Swan and Dolphin Resort

The Top Conference for School Professionals

Be Exceptional.

Today's school professionals need to know more, learn more and do more than ever before, and FinalsiteU 2020 is the best place to gain the new tools you need to grow in your job and at your school in 2020 and beyond! 

Don't miss this chance to hone your skills, up your game, and meet hundreds of school professionals like you, all at the beautiful Walt Disney World Resort! 

Jon Moser giving a speech

An Awesome Experience for School Professionals

Whether novice or pro, FinalsiteU 2020 is the premier conference for all school roles.
Learn more! 
Learn and have fun!

Can't-Miss Sessions

We'll share the best sessions in the industry, with the latest product updates, newest strategies, and case studies from your peers to inspire.

Networking event

Unparalleled Networking

Kicking off with our Networking Event, FinalsiteU 2020 will gain you new connections, and new ideas from your peers who've been in your shoes. 


Everything in one amazing place!

Everything in One Amazing (and Warm) Place! 

From meals and snacks to discounted park passes and everything Disney, you'll beat the cold and have fun with friends new and old! 

Finalsite employees are ready to help.

Hang Out With Us in Person! 

Nothing beats the face-to-face interaction you'll get with your Finalsite partners in Support, Client Success, Product, and more! We can't wait to meet you! 

Featured Sessions

  • Enrollment
  • Marketing/Communications
  • School Leadership

Learn why Google does this, how to assess your own review situation, and how to be proactive about ensuring that online reviews are an asset for your school rather than a liability.

Featured Speakers

Red Abbott

Red leads our team of organic online search and ads experts. With a long history in independent schools — alum, former teacher, dorm parent, coach, and current parent — his passion for helping you is rooted deep in his own experiences. Alongside his degree in engineering and a master’s in school leadership, it’s easy to see why clients say Red “gets them” when discussing marketing strategy!

Pat Bassett

Pat Bassett became the president of the National Association of Independent Schools (NAIS) in August 2001. Bassett began his career in independent schools in 1970 as an English teacher, lacrosse coach, and dorm parent at Woodberry Forest School. In 1980, he became headmaster of an all-girls school, Stuart Hall, where he remained until 1989, when he was appointed head of school at Pomfret School.

Courtney Portlock

Courtney is the Director of the National Center for Girls’ Leadership at Stuart Country Day School in Princeton, NJ. She serves on the planning committee for the #LEADLIKEAGIRL Conference. Before transitioning full-time to the role of director of the National Center for Girls’ Leadership, she served as the Upper School Division Head for two years, and the Assistant Head of Upper School for three years. 

Jon Moser

Jon Moser founded Finalsite close to 20 years ago and is passionate about EdTech and digital engagement. He's sought-after as a speaker at conferences world-wide and is a widely respected thought leader and author.

Rob Dimartino

Finalsite founding member and Chief Evangelist, Rob brings over 20 years of experience working with the internet in the education space. Rob is a thought leader and global speaker on digital strategy, marketing, communications, s and digital engagement. Rob brings experience, trends, and real world “takeaways” to audiences about maximizing technology to increase efficiencies in the independent school environment.

Mia Major

As Finalsite's Content Marketing Manager, Mia oversees organic and paid inbound and content strategies. With 12 years experience in social media marketing, 7 years experience in inbound marketing and 6 years experience in school marketing, Mia brings a wealth of experience in digital strategy. She has written numerous blogs, eBooks, whitepapers and reports on everything from lead gen strategy to social media marketing. 

Angelo Otterbein

Angelo graduated valedictorian from St. Paul's School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature, it generally takes some doing to keep him from programming and breaking websites. Just after graduating, he started Silverpoint, and grew it to over 300 schools worldwide before merging with Finalsite in 2013.

Alex Wack

Alex Wack joined Finalsite in 2009 and has spent the last 10 years, developing, managing, and presenting on new Finalsite products. Following Composer’s launch in 2014, Alex has also overseen the releases of Finalsite Feeds, Resources and the upcoming Mobile App.

Chelsea Janke

As Director of Client & School Services at CEL Marketing PR Design and #boymom of two, Chelsea is a school advocate and self-proclaimed digital search extraordinaire! She is always on-the-go working on #marketing and #strategies for #schoolPR! She is respected within the field for helping schools tell their story and interact with stakeholders by using effective communication tools and technology.

Hear From Our Clients

“If you're looking to gain valuable knowledge, learn helpful strategies, and have fun connecting with colleagues in the same industry, FinalsiteU is the place to be! With our approaching major website redesign and simultaneous replacement of our web content management system, it is comforting to know that Finalsite has a whole team of experts to assist us through the process. Whether it's digital marketing, design, social media, or other website needs, Finalsite has you covered! ”

Steve Filipiak, Web Content Coordinator
Misericordia University

Hear From Our Clients

“After attending FinalsiteU for the first time, I can confidently say that I walked away with a better understanding of current school marketing trends, which sparked ideas that I am excited to implement at the school I represent. Kudos to the Finalsite staff for doing an incredible job organizing this event and making sure that we not only walked away with newfound knowledge, but also had a great time doing so. Can't wait to return next year! ”

Alyssa Mendez, Marketing Communications Coordinator
NSU University SchooL

Hear From Our Clients

“What an incredibly valuable way to spend two days! FinasiteU was loaded with relevant sessions, timely expertise, and engaged presenters. The entire team made it clear that they were there to help answer any questions at any point...even while eating breakfast. I left FinalsiteU feeling not just inspired but also empowered and ready to make critical improvements to where our website needs the most attention.

Carrie Becher, Communications Manager
De Smet Jesuit High School

Join us in Orlando-Register Today!

If you are looking to improve your school's digital marketing strategy to increase admissions, advancements and communications this conference is for you. Whether you are from an independent, international or school district, FinalsiteU 2020 will have you walking away feeling empowered to elevate your school!