Swan and Dolphin Resort

Join us for FinalsiteU 2020!


March 4-6

Walt Disney World Swan and Dolphin Resort, Orlando


Be Exceptional.

Today's school professionals need to know more, learn more and do more than ever before, and FinalsiteU 2020 is the best place to gain the new tools you need to grow in your job and at your school in 2020 and beyond! 

Don't miss this chance to hone your skills, up your game, and meet hundreds of school professionals like you, all at the beautiful Walt Disney World Resort! 

Featured Sessions

Today’s prospective family journey begins long before they submit a form on your website. They spend time researching, reading reviews, and engaging with content. Once they join your community, you're further engaging them to become advocates, donors, and loyal alumni.  So how can you take better control of your funnel, earning the trust and information of your prospects earlier on? Join us to learn the elements of the inbound marketing funnel, how to "fix" the parts of your funnel that may be broken, the smartest places to invest time and budget, the components of a successful inbound strategy, and more!

You have your contact information, your templates, your messages, your content, and now you’re ready to engage and delight your contacts using a workflow. In this session we will create a step by step workflow by discussing messages, branches, and goals. Join us for this fifth session in “The Journey of the Inbound Campaign” series. 

In this workshop, participants will strengthen their understanding of Diversity Awareness through a high-level overview of topics which include, social identity, privilege and marginalization, and skill building, to navigate the often emotional situations that can arise from missteps. Participants will have an opportunity to practice skills through examples given in the workshop. 

From Gen Z to Baby Boomers, every demographic is on social media, but they want to engage with your school on each platform in a different way. Get the tips you need to share your stories, snaps, and posts in ways that will get you results this year.

Featured Speakers

Red Abbott

Red leads our team of organic online search and ads experts. With a long history in independent schools — alum, former teacher, dorm parent, coach, and current parent — his passion for helping you is rooted deep in his own experiences. Alongside his degree in engineering and a master’s in school leadership, it’s easy to see why clients say Red “gets them” when discussing marketing strategy!

Pat Bassett

Pat Bassett became the president of the National Association of Independent Schools (NAIS) in August 2001. Bassett began his career in independent schools in 1970 as an English teacher, lacrosse coach, and dorm parent at Woodberry Forest School. In 1980, he became headmaster of an all-girls school, Stuart Hall, where he remained until 1989, when he was appointed head of school at Pomfret School.

Courtney Portlock

Courtney is the Director of the National Center for Girls’ Leadership at Stuart Country Day School in Princeton, NJ. She serves on the planning committee for the #LEADLIKEAGIRL Conference. Before transitioning full-time to the role of director of the National Center for Girls’ Leadership, she served as the Upper School Division Head for two years, and the Assistant Head of Upper School for three years. 

Jon Moser

Jon Moser founded Finalsite close to 20 years ago and is passionate about EdTech and digital engagement. He's sought-after as a speaker at conferences world-wide and is a widely respected thought leader and author.

Rob Dimartino

Finalsite founding member and Chief Evangelist, Rob brings over 20 years of experience working with the internet in the education space. Rob is a thought leader and global speaker on digital strategy, marketing, communications, s and digital engagement. Rob brings experience, trends, and real world “takeaways” to audiences about maximizing technology to increase efficiencies in the independent school environment.

Mia Major

As Finalsite's Content Marketing Manager, Mia oversees organic and paid inbound and content strategies. With 12 years experience in social media marketing, 7 years experience in inbound marketing and 6 years experience in school marketing, Mia brings a wealth of experience in digital strategy. She has written numerous blogs, eBooks, whitepapers and reports on everything from lead gen strategy to social media marketing. 

Angelo Otterbein

Angelo graduated valedictorian from St. Paul's School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature, it generally takes some doing to keep him from programming and breaking websites. Just after graduating, he started Silverpoint, and grew it to over 300 schools worldwide before merging with Finalsite in 2013.

