Virtual Admission Strategy

The fall is going to look different — but that doesn't have to be a bad thing. Virtual events and experiences offer private schools a new opportunity to reach families earlier in the funnel than ever before — and they may be just what you need to reach your enrollment goals.

IN THIS SESSION, YOU WILL LEARN:

• What the new admissions funnel looks like in light of COVID-19.
• The new role of virtual events in the admissions funnel, and how to use them to reach new audiences.
• The role of content in the admissions funnel.
• Key ways your team needs to adapt to thrive and meet your goals.

Social media plays a key role in decision-making. Now more than ever, your social media channels offer potential families the first introduction to your school. But how do you capture their attention and — most importantly — get them through to the enrollment process?

IN THIS SESSION, YOU WILL LEARN:

• What types of content perform at each stage of your funnel, from capturing the first impression all the way to enrollment.
• How to effectively work this content into your social media calendar.
• How to get started with social media advertising and what content is more likely to convert.

Did you know that online ads can increase brand awareness by 80%? While more and more families are spending time online at home, ensuring your school gets in front of the eyes of these families on the first page of search results can mean the difference between choosing your school over another.

IN THIS SESSION, YOU WILL LEARN:

• How to craft an effective PPC campaign that drives results for your school.
• How to interpret your data to improve your campaigns.
• The difference between text ads, display, and retargeting and how they play a role at different stages of your funnel.

Without getting traffic to your physical campus, your landing pages are the closest thing that many families will have to experience life at your school. But what makes them most likely to inquire and enroll?

IN THIS SESSION, YOU WILL LEARN:

• The anatomy of a landing page that’s built for conversions.
• How to draw families in, from the headline to the thank you page.
• What content helps increase the likelihood of form fills.
• The role of landing pages in PPC and social media campaigns, and how to save time while maximizing conversions with simple, proven tips.

You already have a few families in your funnel. They’ve downloaded content, they’ve inquired about your school, and now you just need to get them to apply! But before hitting send on that great email you drafted up, it’s important to think about your entire strategy.

IN THIS SESSION, YOU WILL LEARN:

• What content resonates with families that are at the bottom of the funnel.
• An effective cadence of emails that will nurture these families.
• Common email campaign pitfalls and how to avoid them.

Phew! You worked through a lot of great strategies today. Before you leave and put these action items into practice, we’ll talk through what you can do to make sure it’s all performing well.

In this session, you will learn:

• Key analytics for admissions
• How to find and run reports in Google Analytics
• Tips for interpreting data