Social Media for Schools

Lesson 1: Strategies for Adopting New Social Media Channels

Stay ahead of the curve by learning how to effectively adopt and integrate new social media platforms into your school's marketing and communication strategy.

• Discover tips and strategies for successfully launching new social media platforms into your school's marketing mix.
• Learn how to identify the right channels for your school's target audience and develop a customized content strategy.

Lesson 2: Engaging Gen Z with the Best Video Content

Dive into the world of video and learn the secrets to creating engaging, educational, and entertaining content that resonates with your target audience. We'll explore:

• Why video matters for your school
• Shooting and optimizing your school's video
• Content ideas and successful examples from other schools
• Tips for creating engaging and educational Reels, TikToks, and videos for Youtube and other platforms
• Collaborating with influencers and your students

Lesson 3: Preparing Your School's Social Media Calendar

Plan your content calendar like a pro with expert tips on:

• Crafting a strategic, engaging, and relevant social media calendar
• Keeping your school's online presence vibrant throughout the year

Lesson 1: Leveraging AI in Social Media

Discover the potential of artificial intelligence in enhancing your social media content, analytics, and audience engagement. Learn how to utilize AI-driven tools to streamline your social media management and make data-driven decisions.

• The role of AI in social media marketing
• Tools and platforms for AI-enhanced content creation
• Using AI for social media analytics and insights
• AI-driven content personalization and targeting

Lesson 2: Using Data to Boost Social Engagement

Master the art of data-driven decision-making by leveraging social media analytics to measure your school's online performance and optimize your engagement.

• Learn how to leverage data and analytics to make informed decisions about your school's social media strategy
• Explore key performance indicators and how to track and analyze them effectively to optimize your content and engagement

Lesson 1: Social Media Problems & How Schools Can Fix Them

Identify common social media challenges faced by schools and explore practical solutions to improve your community-building efforts.

• Learn about best practices to address issues like low engagement and low reach
• How to maintain a consistent brand identity across different platforms
• Consolidate your efforts and make the most of the channels that matter

Lesson 2: Responding to a Crisis with Social Media

When a crisis strikes, social media can become an important tool in your communications toolbox — if you know how to use it effectively. This lesson covers:

• What to say and how to say it — and what not to say
• How to respond to comments — the good, bad, and the ugly
• Supporting your school community during challenging times
• Providing resources and connecting your messaging back to your school's website