christ Presbyterian Academy share their blueprint for using Finalsite Messages XR to manage urgent communications with speed and precision.

Digital Growth Strategies

Cristina Pawlica breaks down the modern marketing funnel, showing you how to optimize your digital spend and capture more high-quality inquiries.

The Connected Campus

Discover how to integrate your messaging, website and enrollment software to create a seamless experience for Nashville families.

Presenters

May 7 | The Shlenker School (TX)

Location

5600 North Braeswood Blvd
Houston, TX 77096

School Website

Agenda

The Decisions We Don't See

Maxwell Holmes of St. Thomas High School explores how families move from curiosity to commitment. Drawing from enrollment research and behavioral science, this session breaks down the psychological journey at each stage and how to guide families to a confident decision.

AI and You

Using examples from schools around the world, we'll look at how AI is changing marketing and communications for schools.

Website Spotlight: The Shlenker School

Learn how the Shlenker School's website vision became a reality. Lisa and Emma will explore the key elements of the redesign that led to their award-winning site.

The New Power of GEO

Tap into the power of Generative Engine Optimization to get your school pulled into the ubiquitous "AI Overview" on every search engine organically.

Presenters

**Emma Quigley**
*Finalsite Advantage Consultant*

**Maxwell Holmes**
*St. Thomas High School*

Schedule & Logistics

9:00 am-9:30 am
Arrive at location for coffee, light breakfast and networking
9:30 am-12:00 pm
Workshop sessions! See event location for detailed content and speakers by location
12:00 pm-12:30 pm
Catered lunch and networking
12:30 pm-2:00 pm
Workshop sessions continue through 2 p.m.

Photo of two women at a desk with coffee and a worksheet

Admissions & Marketing Workshops

For Independent & Private Schools

From Strategy to Success. Turn Your Plans into Actions!

From Strategy to Success.
Turn Your Plans into Actions!