Session Agenda

Hand-picked sessions and speakers mean you'll learn about the best strategies from those who know best.

2 days. Over 25 sessions.

Finalsite University - Asia brings together the brightest minds in school communications, marketing, admissions, development, and technology. You'll learn from the world’s best school professionals, in one place. Browse the agenda to see what's on the schedule for each day. Please note, the agenda is subject to change as we add more sessions in the coming weeks.

Thursday 24 Jan.

Friday 25 Jan.

Keynote - Designing the Future of School Communications
Presented by Dr. David Willows and Jon Moser

In this keynote, Dr. David Willows, Director of Advancement at the International School of Brussels, will introduce an innovative new framework for visualising the interconnected work of admissions, communications, and development in our schools: The Periodic Table of Advancement™. He will explain why he believes the future of school communications is rooted in UX, gamification and design thinking. And he will leave you with some thought-provoking suggestions about the future of school web design. Jon Moser, CEO of Finalsite, will share Finalsite's vision and product development as it relates to David's forward-thinking.

Telling Your School's Story on Social Using Finalsite Feeds
Presented By Max Eisl, Director of International Sales

Whether you’re new to social media in general or use it personally but have just been handed the reigns of your school’s accounts, this session is for you! Our social pros will give you tips for managing the latest features of the big platforms, and insight into newer ways to engage on Snapchat, live video and more.

Hands-On: All About Posts
Presented By Lauren Barth, Chief Product Officer

Have you wanted to use the Posts module to manage your school's news and blogs, but are unsure how to get started? Join us in this hands-on session, and we'll help you navigate your way to success with this very flexible module. We'll share best practices, tips and tricks, as well as help address any questions you might have.

Intro to the ALL NEW eNotify module
Presented by Lauren Barth, Chief Product Officer

Get a look at Finalsite's new bulk email module including new features including enhanced stats reporting, A/B testing and automated drip campaigns! Personalized, targeted email messages are the key to your digital marketing success. In this session, you’ll learn how to improve communications with parents, students, and alumni.

Digital Advertising 101: Where to Spend Your First Online Ad Dollar
Presented By Red Abbott, Manager of Consulting Services

With advertising options in search, social media, and display, it's hard to know where to start. We will provide a primer on the features of these three online ad media and a framework for determining which is most capable of helping you achieve your admission, hiring, and/or auxiliary program recruitment goals.

Google Analytics 101
Presented by Red Abbott, Manager of Consulting Services

A perennial favorite, this session cuts through the vast array of website usage statistics available to you in Google Analytics to identify the things that a school marketer can use to work smarter. Along the way, we will get you familiar with the GA interface and provide industry-wide benchmarks where possible so you know "what's normal" for school website stats.

Technology Panel Discussion: Department of Lessons Learned
Moderated by Jon Moser and Dan Hudkins

 A panel led by Jon Moser, including Dan Hudkins and other tech pros, will explore the challenges and opportunities of system integration with SISs, academic tools, fundraising platforms and a host of others. How can you find the best means for managing your data and communication within your community?

The Value of Video and Authentic Storytelling
Presented by Jeff Nesmith, Digital Marketing Manager at SSIS

 Jeff believes that “marketing” is a bit of an antiquated, even inappropriate term, when it comes to schools. The stories are there; what is needed is a good storyteller. Corporations, nonprofits and startups look today for compelling video to make or break their case. Schools are fortunate and in a unique situation, unlike these others, as kids are doing amazing things, every day, and all schools need to know is how to portray these stories. Jeff will share how he uses videos to successfully tell authentic stories.   

Read Full Session Description about The Value of Video and Authentic Storytelling
101 Ways to Update Your Brand in a School Year
Presented by Rebecca Lau

101 Ways to Update Your Brand in a School Year - a case study.

Re-imagining Admissions and Its Impact on Their Latest Website Redesign
Presented by David Willows and Suzette Parlevliet of the International School of Brussels

Three years ago, the International School of Brussels started to re-imagine their school admissions as a learning experience for families. This led them to design the ISB Experience Room - a state-of-the-art interactive experience that has revolutionised how they introduce prospective families to their school. In this interactive workshop, David Willows and Suzette Parlevliet will explain the story of the ISB Experience Room and how this influenced their latest, groundbreaking web redesign.

Conference Welcome!
Dr. Catriona Moran, Head of School SSIS

Welcome to Saigon South International School.  We are excited to welcome everyone to our school.

Keynote Conference Kickoff
Presented by Jon Moser, Finalsite CEO and Founder

Join us to kick off an awesome FinalsiteU! Finalsite's founder and CEO Jon Moser will share the latest product news from Finalsite, and some insight into the future of edtech.

Getting the Most out of Online Admissions
Presented By Mackenzie Hovermale, OpenApply Director and Katie Rigney-Zimmermann, Director Admissions and Marketing at SSIS

New schools and increasing competition demand an efficient, and for some a paperless, admissions office to rise above the market. An effective online admissions process streamlines the admin work so you can spend more quality time with prospective families. But are you using your admissions technology to its fullest potential? Join us to get the most out of your online process and attract the right pupils for your school!

Playing Nicely with Others
Presented by Dan Hudkins, CIO Taipei American School

One of the most powerful features of a CMS like Finalsite is how many people can contribute in how many different ways. The adventure is always in getting the team together and pulling in the same direction(s). Join Dan Hudkins in an exploration of how he has failed and succeeded in getting things done with Finalsite at two different schools over the course of 15+ years. Explore with him the different mistakes and successes he's had so you can make new and original mistakes of your own.

The Power of Posts: An Introduction to Posts for Blogs and News
Presented by Meredith Kaplan, Head of International Client Success

Get your community involved in and excited about creating content for your website with the Posts module! Come learn about all the Post features and best practices to support your school blogs, news and even teacher pages. 

Hands-On: Do Social Media Better in 2018 with a Peer Audit
Presented by Red Abbott, Manager of Consulting Services

Grab a new friend from the other side of the [street/country/world!] and make a plan to execute the peer audit we outline in this hands-on session. Key areas of analysis include: social account visibility and quality; competitor strengths and weaknesses; brand reputation. You'll both end up with valuable external feedback and a manageable number of concrete takeaways to improve your social media practices

SEO 101: The Basics of Search Engine Optimisation for Schools
Presented by Red Abbott, Manager of Consulting Services

Organic search success in 2019 requires a mix of tactics. Join us for an overview of the four cornerstones of SEO and the things you can do now to snag the low-hanging fruit without deep SEO experience.

Inbound Marketing on the Finalsite Platform
Presented by Lauren Barth, Chief Product Officer

Learn how to get your inbound marketing strategy off the ground using the tools available to you on the Finalsite Platform! Lauren will share best practices for inbound marketing success, followed by strategies for filling your funnel using Finalsite Platform tools — including emails, forms, and landing pages.

School Spotlight - Shanghai American School
Presented by Kevin Lynch, Director of Marketing + Communications

School Spotlight Session - Shanghai American School

Hands-On: Getting Started with Composer
Presented by Meredith Kaplan, Head of International Client Success

Making your content stand-out is easy with our content management system, Composer. Learn about the highlights and resources to maximize your use of the system.

Marketing to Millennials
Presented by Max Eisl, Director of International Sales

A solid content strategy is the key to recruiting and retaining right-fit families at your school, but is yours up to date, organised, and targeted to the needs and concerns of your key personae? Join our inbound experts for an informative session that will give you practical content strategy advice to help you boost yield this admissions cycle and beyond.

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