Alex Wack

Alex Wack joined Finalsite in 2009 and has spent the last 10 years, developing, managing, and presenting on new Finalsite products. Following Composer’s launch in 2014, Alex has also overseen the releases of Finalsite Feeds, Resources and the upcoming Mobile App.

Chelsea Janke

As Director of Client & School Services at CEL Marketing PR Design and #boymom of two, Chelsea is a school advocate and self-proclaimed digital search extraordinaire! She is always on-the-go working on #marketing and #strategies for #schoolPR! She is respected within the field for helping schools tell their story and interact with stakeholders by using effective communication tools and technology.

Mia Johnstone

Mia Johnstone has over 13 years of experience as a professional photographer and marketing strategist for private schools. Her work has included creating branded photo shoots and marketing materials in alignment with each school's values. Mia also published the LA Private School Guide, a magazine that profiled private schools in Los Angeles and she worked with dozens of schools to promote their message.

Join us in Orlando-Register Today!

If you are looking to improve your school's digital marketing strategy to increase admissions, advancements and communications this conference is for you. Whether you are from an independent, international or school district, FinalsiteU 2020 will have you walking away feeling empowered to elevate your school!

Finasite University in Orlando is just $899 when you register on or before December 6, 2019!

An Awesome Experience for School Professionals

Whether novice or pro, FinalsiteU 2020 is the premier conference for all school roles. Learn more! 
Learn and have fun!

Can't-Miss Sessions

We'll share the best sessions in the industry, with the latest product updates, newest strategies, and case studies from your peers to inspire.

Networking event

Unparalleled Networking

Kicking off with our Networking Event, FinalsiteU 2020 will gain you new connections, and new ideas from your peers who've been in your shoes. 


Everything in one amazing place!

Everything in One Amazing (and Warm) Place! 

From meals and snacks to discounted park passes and everything Disney, you'll beat the cold and have fun with friends new and old! 

Finalsite employees are ready to help.

Hang Out With Us in Person! 

Nothing beats the face-to-face interaction you'll get with your Finalsite partners in Support, Client Success, Product, and more! We can't wait to meet you! 

Need Help Getting Funding? Download The "Justify My Trip" Document.

Finalsite University is the top conference for school professionals to attend. We know you want to join us, so we compiled a few persuasive reasons why you should attend just in case you need to convince another person!

Take advantage of our Early Bird Registration and register on or before December 6, 2019!

FinalsiteU Fans

Hear From Our Clients

“After attending FinalsiteU for the first time, I can confidently say that I walked away with a better understanding of current school marketing trends, which sparked ideas that I am excited to implement at the school I represent. Kudos to the Finalsite staff for doing an incredible job organizing this event and making sure that we not only walked away with newfound knowledge, but also had a great time doing so. Can't wait to return next year! ”

Alyssa Mendez, Marketing Communications Coordinator
NSU University SchooL

Hear From Our Clients

“What an incredibly valuable way to spend two days! FinasiteU was loaded with relevant sessions, timely expertise, and engaged presenters. The entire team made it clear that they were there to help answer any questions at any point...even while eating breakfast. I left FinalsiteU feeling not just inspired but also empowered and ready to make critical improvements to where our website needs the most attention.

Carrie Becher, Communications Manager
De Smet Jesuit High School

Hear From Our Clients

“If you're looking to gain valuable knowledge, learn helpful strategies, and have fun connecting with colleagues in the same industry, FinalsiteU is the place to be! With our approaching major website redesign and simultaneous replacement of our web content management system, it is comforting to know that Finalsite has a whole team of experts to assist us through the process. Whether it's digital marketing, design, social media, or other website needs, Finalsite has you covered! ”

Steve Filipiak, Web Content Coordinator
Misericordia University

Finalsite University is open to all — Finalsite client or not!

If you are looking to improve your school's digital marketing strategy to bring in more students, increase fundraising, or communicate better with families, this conference is for you. Whether you are at an independent or international school, or a school district, you’ll walk away from FinalsiteU 2020 empowered with tools and information to help you get better results!