On Your Mark, Get Set, and Go for Gold!
Running alongside the excitement of the 2024 Olympic Games, this FREE online course tackled the essential skills for winning gold in school marketing and communications.
Designed for schools and districts to strengthen their skills and stay competitive, this course covers a new discipline each week with sessions on digital marketing, web design, analytics, communications, enrollment strategies, and more!
Register today, and you’ll receive:
- Presentations and Resources: Access weekly sessions and resources to enhance your performance and learn at your convenience.
- Training Assignments: Set a personal best and sharpen your skills between sessions with helpful take-home assignments you can tackle independently.
- Coaching Clinics: Personalized professional development resources will get you in tip-top shape for the rest of the season!
Week 1
Gold Medal Marketing | Expanding Your Reach with Digital Marketing, Web Design, and Social Media
- Marathon Marketing: Long-term Strategies for New Student & Family Recruitment
- Design Decathlon: Ten Web Design Tips to Lead the Pack
- Sticking the Landing: Preparing an Inbound Marketing Campaign for Enrollment Success
Marathon Marketing: Long-term Strategies for New Student & Family Recruitment
Design Decathlon: Ten Web Design Tips to Lead the Pack
Sticking the Landing: Preparing an Inbound Marketing Campaign for Enrollment Success
Week 2
Hurdles & High Jumps | Overcoming Barriers in Communications
- Elevating Your School’s Communication Game
- Synchronized Solutions: Using the Full Suite to Thrive
- Crossing the Subject Line: Perfecting Your Newsletter Strategy
Elevating Your School’s Communication Game
Synchronized Solutions: Using the Full Suite to Thrive
Crossing the Subject Line: Perfecting Your Newsletter Strategy
Week 3
The Victory Lap | Measuring Your Success and Making Impactful Improvements
- Track and Click Events: Keeping Score with GA4
- Enrollment Relay: Smooth Handoffs from Inquiry to Enrollment
- SEO Sprint: Quick Wins for Website Optimization
- Leveling the Playing Field: ADA Updates and the Countdown to Accessibility
- It’s a Numbers Game: 7 Facts to Change How Your District Thinks About Enrollment
Track and Click Events: Keeping Score with GA4
Enrollment Relay: Smooth Handoffs from Inquiry to Enrollment
SEO Sprint: Quick Wins for Website Optimization
Leveling the Playing Field: ADA Updates and the Countdown to Accessibility
It’s a Numbers Game: 7 Facts to Change How Your District Thinks About Enrollment
Race to the Top of the Podium
REGISTER FOR FREE