Learn how to make your district stand out in Google Search results.
School Search Engine Marketing Resources
Best practices for SEO, PPC and Search Engine Marketing Strategies for schools.
With 90% of all clicks in search going to the top 3 results, and more than 90% of visitors never scrolling past the first page, a strong search engine presence is vital to your school marketing strategy. Browse our library of school marketing resources, including on-demand webinars, blogs, and whitepapers, to help you master the topic.
On-Demand Webinar Recordings
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about Branded SEO for Districts
Learn how the latest innovations in digital marketing will help (or hurt) your 2018 strategy.
Learn which metrics matter to schools, how to measure them, and how to find them in Google Analytics.
Learn which metrics matter to schools, how to measure them, and how to find them in Google Analytics.
Learn how to optimize your school's website for search to generate more qualified website traffic.
Learn the impact online reviews have on your school's digital footprint
Learn how to make the right search engine marketing decisions based on your timeline, budget, and goals.
Learn why paid ads are important to your school's goals, and how to use them effectively.
Free Worksheet: Beginner SEO Template
Plan and write your title tags and meta descriptions with this simple, helpful template.
Mia Major
From new features in Google My Business, to Advanced Site Search, and even Facebook's algorithm change, we narrowed down what you'll love about digital marketing this year and what you'll wish could go away.
Mia Major
Around 50-60% of our clients' traffic comes from search engines, with 80-90% of that search traffic coming from Google. Because search traffic makes up a large portion of overall website traffic, it is essential that your district understands how search works, and more importantly, how current and potential families are using search to learn more about your district.
Mia Major
In this post, you will learn what local Search Engine Optimization (SEO) is, why you should care, and the steps you can take to help your school optimize their online presence for local searches.
![Google Analytics 101 for School Marketers [Webinar Recap]](/data/news/thumbs/2976.full.jpg)
Stephanie Griffin
Google Analytics is a great tool to help you better understand your website, but at the same time, the data pulled in can also be very complicated to understand. We narrowed down some key areas to focus on and ways to interpret this data better if you are new to using the tool.
Stephanie Griffin
St. Thomas School increased this current school year's applications by 40%, increase inquiries by 37%, and increased new student enrollment by 37% through a strategic inbound marketing strategy and search engine marketing.
Red Abbott
You'll want to keep an eye on these two emerging trends in 2018, as they will impact your school's organic website traffic.
![SEO or PPC: What's Right for Our School? [Webinar Recap]](/data/news/thumbs/2662.full.jpg)
Stephanie Griffin
Ready to implement a search engine marketing strategy but not quite sure where or how to start? Read this!
Red Abbott
Here are three tips from the team to help you max out your use of ad extensions on the Google AdWords Search Network.
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