You can't rush good search engine optimization. SEO is about building credibility and trust with both your school's audience and search engines over time.
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Acceptable uses for ESSER funding are complicated. Here are three ways to use the funds to improve and strengthen district communications and community engagement.
If a family isn’t ready to enroll at your school this year, there might be a day when that moment comes, and you want to be their first thought.
Having won multiple awards for its website, Nanjing International School shares advice for schools embarking on a website redesign project.
AI is a powerful tool for schools, but it needs to be used wisely before it has the full power to save your team time in a meaningful and responsible way.
Your school's communications tools are the anchor that keeps families feeling noticed and important from day one. Improve retention through more convenient, frequent, and personalized messaging.
When your school needs to rank for the terms that matter, who will they look to lead them to the top of searches? Here's how you become your school's SEO expert.
Like a set of dominoes, once your district sets up these automated email workflows, each communication falls into place at just the right time.
Finalsite’s new generative AI writing assistant is coming to Messages XR. Write a prompt, and Finalsite's AI writing assistant will customize messages for your communication channels.
Let's take a closer look and highlight some of the schools across the country that have launched their enrollment software!
Create a district newsletter that genuinely resonates with your audience. Avoid these common mistakes and know what to do instead!
Here’s the latest inspiring roundup of accessible, mobile-friendly school websites that launched in February with Finalsite!
Emmy, Grammy, Oscar, or Tony, there are a lot of tips you can take from award show winners that will make your school website red-carpet worthy.
Whether sharing news or telling stories about school life, podcasts are a great way to share a unique message. Here are five easy steps to start a school podcast.
Whether you’re trying to reach families down the street or across the ocean, SEO is how prospective families and students will find your school.
The annual NSPRA Presidents Summit was tailored to school PR leaders seeking to grow their chapters and better serve their members. Here are 5 takeaways.
Your school's homepage is a critical factor in engagement, but your ability to answer these 5 questions will play a big role in your success online.
The follow-up is as important as the initial online experience. How can you maximize event registrations and turn sign-ups into strong connections?
There are dozens of types of conversions, but knowing their specific uses can help your school tailor its content and outreach strategies more effectively.
A fluid, intuitive user journey is essential for schools looking to pave the way to success. Every click is a step closer to achieving your website's goals.
Schools of all sizes took a big step forward in managing admissions and enrollment. Here's the latest roundup of schools that launched their enrollment software!
Now’s the perfect time for new learning opportunities to help your school's marketing and communications meet parents’ rising expectations.
The best way for your school to reach families is to approach each parent as an individual. Turn any communication challenge into an opportunity.
Dozens of schools and districts around the world have launched beautiful and accessible new websites. Check out the latest round-up from January 2024!
If AI is transforming how users search for answers, is keeping your school’s website updated and optimized a waste of your precious time?
As communicators, our work to champion our schools and district can lift the wider community. But if you’re new to the role, where do you begin?
Visitors come to your website with needs, desires, and questions, but the one thing every user has in common is the expectation of your site to provide answers.
By giving these often-overlooked admission pages some attention, you can make sure that prospective families have a great first impression.
Trends are about aesthetics, but the best school websites know the magic is when there's an engaging, accessible, and user-friendly experience.
Intuitive navigation, fast-loading pages, and clear, concise information mean more inquiries and users can find what they need — without frustration.
Explore the red flags that signal it's time to upgrade and find a CMS that truly elevates your school's digital presence.
It's important the PDFs you share across your school community are as accessible as your website. Here's how you can help your PDFs meet a higher standard.
Learn how superintendents can enhance their online presence to lead in times of difficulty and act as cheerleaders in moments of success.
The parent journey requires specialized software so parents can say “yes” to your school without sacrificing the data needed to power an SIS.
As families start comparing schools, it’s vital to know the smartest strategies for your website content and launching digital advertising campaigns.
As expectations grow higher, the functionality of your school’s web design matters more than ever. What can your school do to keep up with trends in 2024?
Spending a few minutes each day on your school's account can ensure you're using Instagram in the best way possible.
Every step of your admissions process must be thoughtful and compelling during these few crucial months before sending out acceptance decisions.
Blending data-driven insights with creativity allows your school's site to reflect your values and objectives. Let’s explore some surprising stats for inspiration!
Dozens of schools and districts around the world have launched beautiful and accessible new websites. Check out the latest round-up from December 2023!
Taking a moment to reflect on school marketing trends allows us to learn from the past, understand what was popular and why, and stay connected with our audience.
For prospective families, your charter school’s website is the first place they’ll go to learn about what you offer — let’s look at charter sites paving the way!
It’s been a wild ride! Let’s look back at the top Finalsite blogs and some of our can’t-miss hot-takes published this year.
These featured sites serve as inspiration as you continue to drive your website to be ever better, bolder, and more engaging in the year ahead.
With properly structured content and a little keyword planning, here are 24 tips to optimize your website and boost your school’s SEO and online presence.
The sites that really “wow” take their design and content to the next level and offer a fresh take on the tried-and-true strategies that elevate their brand.
Schools have a network of invested audiences at their fingertips, but how can you leverage your existing fanbase to turn followers into donors?
Growing your school may seem like a daunting task, but avoiding these website mistakes will help increase the chance of reaching prospective students.
If you’re looking for inspiration to create the best website for your school district, these examples set the bar for website design, functionality, and content.
There was a lot to celebrate at Finalsite University Barcelona, including Finalsite product best practices and strategies from school marketing pros!!
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