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Marketing 101 for School Districts

Free Online Course


two women planning a marketing strategy

As K-12 student enrollment sees steep declines, districts are facing a crucial turning point.

School choice is expanding, political divides are deepening, and budget cuts are common — the traditional approach to public school enrollment and communications is not nearly as effective.

Whether you're new to digital marketing or looking to enhance your existing skills, this free, on-demand course offers a path to transform your district's digital marketing presence. You'll leave with a toolkit of strategies, ready to make an impact on your school's enrollment and community engagement.

  • Stay Ahead in a Changing Landscape: Understand the latest trends in school choice and learn to navigate the complexities of school district marketing.
  • Targeted Strategies for Districts: Tailor your marketing efforts to the needs and challenges of districts, ensuring you reach and engage your families effectively.
  • Practical Tips to Implement Today: From crafting engaging content to starting paid digital advertising, this course offers practical applications, so your district can apply what you learn immediately.

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